Ethical patient acquisition for hospitals, GP clinics, specialist practices, diagnostic centres, and health tech companies across Australia. AHPRA-aware Google Ads, Medicare rebate content, telehealth promotion, and local SEO — all priced in AUD, managed in AEST.
Australian business hours (AEST/AEDT) — Monday to Saturday.
Three Things Costing Australian Healthcare Providers Patients Every Week
We have onboarded enough Australian GP clinics, specialist practices, and health networks to see the same three problems on repeat. If even one of these sounds like your practice, you are losing bookings every single week.
AHPRA advertising guidelines killing your reach
The AHPRA Advertising Guidelines ban outcome claims, patient testimonials, and comparative statements. This rules out most of the copy a generalist agency would write — and ad accounts can be suspended if policy violations slip through. Most agencies have never heard of AHPRA. Every piece of content we produce is reviewed against the guidelines before it goes near a patient.
HotDoc and HealthEngine owning your patient relationships
Booking aggregators drive appointments — but they own the patient data, charge per booking, and position competing practices alongside yours at the point of decision. Every booking through a third-party platform is a booking you did not win on your own digital presence. We build owned booking channels so the patient relationship is yours from the first click, not an aggregator's.
Low visibility against large hospital networks and GP corporates
Medibank, Bupa Health, and large hospital groups dominate broad healthcare keywords with budgets most independent practices cannot match. The good news: most of their spend goes to national terms. A well-structured local SEO and suburb-specific Google Ads strategy lets a single-location GP clinic outrank and out-convert corporate networks on the searches that matter to your catchment area.
Services Built for Australian Healthcare Providers
Six core services that work together to fill your appointment book with new patients — every one AHPRA-compliant, priced in AUD, and reported in AEST business hours.
AHPRA-Compliant Google Ads for Patient Acquisition
Google Search campaigns built entirely within AHPRA Advertising Guidelines — no prohibited outcome claims, no testimonial copy, no comparative statements. High-intent patient keywords, separated by specialty and suburb, with negative keyword filters that cut non-patient traffic and keep cost per booking low.
Local SEO & Google Business Profile for Practices
Google Maps pack optimisation, suburb-level service pages, citation cleanup across AU health directories, and Google Business Profile management. When a patient searches "GP near me" or "cardiologist Parramatta", your practice appears — not an aggregator listing and not a national hospital group.
Telehealth & Online Booking Campaign Management
Dedicated campaigns promoting Medicare-eligible telehealth consultations and direct online booking integrations with HotDoc, HealthEngine, and Coviu. Patients who can book immediately convert at far higher rates than those directed to a contact form. We build the digital bridge from search to confirmed appointment.
Patient Reputation Management & Review Generation
Post-visit Google review request sequences, compliant response templates for all ratings, and ongoing monitoring across Google, Healthengine, and RateMDs. A strong star rating is one of the single highest-converting signals for healthcare decisions — and one of the most neglected by independent practices.
Health Content Marketing & Patient Education
AHPRA-compliant health articles, condition explainers, and FAQ pages written for search and reviewed for regulatory compliance. Educational content that ranks for informational queries brings patients into your funnel weeks before they are ready to book — and arrives trusting your expertise before the first consultation.
GP & Specialist Social Media Management
Facebook and Instagram content strategies built around patient education and practice awareness — not prohibited promotional claims. AHPRA-compliant social posts, community building, and paid social campaigns that grow your local brand without compliance risk. Managed from Australia, posted in AEST.
Melbourne Multispecialty Clinic
How a Melbourne multispecialty clinic achieved a 180% increase in new patient bookings in 90 days, reduced HotDoc dependency by 55%, and brought their cost per new patient down to AUD $85.
The Challenge
A Melbourne multispecialty clinic with four GPs and two visiting specialists was heavily dependent on HotDoc for new patient acquisition. Over 70% of new bookings came through the aggregator, which charged per appointment and positioned competing clinics alongside theirs on every search result. The clinic had no SEO presence, no Google Business Profile strategy, and a website that had not been updated in three years. New patient growth had flatlined despite strong patient retention.
Our Solution
We began with a full AHPRA compliance audit of the existing website and any active advertising. An optimised Google Business Profile and suburb-specific landing pages for each specialty went live in week two. AHPRA-compliant Google Ads campaigns targeting bulk-billing, same-day appointment, and specialty-specific keywords launched in week three. A review generation programme delivered 44 new Google reviews in the first 90 days. Direct online booking through the clinic's own website was integrated and promoted, reducing per-booking aggregator cost directly.
90-Day Results
180%
Increase in new patient bookings
AUD $85
Cost per new patient
55%
Reduction in HotDoc dependency
Case study composite based on real Madsun Media healthcare industry engagements. Client name anonymised for privacy. Results vary by specialty mix, suburb competition, ad spend and existing brand strength.
Why Australian Healthcare Providers Choose Madsun Media
We understand the regulatory environment, the patient decision-making journey, and the local search dynamics that define healthcare marketing in Australia. Our campaigns are built to win new patient bookings — not just generate impressions.
AHPRA Advertising Guideline Expertise
Every ad, landing page, and social post we produce is reviewed against the AHPRA Advertising Guidelines before publication. No prohibited outcome claims, no unregistered testimonials, no comparative statements — and your ad accounts stay live.
Medicare & PBS Content Awareness
We understand which services attract Medicare rebates, how PBS-listed medications factor into patient decision-making, and how to communicate bulk-billing and gap-fee structures accurately and compliantly in marketing materials.
AU Health Insurance Landscape Knowledge
We know how Medibank, HCF, Bupa, and NIB coverage affects patient choice, and how to position your practice against both corporate health providers and insurance-aligned clinic networks in your local market.
Telehealth Platform Integration
Our campaigns integrate with HotDoc, HealthEngine, and Coviu — driving bookings directly into your calendar rather than into an aggregator's system. More appointments, less friction, and the patient data stays with your practice.
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AU Healthcare Clients
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Avg New Patient Booking Lift
AUD $0
Avg Cost Per New Patient
0.0★
Client Satisfaction Rating
Healthcare Specialties We Market Across Australia
Different specialties, same playbook — own the local search, build AHPRA-compliant authority content, convert the high-intent booking. We have run campaigns across every specialty below.
How We Onboard a New Healthcare Client
Four phases, no shortcuts, no compliance surprises. Every healthcare engagement begins with a compliance audit so your campaigns go live without policy violations — and stays clean throughout.
Compliance Audit
We review your existing website, ads, and social content against AHPRA Advertising Guidelines, Google Ads health policies, and the TGA advertising code. Every piece of copy that could trigger a complaint or account suspension is flagged before we touch anything else.
Strategy
We map your patient catchment area, identify the highest-intent search terms your ideal patients use, audit your Google Business Profile, and build a channel plan — SEO, Google Ads, content, and social — that fits your specialty and your budget, all in AUD.
Campaign Launch
AHPRA-compliant Google Ads go live in the first 30 days. Local SEO optimisations, Google Business Profile updates, and health content publication begin in parallel. Booking integrations with HotDoc, HealthEngine, or your preferred platform are configured and tested before a single patient clicks.
Reputation Building
Automated post-visit review request sequences generate a steady flow of new Google ratings. We monitor and respond to all reviews — positive and negative — and provide monthly reporting in AUD showing cost per new patient, new booking volume, and return on marketing spend.
Healthcare Marketing Pricing — All in AUD
Transparent monthly retainers in Australian dollars. No lock-in contracts, no surprise add-ons, and AHPRA compliance built in from day one — not charged as an extra. Ad spend is invoiced separately and paid directly to Google.
Starter
For single-location GP clinics or specialist practices building their local digital presence.
- Local SEO foundation
- Google Business Profile optimisation
- Review generation & monitoring
- Citation cleanup across AU health directories
- Monthly reporting in AUD (AEST)
- Dedicated AU account manager
- No lock-in contract
Growth
For practices ready to add AHPRA-compliant paid search and patient education content.
- Everything in Starter
- AHPRA-compliant Google Ads management
- Min AUD $800 ad spend (direct to Google)
- Health content marketing (2 articles/month)
- Telehealth & online booking campaign setup
- Bi-weekly strategy calls (AEST)
- Call tracking + form attribution
Scale
For multispecialty clinics, diagnostic centres, or health groups scaling across locations.
- Everything in Growth
- Full content programme (4+ articles/month)
- Multiple specialty landing pages
- Multi-location Google Business Profiles
- Reputation management + aggregator strategy
- Social media management (Facebook + Instagram)
- Senior strategist on every call
All prices in AUD, exclusive of GST. Ad spend (Google Ads) billed separately and paid directly to Google. Month-to-month engagement — cancel any time with 30 days' notice.
Healthcare Marketing FAQs
Healthcare Marketing Across Australia
We run AHPRA-compliant patient acquisition campaigns for practices in every major Australian city. Local search dynamics vary significantly by suburb and city — our strategies reflect that.
Related AU Services & Industries
Explore the underlying services we run for healthcare providers, or see what we do for related industries.
Our AU Services
Individual services available as standalone engagements or bundled into one retainer.
Book Your Free Healthcare Marketing Strategy Call
A free 30-minute strategy call in AEST/AEDT business hours. We will audit your Google Business Profile, current search visibility, AHPRA compliance posture, and tell you exactly where your new patient pipeline is leaking — no pitch, no pressure, no obligation.
Or email us at australia@madsunmedia.com — AEST/AEDT business hours, Monday to Saturday.