Listing-focused SEO, agent personal brand building, Google Ads for vendor acquisition, and AI-powered listing video production for Australian sales agents, agencies, developers, buyers agents and property managers — delivered by our specialist Australian real estate marketing team.
Australian business hours (AEST/AEDT) — Monday to Saturday.
If You Are an AU Agent in 2026, You Already Know This
The Australian real estate market has fundamentally shifted in the last 24 months. Vendors no longer choose agents from the REA listings page — they research agents on Instagram, LinkedIn and Google before they ever request an appraisal. If you are not visible there, you are invisible.
REA Group fees keep climbing
Annual REA and Domain price hikes are squeezing your gross commission. Every listing costs more, premium upgrades are no longer optional, and you have no alternative channel to bring vendors in direct.
Other agents win listings you should have
Vendors are choosing competing agents in your suburb even when you have better recent sale results — because the other agent has a stronger personal brand on Instagram and ranks above you on Google.
Agent personal branding is non-existent
Your Instagram has 600 followers, half of them friends. Your LinkedIn was last updated in 2021. Yet the top-performing agent in your suburb posts twice a day and is everywhere — and is winning the listings.
Auction campaigns cost $$ with average results
You are spending AUD $6,000–$15,000 of vendor money per auction campaign on REA premium, signboard, photography and print — but enquiry volume and registered bidder counts are wildly inconsistent.
Why Australian Agents Choose Madsun
We are not a generalist agency that dabbles in real estate. Real estate is one of our deepest verticals — we know REA, Domain, PriceFinder, the 4–5 week auction calendar, and the personal-brand-versus-agency-brand dynamic that makes or breaks an agent in their suburb.
Listing-focused SEO + GBP
We optimise your Google Business Profile per agent and per office, then build suburb-targeted SEO content ("best real estate agent [suburb]", "sold prices [suburb] 2026") so you appear when buyers and vendors search before they ever open the REA app.
Google Ads for listings + agent brand
AUD-budgeted Google Search, Display, and YouTube ads targeting high-intent buyer queries on your active listings, plus brand defence ads on your agent name so vendors researching you only see your message.
Instagram + LinkedIn for personal brand
Two posts a day across Instagram and LinkedIn — listing showcases, sold reels, suburb market commentary, agent-at-work content, and AEST-localised live posting around inspections and auctions. This is how vendors decide you are "the suburb expert".
AI-powered listing video production
Listing videos delivered within 48–72 hours per listing — drone, walk-through, agent piece-to-camera, sound-off captions, and platform-optimised exports for REA, Domain, Instagram Reels, YouTube Shorts and TikTok. Premium custom production available for prestige listings.
Numbers That Matter to Australian Agents
Track record across Sydney, Melbourne, Brisbane, Gold Coast and Perth real estate clients.
0+
AU Agencies
AUD $0M+
Properties Marketed
0%
Avg Listing Enquiry Lift
0.0★
Agent Rating
Our Real Estate Marketing Services
Every service is designed specifically for Australian real estate — from solo agents building a personal brand to multi-office agencies running 30+ live listings.
Local SEO + GBP per Agent
Individual Google Business Profile optimisation for every agent in your office, plus suburb-targeted on-site SEO so each agent ranks in their patch. Includes review-generation workflows, local citation cleanup and suburb landing pages.
Agent Personal Brand Build
Full Instagram + LinkedIn personal brand build for the agent: profile optimisation, content strategy, two posts/day production cadence, story templates, hashtag strategy for AU suburbs, and monthly market update reels.
Listing Video Production
Per-listing video production within 48–72 hours: drone-shot exteriors (where licensed), walk-through, lifestyle shots, agent piece-to-camera, music licensing, captions and platform-optimised export sizes for REA, Domain, Reels, Shorts and TikTok.
Google Ads for Listings + Vendor Acquisition
AUD-budgeted Google Search and Display campaigns targeting buyer queries on each live listing, plus separate vendor-acquisition campaigns targeting "sell my house [suburb]", "best agent [suburb]" and competitor brand defence.
Instagram/LinkedIn Content
Ongoing creative production for the agent and the agency brand — sold reels, listing teasers, market commentary, suburb data infographics, auction-day live posts, behind-the-scenes content and buyer education series.
Auction Campaign Management
Full 4–5 week auction marketing schedule managed end-to-end — launch-week creative, weeks 2–3 paid intensity, week 4 auction-week final-call ads, registered-bidder retargeting, and post-auction sold reel within 24 hours.
Built for the Australian Real Estate Market
Generic marketing playbooks do not work in Australian real estate. The portal dynamics, auction-led sales process, suburb-driven buyer behaviour and prop-tech data sources are unique — and our process is built around them.
REA Group & Domain integration awareness
We work alongside your REA and Domain listings, not against them. Our paid and organic strategies feed traffic back to your REA/Domain listing pages while building a direct-vendor pipeline that does not rely on the portals long term.
Auction campaign timelines (4–5 weeks AU standard)
Every auction campaign maps cleanly to the standard Australian 4–5 week marketing schedule — launch week, intensity weeks 2–3, auction week. We plan creative, paid spend and content drops around that exact calendar with AEST campaign managers.
Buyers agent positioning
Buyers agents need fundamentally different marketing to selling agents — affluent buyer acquisition, LinkedIn personal brand, off-market case studies, and BA-specific SEO around "buyers agent [suburb]" and "buyers advocate [city]" queries.
Prop tech data usage (PriceFinder, CoreLogic)
We pull suburb-level sales data, median price trends and days-on-market data from PriceFinder, Pricefinder and CoreLogic to power monthly market update reels, suburb infographic content and agent positioning — so your content is data-backed, not just opinion.
Real Estate Sub-Sectors We Service
From individual sales agents to off-the-plan developers — tailored programs for every part of the Australian property industry.
Eastern Suburbs Sydney Agent — Top Performer
How a mid-career sales agent in Sydney's Eastern Suburbs went from stagnant to suburb top-performer in twelve months.
Challenge
- · Stagnant listing volume despite high effort
- · Competing with bigger brand-name agencies in the same suburb
- · No personal brand on Instagram or LinkedIn
- · Heavily dependent on REA paid premium listings
Solution
- · Agent personal brand build on Instagram + LinkedIn (2 posts/day)
- · Google Business Profile optimisation for the agent
- · Google Ads for direct vendor acquisition
- · Listing video production for every new listing
Results (12 mo)
- · Listings won YoY: 18 to 47
- · GCI: AUD $480K to AUD $1.2M
- · Instagram followers: 800 to 14K
- · Vendor enquiry forms: 4/mo to 28/mo
18
47
Listings won YoY
AUD $480K
AUD $1.2M
GCI (gross commission)
800
14K
Instagram followers
4/mo
28/mo
Vendor enquiry forms
AUD Pricing — Real Estate Retainers
Transparent monthly retainers in AUD. Month-to-month, no lock-in. Ad spend additional and paid directly to Google/Meta.
Agent Starter
Solo agents ready to dominate one or two suburbs.
- Google Business Profile optimisation
- Personal brand: Instagram + LinkedIn
- Two posts/day content cadence
- Listing post production per new listing
- Monthly AEST reporting call
- Dedicated AU account manager
Agency Growth
Growing agencies and high-performing agents who want video and paid.
- Everything in Agent Starter, plus:
- Google Ads management (Search + Display)
- Listing video production (up to 4/mo)
- Meta ads boost on live listings
- Auction campaign planning support
- Bi-weekly AEST strategy calls
Premier
Full agency operations, multi-agent offices and developers.
- Everything in Agency Growth, plus:
- Multi-agent personal brand programs
- Dedicated AEST account team (3 specialists)
- Unlimited listing video production
- Off-the-plan & developer campaign management
- Custom SEO and content strategy
- Weekly AEST reporting and live dashboards
All pricing in AUD. GST-aware invoicing available for Australian-registered businesses. Discovery and proposal at no cost — typical AUD quote returned within 24 business hours.
What Australian Agents Say
Real feedback from sales agents, senior agents and property managers across Sydney, Melbourne and Brisbane.
“Madsun rebuilt my personal brand on Instagram from the ground up. Within nine months I went from 800 followers to over 14,000 — and more importantly, my vendor enquiries went from a trickle to 28 a month. I have won listings I would never have got near a year ago.”
Principal, Eastern Suburbs Real Estate
“The listing video turnaround alone is worth the retainer. We get a polished, captioned, platform-ready video within 72 hours of every new listing. My vendors are blown away — and so are the buyers showing up to inspections.”
Senior Agent, Melbourne
“Our PM division was always the forgotten sibling next to sales. Madsun built us our own personal brand on LinkedIn and Instagram, and the inbound landlord enquiries have more than doubled in six months. Easily the best marketing decision we have made.”
Property Manager, Brisbane
Real Estate Agency FAQs
The questions Australian agents, principals and developers ask us most often.
Related AU Services & Locations
Explore the rest of our Australian offering — services and city-specific hubs.
Our AU Services for Real Estate
Five services that drive listings, vendor enquiries and agent brand growth for Australian real estate professionals.
Related Industries
We serve a broad range of Australian industries — explore what we do for your business neighbours.
Cities We Serve
Real estate marketing across every major Australian property market — suburb-level targeting, AEST account managers, AUD pricing.
Real Estate Marketing Across Australia
We serve agents, agencies and developers in every major Australian city — explore your city page for suburb-targeted SEO, agent personal branding and listing campaign management built for your market.
Ready to Win More Listings?
Book a free 30-minute real estate marketing strategy call in AEST. We will review your current personal brand, GBP, paid ads and competitor positioning — and return a detailed AUD proposal within 24 hours.
Or call us directly on Book a Free Call — AEST/AEDT business hours.