User acquisition, B2B SaaS lead generation, app download campaigns and growth hacking — built for Indian SaaS companies, funded startups and tech product companies. INR pricing, startup-friendly retainers, VC-pitch-ready reporting.
India business hours — Monday to Saturday.
If You Are an Indian Startup, You Already Know This
Burning investor capital on channels you cannot attribute, a B2B pipeline that relies entirely on founder outreach and app installs that evaporate after the launch burst — these are the growth traps that kill Indian startups before Series A.
Burning investor cash on unscalable paid channels with no attribution
Meta and Google campaigns running without proper UTM tracking, CRM integration or attribution reporting mean you cannot tell which channels are generating pipeline and which are burning budget. Investor updates showing "we spent ₹8 lakh on ads" without CAC by channel are a red flag that signals a broken growth function.
B2B SaaS sales cycles too long with no inbound engine running
Enterprise SaaS deals in India average 3-6 months from first touch to contract. Without a content-led SEO programme generating bottom-of-funnel intent traffic and a LinkedIn nurture strategy keeping your brand visible throughout the consideration cycle, your sales team is cold calling into a vacuum with no inbound to close.
App installs spiking then dropping with no retention playbook
A paid UA burst can spike installs overnight — but without ASO to sustain organic discovery, proper onboarding flows and a re-engagement campaign strategy, day-30 retention collapses and your LTV:CAC ratio never recovers. Growth that spikes and crashes destroys unit economics and makes Series A conversations very difficult.
Our Startup Growth Marketing Services
Every service is built around the metrics that matter to Indian founders and their investors — CAC, LTV, pipeline velocity and MRR attribution.
SaaS SEO & Product-Led Content Marketing
Bottom-of-funnel content strategy targeting product-comparison, alternative and high-intent category keywords — the pages that convert researchers into trial signups, not just drive traffic volume.
Google & Meta Ads for User Acquisition
Performance campaigns optimised for trial signups, demo bookings and app installs — with full attribution from click to CRM, CAC reporting by channel and a creative testing framework to reduce cost per activation over time.
App Store Optimisation (ASO) & App Download Campaigns
Keyword research, listing optimisation, screenshot A/B testing and review strategy for Google Play and App Store — combined with paid UA campaigns across Meta, Google UAC and programmatic to sustain install volume beyond the launch spike.
B2B LinkedIn Lead Generation
Sponsored Content, Message Ads and Lead Gen Form campaigns targeting your exact ICP by job title, seniority, company size and industry on LinkedIn — the highest-precision B2B targeting platform available in the Indian market.
Growth Hacking & Conversion Rate Optimisation
Landing page A/B testing, onboarding flow analysis, activation funnel audits and referral programme design — systematically removing friction between acquisition and revenue to improve LTV:CAC without increasing ad spend.
Investor-Ready Analytics & Attribution Setup
End-to-end attribution from traffic source through to MRR — UTM hygiene, CRM integration, Google Analytics 4 setup, cohort dashboards and VC-pitch-ready reporting covering CAC payback period, LTV:CAC ratio and MRR by acquisition channel.
Bengaluru B2B SaaS Startup — 3x Pipeline in 6 Months
How a Bengaluru-based B2B SaaS startup reduced CAC by 40%, built an inbound engine from zero and booked 180 qualified demos through content-led SEO and LinkedIn Ads.
Challenge
- · 100% of pipeline from founder cold outreach — no inbound
- · No content strategy, domain authority near zero
- · LinkedIn Ads running without ICP targeting or attribution
- · CAC not tracked by channel — board asking for clarity
Solution
- · Product-led SEO targeting competitor-alternative and intent keywords
- · LinkedIn Ads targeting CTOs and Heads of Operations at 50-500 employee companies
- · Full UTM and CRM attribution setup for CAC by channel
- · Investor-ready CAC and pipeline dashboard in Looker Studio
Results
- · 3x pipeline growth in 6 months
- · CAC reduced 40% through content-led SEO
- · 180 qualified demos booked via LinkedIn
- · Full attribution live in time for Series A data room
Flat
3x
Pipeline growth in 6 months
High CAC
40%
CAC reduction via content SEO
0
180
Qualified demos booked via LinkedIn
Manual
Full
Attribution setup for investor reporting
Why Indian Startups Choose Madsun
We are not a brand agency that dabbles in performance. We are a growth marketing team that understands unit economics, investor reporting and the Indian startup ecosystem from Bengaluru to NASSCOM to Y Combinator India.
India startup ecosystem understanding
We understand the Indian startup ecosystem — NASSCOM, Y Combinator India, Sequoia Surge, Lightspeed India and the unique dynamics of selling to Indian SMEs, enterprises and consumers. Our playbooks are calibrated for Indian market CAC benchmarks, not US or European benchmarks.
Growth-stage to scale-up expertise
We work with pre-Series A startups validating their first growth channel through to Series B and C companies scaling proven channels. Our retainer structures and reporting adapt as your company grows — no need to switch agencies at each funding milestone.
Product-led growth methodology
We build growth programmes rooted in PLG principles — freemium conversion optimisation, in-product virality loops, usage-based upgrade triggers and retention campaigns that compound LTV without proportionally increasing CAC.
VC-pitch-ready reporting
Every dashboard and monthly report we produce is structured to surface the metrics growth-stage investors scrutinise — CAC by channel, LTV:CAC ratio, MRR attribution, payback period and cohort retention. Your investor update becomes easier to write every month.
Numbers That Matter to Indian Founders
Track record across B2B SaaS, consumer apps and funded startups in India.
0+
Funded Startups Served
0%
Avg CAC Reduction
0+
Qualified Demos Booked
0x
Avg Pipeline Growth (6 mo)
Tech Verticals We Serve
From horizontal SaaS to deep vertical tech — growth marketing programmes tailored to the buyer, channel mix and competitive dynamics of each segment.
How We Build Your Growth Engine
A four-phase approach that moves from diagnosis to full-stack growth without burning budget on channels that have not been validated for your ICP.
Audit
Deep-dive into your current analytics, attribution setup, channel performance, CAC by source and conversion funnel — identifying the highest-leverage gaps between your current growth rate and your target.
Go-to-Market Strategy
ICP definition, channel prioritisation, messaging framework, competitive positioning and a 90-day growth roadmap with channel-level budget allocation and CAC targets for each workstream.
Channel Launch
Campaign setup, content production, LinkedIn targeting, ASO implementation and attribution instrumentation — all live within 2-3 weeks with a full tracking stack before the first rupee of ad spend.
Iterate & Scale
Weekly performance reviews, creative testing, bid optimisation and channel reallocation based on CAC data — continuously improving unit economics while scaling spend on winning channels.
INR Pricing — Startup-Friendly Retainers
Transparent monthly retainers in INR, structured for startup budgets at every growth stage. Month-to-month, no lock-in. Ad spend additional and paid directly to Google, Meta and LinkedIn.
Starter
Early-stage startups building their SEO foundation and tracking stack.
- Product-led SEO & content foundation
- Analytics & attribution setup (GA4 + CRM)
- Monthly CAC & channel performance report
- Dedicated account manager
- Month-to-month, no lock-in
Growth
Growth-stage startups running multi-channel acquisition across SEO, paid and LinkedIn.
- Everything in Starter, plus:
- Google Ads for user acquisition (Search + UAC)
- LinkedIn Ads for B2B lead generation
- App Store Optimisation (ASO)
- CAC by channel dashboard
- Bi-weekly strategy calls
Scale
Series A+ startups scaling full-stack growth with B2B outbound and deep attribution.
- Everything in Growth, plus:
- Full-stack growth including B2B outbound
- CRO & landing page A/B testing
- Advanced cohort & LTV:CAC attribution
- Investor-ready MRR attribution dashboard
- Dedicated 3-specialist account team
- Weekly reporting and live dashboards
All pricing in INR. Discovery and proposal at no cost — typical INR quote returned within 24 business hours.
Startup Marketing FAQs — India
The questions Indian founders, growth leads and marketing managers ask us most often.
Startup Hubs We Serve Across India
Our growth marketing programmes are calibrated for the startup ecosystems, talent pools and competitive dynamics of each major Indian tech hub.
Related Services & Industries
Explore the full Madsun Media India offering — individual services and related industry pages.
Explore Related Industries
See how Madsun Media drives growth across industries related to yours.
Book a Free Growth Strategy Session
30 minutes with our startup growth team. We will audit your current channels, attribution setup and CAC — and return a detailed INR proposal and growth roadmap within 24 hours.
India business hours, Monday to Saturday. Typical proposal returned within 24 hours.