SEO, Google Ads, web design and performance marketing for Gold Coast hotels, agents, retailers and lifestyle brands — AUD pricing, no lock-in contracts, dedicated account manager in AEST hours.
Australian business hours (AEST/AEDT) — Monday to Saturday.
0K+
Gold Coast Population
0M+
Annual Visitors
AUD $0B+
Tourism Economy
0.0x
Avg ROAS in AUD
A 720,000-Person Market Where Cash Flow Moves With the Tide
The Gold Coast is one of Australia's fastest-growing economies — a 720K-strong population, AUD $6B+ in annual tourism, four of Australia's top theme parks, a booming property market and confirmed Brisbane 2032 Olympics events on home soil. From Coolangatta in the south to Pacific Pines in the north, the demand is real. So is the volatility.
A tourism-driven economy means seasonal cash flow swings: schoolies, summer holidays and Magic Millions deliver enormous peaks, then shoulder months can be brutal. Gold Coast businesses need digital marketing that flexes — heavy paid acquisition into peak, low-cost owned channels (SEO, email, SMS, organic social) carrying the shoulder. That is exactly what we build, in AUD, with no lock-in contracts.
Built for peak/shoulder swings
We pre-load Google Ads bids, SEO content and Instagram creative ahead of each peak, then shift budget to remarketing and owned channels in the off-season. Your spend matches your cash flow — not a flat retainer that drains in quiet months.
Property market specialists
Off-the-plan apartments, project marketing and established agent campaigns. Suburb-level targeting from Burleigh to Pacific Pines, integrated with Agentbox, Vault and most AU CRMs — with full attribution to buyer value.
Direct-booking playbooks
Hotels, holiday rentals and short-stay operators cut 15-22% OTA commissions with our book-direct SEO, Google Hotel Ads, price-parity messaging and retargeting funnels. Real client: 25% to 71% direct bookings in 12 months.
Digital Marketing Services on the Gold Coast
Every service is priced in AUD, scoped against the QLD market, and delivered in AEST business hours by a senior team that has run real Gold Coast campaigns.
How a Burleigh Heads Boutique Lodge Cut OTA Commissions by AUD $480K
A real Gold Coast accommodation client — the exact playbook we run for hotels, resorts and short-stay operators across QLD.
Client
Burleigh Heads Surf Lodge
Boutique 12-room beachfront accommodation
Retainer
AUD $1,900 / month
12-month full-funnel programme
Channels
SEO + Google Hotel Ads + Instagram + TikTok + retargeting
The Challenge
A boutique 12-room beachfront lodge in Burleigh Heads where only 25% of bookings came direct — the other 75% flowed through Booking.com, Airbnb and Wotif at 15-22% commission. With an average nightly rate of AUD $310 and 78% annual occupancy, they were giving up well over AUD $400K each year in OTA commissions and losing the customer relationship for repeat stays.
Our Solution
A 12-month programme combining (1) book-direct SEO targeting "Burleigh Heads accommodation", "boutique stays Gold Coast" and neighbourhood terms, (2) Google Hotel Ads with strict price parity and a "book direct, save 10%" message, (3) Instagram and TikTok content showcasing real guest experiences and Burleigh lifestyle, and (4) tightly segmented retargeting bringing OTA-originated visitors back to the direct site with a small loyalty incentive.
71%
Direct bookings (up from 25%)
AUD $480K
Annual revenue saved in OTA commissions
Top 3
Google ranking for "Burleigh Heads accommodation"
5.8x
ROAS on direct-booking ad campaigns
Run a Gold Coast hotel, holiday rental or short-stay business?
Gold Coast Industries We Specialise In
The Gold Coast economy is unique — tourism-led, seasonal, property-heavy and lifestyle-driven. Our playbooks are built specifically for the way customers in these sectors actually search and buy.
Tourism & Accommodation
Hotels, holiday rentals, tour operators and experience businesses — direct-booking SEO, Google Hotel Ads and seasonal Meta campaigns built around AU school holidays.
Hospitality & Restaurants
Cafes, restaurants and venues across Broadbeach, Surfers and Burleigh — local SEO, Google Business optimisation, Instagram content and reservation-led Meta ads.
Property Development & Real Estate
Gold Coast agencies, project marketers and developers — lead-gen funnels for off-the-plan apartments, listings ads and area-specific SEO that ranks for "Burleigh apartments for sale".
Health, Wellness & Cosmetic
Cosmetic clinics, dental, physios, yoga studios and wellness retreats — Instagram-led creative, Google Local Service Ads and review-driven SEO that converts.
Retail & Lifestyle Brands
Gold Coast retail, surf brands and D2C ecommerce — Shopify builds, paid social campaigns and conversion-led SEO that turns lifestyle followers into AUD-paying customers.
Surf, Sport & Outdoors
Surf schools, board brands, fitness studios and outdoor adventure operators — geo-targeted lead ads, free-trial funnels and content marketing for an active Gold Coast audience.
Health-Tech & Med-Tech
Emerging Gold Coast health-tech startups and clinics — B2B lead generation, technical SEO and LinkedIn campaigns tuned to AU healthcare buyers.
Events & Festivals
Gold Coast 600, Bleach Festival, Blues on Broadbeach and corporate events — short-burst paid social, geo-fenced display and influencer collaborations with local creators.
Gold Coast Suburbs & Precincts We Serve
From Coolangatta on the QLD/NSW border to the northern Pacific Pines growth corridor, our local SEO and geo-targeted Google Ads are configured at the suburb level — because a Surfers customer is not a Burleigh customer.
We also serve businesses in the surrounding hinterland and northern NSW border areas — talk to us about Tweed Heads, Kingscliff, Tamborine and Springbrook coverage.
Gold Coast Pricing — All in AUD
Transparent monthly retainers in Australian dollars. GST-aware invoicing. No lock-in contracts — cancel with 30 days notice anytime, scale up for peak season, scale down for shoulder.
Starter
AUD $1,150/month
For small Gold Coast businesses launching local SEO and Google Ads on a single suburb.
- Local SEO across 1 suburb
- Google Business Profile optimisation
- Google Ads up to AUD $3k/mo spend
- Monthly AEST reporting call
- Dedicated account manager
Growth
AUD $2,600/month
For established Gold Coast hotels, agents and retailers scaling SEO, ads and content together.
- Multi-suburb local & national SEO
- Google Ads up to AUD $15k/mo spend
- Meta & Instagram paid social
- Monthly content & landing pages
- Weekly Slack & Google Meet check-ins
- Conversion tracking & CRM integration
Enterprise
Custom AUDquote
For Gold Coast hotel groups, property developers and multi-location lifestyle brands.
- Full-funnel paid acquisition
- Programmatic & Hotel Ads
- Custom web & ecommerce builds
- Dedicated team (strategist + 2 specialists)
- Quarterly on-strategy roadmaps
- Senior account director access
All prices in AUD, exclusive of GST and ad spend. Discovery calls and proposals are always free. Ad spend (Google Ads, Meta Ads) is billed separately at cost — we do not mark up media.
Gold Coast Client FAQs
Also Serving Across Australia
We work with businesses right across the east coast and beyond. If you have offices or operations in more than one city, we can run unified campaigns across all of them.
Digital Marketing Services in Gold Coast
Every service priced in AUD, delivered in AEST business hours, built for Gold Coast tourism, property and lifestyle businesses.
Industries We Serve in Gold Coast
Industry-specific digital marketing strategies for Gold Coast businesses across every major sector.
Other Australian Cities
We work with businesses across every major Australian metro — same AUD pricing, same AEST team.
Ready to Grow Your Gold Coast Business?
Book a free 30-minute strategy call in AEST. Get a detailed AUD quote within 24 hours — tailored to your Gold Coast suburb, industry and seasonal cash flow. No commitment, no pressure, no lock-in.
Or call us directly on Book a Free Call — AEST business hours, Monday to Saturday.