Marketing for Australian Restaurants
Direct bookings, Google Maps domination and Instagram Reels that actually drive walk-ins — for Australian cafes, restaurants, bars, food trucks and hospitality groups. AUD pricing. AEST creative team. No 30% commissions.
Australian business hours (AEST/AEDT) — Monday to Saturday.
The Four Problems Killing Australian Hospo Margins
We have heard every version of these four conversations from cafe owners, head chefs and hospitality group MDs across Sydney, Melbourne, Brisbane and Perth. If two or more of these sound familiar, we should talk.
Uber Eats / DoorDash taking 30% commission per order
Every delivery order is shaving a third off your margin — and the customer belongs to the platform, not your venue. You cannot remarket, email or reward them. You are renting customers at brutal rates.
Empty Tuesday/Wednesday tables
Friday and Saturday are sorted — but Monday to Wednesday lunch and dinner services are killing your weekly P&L. Fixed costs (rent, wages, energy) keep ticking whether seats are full or not.
Instagram has 5K followers but no walk-ins
You post food photos religiously, but the followers never become bums on seats. The content looks good but it is not built to convert browsers into bookings — and Instagram has buried organic reach.
Bad reviews killing your rating
One bad night, one angry punter, and your Google rating drops from 4.6 to 4.2 — and bookings drop with it. You have no review-response process and no way to surface the happy regulars who never bother to write one.
Why Australian Restaurants Choose Us
We are an Australian agency that has served 25+ Australian venues — cafes, restaurants, bars, food trucks and full hospitality groups. Here is the playbook we bring to every engagement.
Drive Direct Bookings — No App Commissions
We rebuild your venue around channels you own: direct booking widget, Google Reserve, your own email list, and walk-in flow from Google Maps. Every direct booking is 100% margin retained — not 70% after Uber Eats or DoorDash takes their cut.
Google Maps + GBP Mastery
Most Australian punters decide where to eat from a Google Maps search at 6:45pm on a Tuesday. We optimise your Google Business Profile, photos, menu, hours, attributes and review velocity so you win that decision — for "near me", "open now" and category searches.
Instagram-First Creative (Reels)
We produce Reels-native content briefs designed for the Australian hospo algorithm — chef POV, plating, behind-the-pass, customer reactions, signature dishes. Built to be saved, shared and most importantly: bring people to your door.
Review Management + Response Strategy
We run a review-velocity programme that nudges happy diners to leave Google reviews (without breaching policy), respond to every review within 24 hours in your venue voice, and surface honest feedback to the team weekly.
The Numbers from Our AU Hospo Portfolio
Aggregated results across our active Australian restaurant and cafe engagements as of Q2 2026.
0+
AU Restaurants
AUD $0K+
Direct Bookings Driven
0%
Avg Walk-In Lift
0.0★
Avg Client Google Rating
Six Services Built for Australian Hospo
Every service below is purpose-built for cafes, restaurants and bars — not generic SMB marketing repackaged. Pick what you need, or take the full Hospo Premier suite.
Google Maps + GBP Optimisation
Full Google Business Profile build-out — categories, attributes, services, menu, weekly photo uploads, Q&A management, posts, products and the local pack ranking signals that decide whether you appear in the Maps top three.
Instagram Strategy + Reels Production
Monthly Reels content calendar, shot list briefs for your team, captions in Australian voice, hashtag strategy for your suburb and cuisine, story sequencing and proper hooks designed for the 2026 hospo algorithm.
Google Ads (Search + Display)
"Best brunch in Carlton" / "private dining Sydney CBD" / "book a table near me" — AUD-budgeted Google Search campaigns plus geo-fenced display remarketing to people who walked past your venue but never booked.
Direct Booking Website
Fast, mobile-first restaurant website with a one-tap booking widget (Now Book It / SevenRooms / OpenTable integration), menu pages, gallery, and a sticky "Book a Table" CTA — built to convert, not to win design awards.
Reviews Management
Daily Google + TripAdvisor monitoring, brand-voice response writing within 24 hours, review-request automation via SMS/email after positive dining experiences, and monthly reporting on rating trajectory.
Loyalty Programme Setup
Liven, me&u or custom loyalty programmes wired to your POS — repeat-visit campaigns, birthday offers, midweek-only rewards, and email/SMS flows that drag your regulars back on quiet Tuesdays.
Wired Into the Australian Hospo Stack
We work with the actual platforms Australian venues run on — not generic global tools. Booking, POS, loyalty, lower-commission delivery and ordering — we integrate marketing into the systems you already use, so attribution and customer data flow back to you.
Mr Yum
QR-menu and order-at-table integration — strong on margin, weak without traffic. We drive scans.
Now Book It
Direct booking platform popular with independents — we wire it into your site and ads.
SevenRooms
Reservation + CRM for venues with serious data needs — guest profiles, marketing flows, deposits.
Square POS
POS integration for sales attribution — proving which Reel or ad actually drove the dine-in revenue.
Lightspeed POS
Restaurant POS integration for menu sync, sales tracking and customer-data export to marketing tools.
Liven
AU-built loyalty + payments — we activate your member base with re-engagement campaigns.
HungryHungry
Lower-commission AU alternative to Uber Eats — we help you migrate orders away from the big platforms.
Bopple
Direct order + pickup platform — owned customer data, no marketplace cannibalisation.
Not on this list? Tell us your stack on the discovery call — we have integrated with most major AU and global hospo platforms.
Hospo Venues We Work With
Independent operators through to multi-venue hospitality groups — from food trucks trading three nights a week to fine-dining rooms with two-month booking lead times.
Melbourne CBD Brunch Cafe — Solo Independent
A single-location brunch and specialty coffee venue in the Melbourne CBD, owner-operated, 82 covers, open 7am–3pm Tuesday to Sunday.
Challenge
Heavily dependent on Uber Eats (~28% commission per order). Weekday lunch service consistently empty — covers averaging 9 per day Tuesday–Thursday. Instagram had 4.2K followers but generated essentially zero direct bookings. Google rating sitting at 4.1 with no review-response process.
Solution
Instagram Reels strategy (10 Reels/month — chef POV, plating, customer reactions). Full Google Maps + GBP optimisation with weekly photo uploads and review-velocity programme. Direct booking widget (Now Book It) embedded on website with a sticky "Book a Table" CTA. Mr Yum QR menus deployed in-venue. Geo-fenced Google Display remarketing across the Melbourne CBD.
Results (6 months)
Foot traffic, direct bookings and margin all moved in the right direction simultaneously — and Uber Eats stopped being a tax on the business. Full numbers below.
+280%
Weekday foot traffic
0 → 180
Direct bookings/mo
35% → 12%
Uber Eats revenue share
AUD $220K
Incremental annual revenue
Transparent AUD Pricing
Three monthly retainers built for the typical Australian hospo budget. All AUD, GST-aware billing, no lock-in contracts beyond the first 90-day commitment.
Cafe Starter
For independent cafes & brunch spots
AUD $1,100/ month
- Google Business Profile build + weekly optimisation
- Instagram strategy + 12 posts/month
- Monthly review-velocity programme
- Local SEO basics (citations + on-page)
- Monthly performance report in AEST hours
Restaurant Growth
Most popular for sit-down venues
AUD $2,200/ month
- Everything in Cafe Starter
- Google Ads Search + Display (AUD $1k+ spend recommended)
- 4 short-form Reels produced per month
- Direct booking widget integration
- Fortnightly strategy calls in AEST
Hospo Premier
Multi-location & hospitality groups
AUD $3,800/ month
- Everything in Restaurant Growth
- Full review management + 24-hour response SLA
- Email + SMS lifecycle (Klaviyo / Mailchimp)
- 8 Reels/month + monthly photo refresh briefs
- Loyalty programme setup (Liven / me&u)
- Dedicated AEST senior account manager
Ad spend (Google Ads, Meta) is separate from the management fee and is paid directly by you to the platform. Multi-location and group pricing available on request.
What AU Hospo Operators Say
Three operators across Melbourne, Sydney and Brisbane — independent cafes through to multi-venue hospitality groups.
“We were haemorrhaging margin to Uber Eats — close to 30% of every order gone. Madsun rebuilt our Instagram, optimised our Google profile and got our direct booking widget converting. Six months in, weekday lunch covers are up 240% and Uber Eats is back to being a side hustle, not the main game.”
Cafe Owner
Melbourne
“The Reels strategy alone has been worth every dollar. They write the briefs, my sous chef shoots them on his iPhone, and they edit and schedule. Two of our dishes went semi-viral in Sydney foodie circles last quarter — we were booked out four weekends straight.”
Head Chef
Sydney
“We run four venues across Brisbane. Madsun manage Google Maps, reviews, Instagram and Google Ads for the whole group. Our blended ROAS is sitting at 6.2x and the cost is about 40% of what a Brisbane agency quoted us for the same scope. AEST hours, no nonsense, results show in Square every week.”
Hospitality Group MD
Brisbane
AU Restaurant Marketing FAQs
The six questions we get asked on every Australian hospo discovery call.
Related AU Services & Cities
Dig deeper into the specific services and city pages that power our hospo work.
Our AU Services for Restaurants
Five core services powering our Australian hospitality marketing — pick the ones you need or take the full suite.
Related Industries
We serve a range of Australian industries beyond hospitality — see what we do for your neighbours.
Cities We Serve
Restaurant and hospitality marketing across every major Australian city — AEST account managers, AUD pricing.
Restaurant Marketing Across Australia
We serve cafes, restaurants and hospitality groups in every major Australian city — explore your city page for Google Maps domination, Reels production and direct-booking strategy built for your local dining scene.
Ready to Fill Your Tables Without Renting Customers from Apps?
Book a free 30-minute hospo strategy call in AEST. We will audit your Google Maps, Instagram and current app dependency live on the call — and send a detailed AUD proposal within 24 hours.
Or book a free call back — AEST/AEDT business hours.