We are the ecommerce growth partner for Australian Shopify and WooCommerce brands doing AUD $500K to $10M GMV — running Google Shopping, Meta, Klaviyo, SEO and CRO from one strategy team, priced in AUD, reported in AEST.
Australian business hours (AEST/AEDT) — Monday to Saturday.
The Four Problems Killing Australian D2C Brands Right Now
These show up on almost every ecommerce audit we run. If two or more of these sound like your store, we can probably help — and we will tell you on the discovery call if we can’t.
ROAS dropped from 5x to 1.8x and you don’t know why
Meta CPMs in Australia rose 40-60% in 2024 and iOS 17 broke half your attribution. Without a fresh creative engine and post-iOS measurement model, your old ROAS is gone — and your media buyer keeps blaming the algorithm.
Cart abandonment over 70%
AU shoppers compare prices across 4-5 tabs before checkout. If you don’t have Afterpay or Zip visible above the fold, a one-click guest checkout, AUD-displayed shipping costs, and a recovery flow firing inside 20 minutes — they are gone.
Klaviyo has 12K emails but converts terribly
Big list, tiny revenue. The pattern is always the same: no engagement-based segmentation, browse abandonment never built, post-purchase series ends after one email, deliverability tanking from sending to inactive subscribers. Fixable inside 60 days.
Customer acquisition cost (CAC) is killing margins
Your blended CAC has crept past your AOV minus COGS minus shipping minus payment fees. You are buying revenue at a loss and counting on LTV that never materialises because retention is broken. We rebuild the unit economics first, then scale.
Why Australian Ecom Brands Choose Madsun
We are a focused Australian ecommerce growth agency — not a generalist, not a freelancer marketplace. Everything we build is tailored to the Australian D2C playbook, from Shopify CRO to Klaviyo flows to Google Shopping strategy.
True Full-Funnel — SEO + Ads + Email + Social
Most agencies are one-channel shops dressing up as full service. We run SEO, Google Ads, Meta, Klaviyo, organic social, and Shopify CRO from one strategy team — so attribution, creative, and audience data flow between channels instead of fighting each other.
Shopify & Klaviyo Specialists
Certified Shopify Partner and Klaviyo Partner. We have built, migrated and scaled stores from standard Shopify through to Plus, handled theme work in Liquid, configured Klaviyo flows for 30+ AU brands, and integrated everything from Gorgias to Recharge to LoyaltyLion.
AU-Specific — Afterpay, Zip, AusPost, GST
Local payment methods, local shipping cost models, local tax behaviour. We optimise checkout for the way Australians actually buy — including the BNPL share that now drives 25-35% of order volume in fashion and beauty.
AUD-Priced Retainers, No Hidden Currency Risk
You pay in AUD on a fixed monthly retainer with GST clearly itemised. No mid-quarter surprises from USD swings, no "media management fee" stacked on top of media spend, no minimum spend commitments beyond what we mutually agree to.
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AU D2C Brands
AUD $0M+
GMV Powered
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Avg ROAS Lift
0%
Avg CAC Reduction
Six Services. One Strategy Team. One Monthly Retainer.
Channel-by-channel agencies create gaps in your funnel. We run every meaningful ecommerce growth lever from one room — so creative, audience, and product data compound across paid, organic, email, and on-site.
Ecommerce SEO
Category and product page architecture, schema markup for product reviews, internal linking at scale, and content built around AU buyer intent — "buy [product] online Australia" through to long-tail comparison terms.
Google Shopping & Search Ads
Merchant Center feed engineering, Performance Max with proper asset group splits, brand defence, competitor conquest, and shopping bidding tied to product margin — not blended ROAS targets that overspend on losers.
Meta Ads (Shopping + Conversion)
Advantage+ Shopping campaigns paired with manual interest layers, weekly creative refresh from a UGC and static rotation, CAPI server-side tracking, and post-iOS attribution modelling that actually reconciles with Shopify revenue.
Klaviyo Email & SMS
Welcome, abandoned cart, browse abandonment, post-purchase, win-back, replenishment, VIP and review request flows — plus weekly campaign calendar. Email + SMS typically drives 30-40% of total store revenue after we rebuild.
Shopify Conversion Optimisation
PDP layout tests, sticky add-to-cart, social proof modules, cart drawer experiments, checkout extensions on Plus, and quantitative analysis using GA4 and Microsoft Clarity. Most clients see a 15-25% lift in store conversion rate within 90 days.
TikTok Shop Ads
Catalogue and Shop setup, Video Shopping Ads, LIVE Shopping campaigns, creator partnerships through the Creator Marketplace, and fulfilment SLA management. TikTok Shop AU launched in 2024 and is now a meaningful incremental channel.
The AU-Specific Details Most Agencies Skip
Australian ecommerce is not just US ecommerce in AUD. Payment behaviour, shipping costs, tax handling, and returns culture are all different — and they all move conversion rate.
Afterpay & Zip Pay Strategy
On-site placement, eligibility messaging on PDPs, BNPL-specific creative for Meta and TikTok, and retargeting audiences segmented by payment method — because Afterpay buyers behave very differently from full-price upfront buyers.
Sendle & AusPost Shipping Optimisation
Real-time AusPost and Sendle rates configured per zone, free-shipping threshold tuning to lift AOV, regional WA/NT/TAS surcharge handling, and Track My Order automations that cut "where is my parcel" support tickets.
AU GST Automation
Shopify tax overrides configured for AU GST, GST-inclusive vs exclusive display logic for B2C vs B2B segments, and clean Xero or MYOB sync so your accountant isn’t reconciling line items every BAS quarter.
AUD Currency Display & Geo-Routing
Shopify Markets configured for AU as primary, soft geo-redirects from .com to /au where relevant, and multi-currency display for cross-border AU brands selling into New Zealand, the UK, and the United States.
Returns Logistics & Recommerce
Loop or Rich Returns integration, returns portal copy that nudges exchange over refund, return-shipping cost analysis, and recommerce options for apparel brands where 25-30% of returns are otherwise written off.
Ecommerce Categories We Specialise In
Every category has its own ROAS benchmarks, AOV ceilings, return rates and creative grammar. We have done the reps in each of these.
Melbourne Activewear D2C — Shopify Plus Brand
A two-year-old activewear brand on Shopify Plus, scaling well until Meta CPMs tanked the unit economics. Here is how we rebuilt the funnel in six months.
Challenge
- Meta CPM rising 60% year-on-year, prospecting cost out of control
- Blended ROAS down to 1.4x — burning cash on every order
- AOV stagnant at AUD $89, no bundle or upsell logic in place
- Klaviyo list of 24K subscribers driving under AUD $40K/month
- Zero presence on TikTok Shop despite category fit
Solution
- Full-funnel rebuild — Shopping Ads restructure with margin-weighted bidding
- Klaviyo overhaul — 11 flows rebuilt, SMS layered in, deliverability fixed
- TikTok Shop launch with 6 creators on weekly Video Shopping Ads
- Shopify CRO — sticky ATC, bundle builder, post-purchase upsells on Plus
- Weekly UGC creative engine (5-8 new assets per week, AU creators)
Results (6 months)
- ROAS: 1.4x → 4.8x blended in 6 months
- AOV: AUD $89 → AUD $134 via bundles + upsells
- Klaviyo revenue: AUD $40K → AUD $310K/month
- AUD $1.8M Year 1 incremental GMV attributed to engagement
- TikTok Shop hit 18% revenue share by month 6
Ecommerce Retainers, Priced in AUD
Simple monthly retainers. GST itemised. No mandatory media management percentage stacked on your ad spend. Month-to-month after the first 90 days.
Ecom Growth
For Australian D2C brands doing AUD $500K-$1.5M GMV who need professional paid + organic + email working together.
- Google Ads & Meta Ads management (up to AUD $30K monthly spend)
- Ecommerce SEO — on-page, technical, content
- Klaviyo flow audit + 6 core flows built or rebuilt
- Weekly creative refresh — static + UGC
- GA4 + Shopify dashboard, AEST reporting calls
- Dedicated AU-hours account manager
Ecom Scale
For brands at AUD $1.5M-$5M GMV pushing past a growth plateau and ready for full-funnel investment with CRO baked in.
- Everything in Growth, plus:
- Multi-channel paid (Google, Meta, TikTok Shop) up to AUD $80K spend
- Shopify CRO program — 2 tests live per month
- Klaviyo SMS + full lifecycle automation suite
- Weekly UGC creator program (4-6 fresh assets / week)
- Quarterly strategy offsite + competitive teardown
Ecom Enterprise
For Shopify Plus brands above AUD $5M GMV running multi-channel, multi-market with dedicated team requirements.
- Dedicated pod — strategist, media buyer, designer, copywriter, dev
- Unlimited channels — Google, Meta, TikTok, Pinterest, YouTube
- Headless Shopify Hydrogen support if needed
- B2B wholesale channel marketing if applicable
- AU + NZ + UK or US market expansion planning
- Executive-level reporting cadence
All prices in AUD, GST exclusive. Ad spend is paid directly to the platforms (Google, Meta, TikTok) on your own credit card — we never mark it up.
What Australian Ecommerce Founders Say
Real outcomes from real AU D2C brands. Initials only — most of our clients prefer to keep their playbook confidential.
“Our blended ROAS sat at 1.4x for nearly a year and we genuinely thought the brand was cooked. Six months in with Madsun, we are at 4.8x, Klaviyo is doing AUD $310K a month, and the TikTok Shop launch covered the entire retainer in week one. They run our account like founders.”
L.M.
Founder, Activewear Brand
Melbourne, VIC
“We had three local agencies before this. The difference is they actually understand Shopify and Klaviyo at a technical level, not just at a strategy slide level. CAC down 38%, AOV up AUD $24, and our Sunday-night reporting in AEST is the calmest part of my week now.”
J.R.
CEO, Skincare D2C
Sydney, NSW
“We had worked with two other agencies before Madsun and neither moved the needle. Two months in the results spoke for themselves — the work is sharper than what we got from a Surry Hills agency at 3x the price. Subscription rate on Recharge moved from 12% to 31% and that alone changed our LTV model.”
K.T.
Marketing Lead, Pet Supplements
Brisbane, QLD
AU Ecommerce FAQs
The questions Australian D2C founders ask us on every discovery call.
Related Services for Australian Ecommerce
Standalone services if you only need one piece of the funnel rather than the full retainer.
Other Industries We Serve
Our AU marketing programs are tailored for each industry — explore what we do for businesses like yours.
Our AU Services
Individual services available as standalone engagements or bundled into one retainer.
Ecommerce Marketing Across Australia
We grow D2C brands in every major Australian city — explore your city page for Shopify CRO, Google Shopping, Meta Ads and Klaviyo strategy built around your local market.
Ready to Rebuild Your AU Ecom Funnel?
Book a free 45-minute ecommerce audit. We will pull your Shopify, Klaviyo, Google Ads and Meta data and show you exactly where the leaks are — in AEST, in AUD, with no obligation.
Or call us directly on Book a Free Call — AEST/AEDT business hours.