Welcome to Madsun Media (“we,” “us,” “our”). We are committed to safeguarding your privacy. This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit www.madsunmedia.com or engage with our services as an authorized reseller of UPLEF FZ-LLC.

By providing your personal data, you acknowledge and consent to the practices described in this policy.

1. Definitions & Key Roles

Madsun Media (Reseller / Data Fiduciary)

We act as the Data Fiduciary for independently managed client relationship data, including sales, marketing, and client communications.

UPLEF FZ-LLC (Service Provider / Merchant of Record)

UPLEF FZ-LLC is the Service Provider and Merchant of Record (MoR) for all transactions. It is the primary Data Fiduciary for transaction data and service delivery.

Other Key Terms

• Data Fiduciary: Determines the purpose and means of processing personal data.
• Data Processor: Processes data on behalf of a Data Fiduciary.

2. Information We Collect

2.1 Personal Information

We may collect:

• Contact details (name, email address, phone number)
• Business information (company name, GST details, address)
• Communication records (emails, chat transcripts, call recordings)
• Billing information (processed securely by our MoR’s payment processors)

2.2 Technical Information

• IP address, browser type, device information
• Website usage data, pages visited, session duration
• Cookies and tracking data (see Section 7)

2.3 Project Information

• Website content, design preferences, project requirements
• Login credentials for necessary platform access
• Feedback and review materials

3. Legal Bases for Processing

We process personal data based on the following legal grounds:

• Contractual Necessity: To fulfill our services and deliver projects
• Legitimate Interests: For business operations, security, and improvement
• Legal Compliance: To meet tax (GST) and regulatory requirements under Indian law
• Consent: For marketing communications and specific data processing activities

4. How We Use Your Information

4.1 Service Delivery

• Managing client relationships and projects
• Facilitating communication with the Service Provider
• Providing customer support and updates
• Processing payments and managing invoices

4.2 Business Operations

• Improving services and client experiences
• Conducting analytics and business intelligence
• Ensuring security and fraud prevention
• Complying with legal obligations (including GST compliance)

4.3 Marketing

• Sending promotional materials (with explicit consent)
• Personalizing marketing communications
• Conducting market research and analysis

5. Information Sharing and Disclosure

5.1 With Our Service Provider (UPLEF FZ-LLC)

Information is shared with UPLEF FZ-LLC for:

• Service delivery and technical implementation
• Payment processing and invoicing as Merchant of Record
• Tax calculation and compliance
• Regulatory obligations

5.2 With Third-Party Service Providers

We may share information with trusted third parties, including:

• Payment processors (Razorpay, Stripe, PayPal)
• Cloud storage providers (Google Drive, Dropbox)
• Communication tools (Email, WhatsApp Business)
• Analytics and marketing platforms

5.3 Legal Requirements

We may disclose data:

• To comply with applicable Indian laws
• To respond to lawful requests from authorities
• To protect our rights, property, or safety

6. Data Security Measures

We implement strict security measures to protect your data:

• Technical Safeguards: SSL encryption, secure servers, firewalls
• Organizational Controls: Access restrictions, staff training
• Physical Security: Controlled office access, secure storage
• Monitoring: Regular security assessments and vulnerability testing

7. Cookies and Tracking Technologies

We use cookies and similar tools for:

• Essential Operations: Website functionality and security
• Performance Monitoring: Understanding usage and engagement
• Personalization: Remembering preferences and settings
• Marketing: Tracking campaign performance (with consent)

You can manage your cookie preferences via your browser settings.

8. Data Retention

We retain personal data only as long as necessary:

• Active Clients: Duration of service + 3 years
• Financial Records: 7 years (for GST and accounting compliance)
• Marketing Data: Until consent is withdrawn or after 3 years of inactivity
• Legal Requirements: As required under Indian law

9. Your Data Protection Rights

Under applicable Indian laws, you have the right to:

• Access: Request copies of your personal data
• Correction: Update inaccurate or incomplete information
• Deletion: Request data erasure
• Withdraw Consent: Opt out of marketing communications
• Grievance Redressal: Lodge complaints with appropriate authorities

To exercise these rights, contact us at contact@madsunmedia.com.

10. International Data Transfers

Your data may be transferred to and processed in:

• United Arab Emirates: (UPLEF FZ-LLC headquarters)
• United States: (Third-party service providers)
• Other jurisdictions: As required for service delivery

We ensure data protection through contractual agreements and robust safeguards.

11. Children’s Privacy

Our services are not intended for individuals under 18 years of age. We do not knowingly collect personal information from minors.

12. Changes to This Policy

We may update this Privacy Policy periodically. Significant changes will be communicated via:

• Email notifications to registered clients
• Notices on our website
• In-service announcements

13. Grievance Officer

14. Contact Information

Service Provider Contact: