Digital marketing for physios, chiros, osteopaths, psychologists and every allied health discipline — built around AHPRA advertising guidelines, suburb-level Local SEO and Google Ads that keep patients filling your diary without breaching a single compliance rule. AUD pricing, AEST account managers.
Australian business hours (AEST/AEDT) — Monday to Saturday.
Four Problems Holding Back Most AU Allied Health Clinics
We have onboarded enough Australian physiotherapists, chiropractors and psychologists to see the same four obstacles on repeat. If any of these describes your clinic, you are losing bookings every week that a better-marketed competitor is capturing.
AHPRA advertising rules rejecting your Google Ads
Testimonials are banned outright. Claims around treatment outcomes are heavily restricted. Most Google Ads agencies do not understand the AHPRA guidelines and keep writing copy that triggers policy violations — leaving your campaigns paused while patients book your competitor down the road.
New patients booked once then lost forever
You see them for the initial consult, maybe two or three follow-up sessions, and then they disappear. There is no rebooking system, no automated follow-up, and no recall sequence — so every month you are starting from zero trying to fill the same appointment slots all over again.
HotDoc and other directories taking $X per click with no guarantee
You pay for visibility on a third-party directory platform you do not own or control. When the platform changes its pricing or algorithm, your exposure drops and your cost goes up — and you have built no lasting asset. The leads you pay for today leave no residual benefit for tomorrow.
Competing against bulk-billing clinics with marketing budgets you cannot match
Private practice is squeezed from both ends — bulk-billing clinics on one side driving patient expectations of zero cost, and large corporate health groups on the other with six-figure ad budgets. The only way to compete is to dominate a niche and a local area, which is exactly what we build.
Why Australian Allied Health Clinics Choose Madsun Media
We do not run cookie-cutter health campaigns. We build AHPRA-compliant, suburb-specific marketing systems that fill appointment books — owned channels that compound over time and do not depend on a directory or referral network staying generous.
AHPRA-Compliant Ad Copy
We write every headline, description and landing page with AHPRA's advertising guidelines front of mind — no banned testimonials, no unsubstantiated treatment claims, no outcome guarantees. Your campaigns stay live, not stuck in policy review.
Suburb-Level Local SEO
We build practice-area landing pages for every suburb you serve — "physio Newtown", "chiropractor Fitzroy", "psychologist Parramatta" — so you capture patients searching for a clinic near them, not just near the CBD.
Rebooking & Retention Sequences
Automated email and SMS sequences that prompt patients to rebook before they drift away — post-appointment check-ins, recall reminders at the right interval per discipline, and win-back sequences for lapsed patients.
Review Generation Strategy
A structured, compliant process for asking satisfied patients to leave a Google review — lifting your star rating, building social proof, and improving your Google Maps ranking without breaching AHPRA guidelines on testimonials.
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AU Allied Health Clinics
0%
Avg New Patient Booking Lift
AUD $0
Avg Cost Per Enquiry
0.0★
Avg Google Rating Achieved
Services Built for Australian Allied Health Clinics
Six core services that work together to fill your appointment book — every one priced in AUD, reported in AEST, written within AHPRA guidelines, and built around how Australian patients search for allied health care.
AHPRA-Compliant Google Ads (Search + Display)
AUD-budgeted Google Search and Display campaigns written strictly within AHPRA advertising guidelines. Every headline, description and extension is reviewed for compliance before going live — no paused accounts, no policy strikes.
Local SEO — Suburb-Level Pages
Practice-area landing pages targeting every suburb in your catchment — structured, keyword-rich, and mapped to Google Business Profile categories — so you rank for "physiotherapist near me" in each local area you serve.
Google Business Profile Optimisation
Full GBP setup and ongoing optimisation — category selection, service menu, photo strategy, weekly posts and Q&A management — to maximise your Maps pack visibility and drive direct bookings from search.
Patient Review Generation Strategy
A compliant, automated review request workflow sent post-appointment via SMS or email — designed to lift your Google rating, surface in Maps pack results, and build the social proof that converts a browsing patient into a booking.
Rebooking Email/SMS Sequences
Discipline-specific automated sequences that prompt patients to rebook at the right interval — reducing dropout between sessions, filling mid-week appointment gaps, and lifting lifetime patient value without extra acquisition cost.
Website & Online Booking Integration
Fast, mobile-first allied health websites with click-to-book CTAs, practitioner profiles, condition and treatment pages, schema markup, and integration with HotDoc, Cliniko, or your preferred booking platform.
Allied Health Disciplines We Work With
Each discipline has different AHPRA obligations, different patient search behaviour, and different rebooking cycles. We build campaigns specific to your profession — not a one-size-fits-all health template.
Why AHPRA Compliance Is Not Optional in Your Marketing
Most digital agencies treat health advertising guidelines as an inconvenience. We treat them as a non-negotiable hard constraint — because the cost of getting it wrong is not just a paused Google Ad.
The Australian Health Practitioner Regulation Agency requires that all advertising of regulated health services comply with section 133 of the Health Practitioner Regulation National Law. In practical terms, this means your Google Ads, your website copy, your Google Business Profile posts, and your social media content cannot include patient testimonials, cannot create an unreasonable expectation of beneficial treatment, and cannot make claims that are not substantiated by acceptable evidence. These are not soft guidelines — practitioners can face formal complaints, investigations and disciplinary action if their advertising breaches the law.
The problem is that Google Ads, by design, rewards copy that makes bold promises. "Fix your back pain in one session." "Guaranteed results." "See what our patients say." All of these are either directly prohibited or heavily restricted under AHPRA guidelines. An agency that does not understand this will write exactly this kind of copy because it converts — and then your campaign gets flagged, your account gets a policy strike, and you are left with a paused ad account while patients go to your competitor.
We approach allied health advertising differently. Every headline, every description line, every ad extension, and every landing page goes through an AHPRA guideline review before it goes live. We focus on permissible angles — appointment availability, accepted insurance and health funds, location and convenience, practitioner experience and qualifications, and condition-specific awareness copy that educates without making prohibited outcome claims. Your campaigns stay live, your registration stays clean, and your patients keep booking.
We also audit existing websites and Google Business Profile content as part of every onboarding — because in our experience, at least half of allied health clinic websites have at least one piece of content that would not survive an AHPRA review. We fix these before they become a problem.
Melbourne Physiotherapy Clinic — 2 Practitioners
How a two-practitioner Melbourne physio clinic broke referral dependency, filled a waiting list, and achieved a 4.8-star Google rating in under four months.
The Challenge
A Melbourne physiotherapy clinic with two practitioners was generating approximately 70% of new patients from GP referrals and a HotDoc listing. When referrals slowed during a slow period, the clinic had no owned channel to fall back on. Two previous attempts at Google Ads had resulted in policy violations due to prohibited outcome claims in the ad copy — leaving both campaigns paused within weeks. The clinic had 8 Google reviews and a 3.9-star rating that was actively suppressing Maps pack visibility.
Our Solution
We started with a full AHPRA audit of the website, rewrote non-compliant copy, and rebuilt the Google Business Profile from scratch with compliant posts, updated categories and a photo strategy. We built suburb-level SEO pages for six Melbourne suburbs, launched AHPRA-compliant Google Search Ads targeting condition and location terms, and implemented an automated review request sequence via SMS post-appointment. A rebooking email sequence was layered in at week six to lift session retention between initial booking and discharge.
Results Within 4 Months
190%
Increase in new patient bookings
AUD $22
Cost per new patient enquiry
4.8★
Google rating (up from 3.9, 8 → 54 reviews)
4 months
To achieve a waiting list
Case study composite based on real Madsun Media allied health engagements. Client name anonymised for privacy. Results vary by discipline, suburb competition, ad spend and existing brand strength.
Allied Health Marketing Pricing — All in AUD
Transparent monthly retainers in Australian dollars. No lock-in contracts, no surprise add-ons. Ad spend is invoiced separately and paid directly to Google.
Allied Health Starter
For single-practitioner clinics building their first owned marketing channel.
- Local SEO foundation
- Google Business Profile optimisation
- Suburb-level content (up to 5 areas)
- Citation cleanup across AU health directories
- AHPRA guideline review of existing pages
- Monthly reporting in AEST
- Dedicated AU account manager
- No lock-in contract
Allied Health Growth
For established clinics ready to scale new patient acquisition with paid search.
- Everything in Starter
- AHPRA-compliant Google Ads management (min AUD $1.5K ad spend)
- Rebooking email/SMS sequence setup
- Patient review generation strategy
- Conversion-optimised landing pages
- Bi-weekly strategy calls (AEST)
- Online booking platform integration
Allied Health Scale
For multi-practitioner or multi-location clinics scaling across disciplines and suburbs.
- Everything in Growth
- Multi-location Google Business Profile management
- Discipline-specific campaign builds per practitioner type
- Full website build or CRO audit
- Dedicated weekly reporting calls
- Custom dashboard with live patient enquiry pipeline
- Senior strategist on every call
All prices in AUD, exclusive of GST. Ad spend (Google Ads) billed separately and paid directly to Google. Month-to-month engagement — cancel any time with 30 days' notice.
Australian Allied Health Practitioners, Real Results
A few words from the physios, chiropractors and psychologists we work with around Australia. Names abbreviated and identifying details kept light — practitioners are rightly protective of patient confidentiality and we respect that.
“We had tried Google Ads twice before and both times the campaigns were paused within weeks because of AHPRA policy issues. Madsun understood the guidelines from day one — our ads have been live for seven months straight, cost per booking is down, and the waiting list for our principal physio is now four weeks out.”
A.M.
Physiotherapy Principal, Melbourne
“I was relying entirely on GP referrals and HotDoc. Madsun built out our local SEO across six suburbs, set up a proper Google Business Profile, and ran a rebooking SMS sequence for existing patients. Within four months our organic bookings matched what I was spending on HotDoc — and the SEO keeps compounding.”
S.K.
Chiropractor, Sydney
“Running a private psychology practice means I cannot use patient testimonials, which rules out most of what agencies want to do. These guys built me a content strategy, suburb-level pages for the areas I service, and a review-request flow that is fully AHPRA-safe. My Google rating went from 4.1 to 4.9 and new enquiries are up significantly.”
R.P.
Psychologist, Brisbane
Allied Health Marketing FAQs
Related AU Services & Cities
Explore the underlying services we run for allied health clinics, or jump to your city-specific page.
Other Industries We Serve
Our AU marketing programs are tailored for each industry — explore what we do for businesses like yours.
Our AU Services
Individual services available as standalone engagements or bundled into one retainer.
Ready to Fill Your Appointment Book?
Book a free 30-minute allied health clinic audit in AEST/AEDT hours. We will review your Google Business Profile, current website copy for AHPRA compliance, and any existing ad accounts — and tell you exactly what is holding back your new patient numbers. No pitch, no pressure.
Or email us at australia@madsunmedia.com — AEST/AEDT business hours, Monday to Saturday.