AHPRA-compliant Local SEO, Google Ads, websites with online booking and patient reviews for Australian dental practices — delivered by our AEST team with industry-specific dental expertise.
Australian business hours (AEST/AEDT) — Monday to Saturday.
Sound Familiar?
Every dental clinic we work with arrives with some combination of these four problems. None of them are unfixable — they just need an agency that understands healthcare regulation and modern patient acquisition.
Empty new patient slots Tuesday–Thursday
Your hygienists and dentists sit idle midweek. Recall lists are not converting and new patient enquiries are inconsistent — leaving five-figure monthly revenue on the table.
Bupa, HBF and Medibank listings drive low-value patients
Member directories send you check-up shoppers chasing capped fees — not the implant, ortho or smile-design patients your chair time deserves.
Google Ads keep getting disapproved for medical claims
Every campaign launch becomes a fight with Google policy. Ads get paused mid-month, budget sits unspent, and your last agency could not get them re-approved without watering down the copy.
Existing website looks unprofessional and converts at 1%
Your site loads slowly, lacks online booking, and reads like a brochure from 2014. Patients click away to the modern competitor down the road who offers instant booking.
Why AU Dental Practices Choose Us
Four things that make us different from a generalist marketing agency — and why AHPRA compliance is central to everything we build.
AHPRA-compliant marketing copy
Every ad, landing page and social caption is written against the AHPRA advertising guidelines — no banned superlatives, no specific treatment testimonials, no misleading claims. Compliant by default, not by accident.
Dental-specific Local SEO + GBP optimisation
We optimise your Google Business Profile for the suburb-level searches that actually bring new patients — "dentist [suburb]", "emergency dentist near me", "dental implants [city]" — with weekly posts, photo uploads and Q&A management.
Google Ads experts who navigate medical policy
We have managed AUD six-figure dental ad spend across Sydney, Melbourne, Brisbane and Perth. We know which words trigger medical disapprovals, how to structure landing pages that pass review, and how to appeal a flagged account fast.
Conversion-optimised dental websites with online booking
Fast, mobile-first websites built around one thing: turning visitors into booked patients. Embedded Cliniko, Dentally or Praktika booking widgets, click-to-call buttons, and treatment pages built for SEO.
Real Numbers from Real Australian Clinics
Aggregated results across our AU dental portfolio over the last 24 months.
0+
AU Dental Clinics
AUD $0K+
Patient Revenue Driven
0%
Avg New Patient Lift
0.0★
Clinic Rating
Services Built for Australian Dental Clinics
Each service is delivered against measurable KPIs — new patient enquiries, booked consultations, ranking positions for treatment keywords, and cost-per-acquisition by treatment type.
Local SEO + GBP per Clinic
Rank in the Google Map Pack for suburb-level dental searches. Per-location GBP optimisation, NAP consistency across AU directories, schema markup, and ethical citation building.
Dental Google Ads (high-value treatments)
Search and Performance Max campaigns targeting implants, Invisalign, veneers, all-on-4, and emergency dental — with negative keyword lists that filter out check-up tyre-kickers.
Patient Reviews Management
Automated, AHPRA-safe review request flows after each appointment. Respond to reviews professionally without breaching patient privacy. Build a 4.8★+ profile without ever asking for treatment-specific testimonials.
Online Booking Website
Conversion-focused websites with embedded Cliniko, Dentally, Praktika or HotDoc booking widgets. Fast Next.js or WordPress builds, AHPRA-safe imagery, and treatment pages targeting the right keywords.
Instagram for Cosmetic / Smile Branding
For cosmetic and smile-design practices: Reels, story templates, and content calendars that build a high-end personal brand for the principal dentist — without the dodgy before-and-after compliance traps.
Email Recall Campaigns
Automated 6-month recall emails, treatment plan follow-ups, dormant patient reactivation, and birthday whitening offers — synced to your practice management software.
AHPRA Advertising Guidelines — Done Right
Australian dental marketing is one of the most heavily regulated forms of healthcare advertising in the world. Section 133 of the National Law and the AHPRA Advertising Guidelines define what you can and cannot say. Here is what we get right that almost every generalist agency gets wrong.
No testimonials about specific treatments
Under AHPRA s 133 of the National Law, you cannot use testimonials about a regulated health service — meaning patient reviews describing specific clinical outcomes ("my implants are perfect") must be filtered. We write review request flows that solicit experience-based, not outcome-based, feedback.
No superlatives like "best" or "Australia's leading"
AHPRA explicitly forbids comparative or superlative claims that cannot be substantiated. We write copy using benefit-led, factual language — "experienced implant team", "modern digital dentistry", "fast emergency appointments" — never "best in Brisbane".
No before-and-afters without consent + disclaimer
Before-and-after imagery is permitted only with documented patient consent, no digital alteration, and an explicit disclaimer that results vary. We help build a compliant consent workflow and store evidence alongside every image used in marketing.
Medicare & private health fund considerations
CDBS (Child Dental Benefits Schedule) eligibility messaging, Medicare item number transparency, and private health fund preferred-provider claims (Bupa Members First, HBF Member Plus, Medibank Members Choice) handled correctly — with no implied endorsement of one fund over another.
AHPRA "use of patient testimonials" rules
You cannot publish, share, or even like patient testimonials about regulated services on social media. We monitor your channels, write internal staff training notes for front-desk teams, and proactively flag Google or Facebook reviews that would breach guidelines.
Dental Specialties We Market
Each sub-specialty has its own patient acquisition playbook. We build campaigns around how patients actually search for your specific service — not generic "dentist near me" templates.
Beyond dental: the same AHPRA-compliant playbook extends to GPs, physiotherapists, chiropractors, osteopaths, dermatology clinics and allied health practices. If you run a regulated healthcare business in Australia and want compliant patient acquisition, the framework on this page applies to you too.
Brisbane Cosmetic Dental Clinic — Implant Specialist
A six-chair cosmetic and implant clinic in inner-Brisbane. Identifying details anonymised; numbers verified by client.
Challenge
- · Low new-patient bookings — averaging 22 enquiries/month with poor conversion to consultations.
- · Google Ads account had been disapproved 4 times in 8 months for non-compliant medical copy.
- · Existing website converted at 1.2% — fast on desktop, broken on mobile, no online booking.
- · Google Business Profile lacked photos, posts, and had a 4.1★ rating from inconsistent review requests.
Solution
- · Full AHPRA-compliant ad copy rewrite + landing page restructure to pass Google medical review on first submission.
- · Local SEO campaign targeting "dental implants Brisbane" and 14 related implant + cosmetic keywords across inner-Brisbane suburbs.
- · New conversion-focused website (Next.js) with embedded online booking widget and dedicated implant treatment page.
- · Automated Google Reviews flow with AHPRA-safe wording — experience-based, never treatment-specific.
Results (6 months)
- New patient bookings: 22/mo → 89/mo
- Implant consultations: 4/mo → 24/mo
- Google Ads CPL: $180 → $45
- AUD $480K incremental annual treatment revenue
AUD Pricing for Australian Dental Clinics
Transparent monthly retainers in AUD with GST handled separately. Month-to-month engagements, no lock-in contracts, cancel with 30 days notice.
Dental Starter
For solo and dual-chair clinics building local visibility.
- Local SEO for one clinic location
- Google Business Profile optimisation + weekly posts
- Patient reviews automation (AHPRA-safe)
- On-page SEO for 6 core treatment pages
- Monthly AEST reporting call
- Dedicated AU account manager
Practice Growth
For established clinics chasing high-value implant & cosmetic patients.
- Everything in Dental Starter, plus:
- Google Ads management (Search + PMax, ad spend separate)
- Conversion rate optimisation on existing website
- Treatment landing pages (implants, Invisalign, veneers)
- Bi-weekly strategy calls
- AHPRA copy review on every asset
Multi-Clinic Premier
For 3+ location groups and DSO-style operators.
- Everything in Practice Growth, plus:
- Multi-location GBP & Local SEO management
- Per-clinic Google Ads campaign structure
- Dedicated team (strategist + ads + SEO + dev)
- Custom dashboard with per-clinic KPIs
- Weekly reporting + quarterly business reviews
All prices exclude GST and ad spend. Google Ads media budget is paid directly to Google by the client. Custom website builds quoted separately (typical range AUD $6,500–$22,000 one-off).
What Australian Dental Clients Say
In line with AHPRA guidelines, these testimonials describe agency experience — not specific clinical treatments or patient outcomes. Names anonymised to initials with role and city only.
“Within four months our Google Ads went from being disapproved weekly to running consistently — and our new patient enquiries roughly tripled. The team understands AHPRA in a way our previous agency simply did not, and the reporting in AEST means I am not chasing updates overnight.”
Principal Dentist, Sydney
“We were spending close to AUD $4K a month on a Sydney agency that delivered glossy reports and very few patients. Since switching to Madsun we are now booking three to four new implant consultations a week. The Local SEO work alone has been worth the engagement.”
Practice Manager, Melbourne
“I needed an agency that respects how regulated our profession is — no clickbait, no fake before-and-afters, no superlatives. Madsun built our Invisalign campaign exactly to AHPRA brief, and the booking widget on our new website has cut admin time for our front desk dramatically.”
Orthodontist, Brisbane
Dental Marketing FAQ
Related Services for Australian Dental Clinics
Each of these services can be packaged as a standalone engagement or combined into a single dental retainer.
Our AU Services for Dentists
Five AHPRA-compliant services driving new patient bookings for Australian dental clinics — pick what you need or combine them into a single retainer.
Related Industries
We work with a range of Australian industries under the same AHPRA-aware, results-driven framework.
Cities We Serve
AHPRA-compliant dental marketing across every major Australian city — suburb-level targeting, AUD pricing, AEST account managers.
Dental Marketing Across Australia
We serve dental clinics in every major Australian city — explore your city page for suburb-level Local SEO, AHPRA-compliant Google Ads and AUD pricing built for your market.
Ready to Fill Your Dental Chair?
Book a free 30-minute AEST strategy call. We will audit your Google Ads, GBP and website in advance, then walk you through exactly what we would do in the first 90 days — with an AUD quote inside 48 hours.
Or call us directly on Book a Free Call — AEST/AEDT business hours. Slack & Google Meet preferred.