Performance marketing for Indian real estate developers, builders, brokers and property managers — Google Ads, Meta Ads, property portal alternatives, WhatsApp lead nurture and NRI-targeting campaigns — delivered by a team with 50+ IN real estate clients and ₹12Cr+ in ad spend managed.
India business hours — Monday to Saturday.
If You Are an IN Developer or Broker, You Already Know This
Indian real estate marketing is stuck in a loop of portal dependency, low-quality shared leads and project launches that spike for two weeks then go quiet. There is a better way — and it starts with owning your own lead generation.
MagicBricks/99Acres leads costing ₹800–2,000 each with 60% wrong numbers
You are paying a premium for unqualified leads that are simultaneously shared with 10 other developers. Portal lead quality has dropped while prices have climbed — wrong numbers, casual browsers and price shoppers make up the majority of what you pay for.
Social media posts getting zero reach without paid promotion
Organic real estate content is effectively dead on Facebook and Instagram without ads behind it. A project walkthrough video posted to your page will reach 200 people — most of them staff. Without a paid strategy, social is a sunk time cost with no measurable pipeline impact.
Project launch buzz dying within 2 weeks with no sustained pipeline
The launch weekend event gets 50 enquiries. By week three the inbox is quiet and sales velocity has collapsed. Without a remarketing strategy and WhatsApp nurture sequences, you are leaving 80% of interested buyers to forget the project entirely over a 6-month buying cycle.
NRI buyers researching online but no international-facing digital presence
Indians in the UAE, UK, US and Canada are actively looking to invest in property back home — but if your project has no NRI-targeted ads, no virtual tour and no FEMA/repatriation information on the site, you are invisible to a segment that often buys without ever visiting the site.
Why Indian Real Estate Clients Choose Madsun
We are not a generalist agency that dabbles in real estate. We understand portal economics, RERA compliance in ad copy, WhatsApp-first buyer communication and the 6-month consideration cycle that characterises Indian residential property sales.
Owned lead generation vs. portal dependency
We build your own lead generation engine via Google Ads and Meta Ads so every lead belongs exclusively to you. No shared leads, no portal price hikes year on year, no dependency on MagicBricks or 99Acres for your pipeline.
Full-funnel remarketing across the 6-month buying cycle
Indian property buyers rarely convert on the first touch. We build remarketing audiences from every website visit, Meta video view and WhatsApp form fill — so your project stays in front of warm prospects across Google Display, Instagram and YouTube for the entire consideration period.
NRI diaspora targeting across 5 countries
We run dedicated NRI campaigns targeting Indian-origin audiences in UAE, UK, USA, Canada and Australia with diaspora-specific messaging, virtual tour integration and NRI-friendly landing pages covering FEMA compliance and fund repatriation.
WhatsApp-first lead nurture sequences
Indian buyers expect WhatsApp communication. We set up automated WhatsApp Business API sequences that nurture enquiries over weeks — sending project updates, availability alerts, floor plan options and site visit reminders without manual follow-up from your sales team.
Numbers That Matter to Indian Developers
Track record across residential, commercial and NRI real estate campaigns in India.
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IN Real Estate Clients
₹0Cr+
Ad Spend Managed
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Avg Cost Per Site Visit
0.0★
Client Rating
Our Real Estate Marketing Services
Every service is designed specifically for Indian real estate — from individual brokers building a lead pipeline to multi-project developers running concurrent launches.
Google Ads — Project-Specific Campaigns
Project-specific Search and Display campaigns with location + intent targeting — capturing buyers searching for "2 BHK in [locality]", "[project name] reviews" and "[builder] flats". Managed in INR with monthly spend reports.
Meta Ads — Video Walkthroughs & WhatsApp Forms
Video walkthrough ads, 3D render carousels and WhatsApp lead form campaigns on Facebook and Instagram — targeting buyers by location, income signal, life stage and interest. Remarketing built from day one.
Local SEO — Project Location Pages
Society-name keywords, locality landing pages and Google Business Profile optimisation for each project. Captures long-tail searches like "[society name] possession date" and "[locality] new flats 2025" that portals cannot rank for.
WhatsApp Marketing & Lead Nurture Sequences
WhatsApp Business API-powered nurture sequences that move cold enquiries to site visit bookings automatically — project updates, availability alerts, floor plan PDFs and site visit confirmations, all on the platform Indian buyers actually respond to.
NRI-Targeting Campaigns
Dedicated diaspora audience campaigns targeting Indian-origin buyers in UAE, UK, USA, Canada and Australia. NRI-specific landing pages with FEMA guidance, virtual tour integration and INR/foreign currency pricing clarity.
Project Microsite Development + Virtual Tour
Conversion-focused project microsites with floor plan explorer, virtual tour embed, EMI calculator, site visit booking form and WhatsApp CTA — built to convert paid traffic, not just display brochure content.
Built for the Indian Real Estate Market
Generic marketing playbooks do not work in Indian real estate. The portal dynamics, RERA compliance requirements, WhatsApp-first buyer behaviour and city-by-city cost variation require a strategy built specifically for India.
Portal alternative strategy (MagicBricks / 99Acres / Housing.com)
We help developers build an owned lead generation channel that costs less per lead than the portals and delivers exclusive, higher-quality enquiries. Portal listings remain useful for brand visibility — but your pipeline should not depend on them.
RERA compliance in ad copy
All ad creatives and landing pages we produce comply with RERA disclosure requirements — carpet area vs. super built-up, RERA registration numbers, possession dates and disclaimer copy. No compliance surprises.
WhatsApp-first communication culture
Indian real estate buyers expect WhatsApp-first communication. Every campaign we run integrates WhatsApp lead forms, automated WhatsApp nurture and WhatsApp-based site visit confirmation so no lead falls through after the initial enquiry.
Tier 1, Tier 2 and Tier 3 city experience
We have run campaigns across Mumbai, Pune, Bengaluru, Hyderabad, Delhi NCR, Jaipur, Indore, Lucknow and beyond. Keyword intent, competition levels and cost-per-click vary significantly by city — we calibrate strategy and budgets accordingly.
Real Estate Sub-Sectors We Service
From individual brokers to large-format residential developers and NRI-focused service providers — tailored programs for every part of the Indian property industry.
Pune Residential Developer — 240-Unit Project
How a Pune developer launched a 240-unit residential project and booked 187 units in 6 months using Meta Ads, Google Ads and WhatsApp nurture — with ₹2.8Cr in ad spend generating ₹94Cr in bookings.
Challenge
- · New 240-unit project in outer Pune with no brand awareness
- · Heavily reliant on 99Acres and MagicBricks for leads
- · Portal leads costing ₹1,400–1,800 each with poor quality
- · No remarketing or nurture strategy — most enquiries went cold
Solution
- · Meta Ads with video walkthroughs and WhatsApp lead forms
- · Google Search Ads for high-intent buyer queries in Pune
- · Project microsite with virtual tour and site visit booking
- · 8-week WhatsApp nurture sequence for all enquiries
Results
- · 680 qualified site visit bookings in 90 days
- · ₹420 cost per site visit (vs. ₹1,600 on portals)
- · 187 units booked within 6 months
- · ₹2.8Cr ad spend generating ₹94Cr in bookings
0
680
Qualified site visit bookings (90 days)
₹1,800
₹420
Cost per site visit
0
187
Units booked (6 months)
₹2.8Cr spend
₹94Cr bookings
Ad spend to booking value
INR Pricing — Real Estate Retainers
Transparent monthly retainers in INR. Month-to-month, no lock-in. Ad spend additional and paid directly to Google and Meta.
Starter
Single-project developers and brokers getting started with owned lead generation.
- Google Business Profile optimisation
- Local SEO for project location keywords
- Basic Google Ads setup and management
- Monthly INR performance report
- Dedicated account manager
- Month-to-month, no lock-in
Growth
Active residential projects needing site visit volume from Google and Meta.
- Everything in Starter, plus:
- Meta Ads (video walkthroughs + WhatsApp lead forms)
- Remarketing audiences across Google + Meta
- WhatsApp nurture sequence setup
- Project landing page optimisation
- Bi-weekly strategy calls
Scale
Multi-project developers, large launches and NRI-targeting campaigns.
- Everything in Growth, plus:
- NRI-targeting campaigns (UAE, UK, US, Canada, Australia)
- Project microsite development
- Virtual tour integration
- WhatsApp Business API setup
- Dedicated 3-specialist account team
- Weekly reporting and live dashboards
All pricing in INR. Discovery and proposal at no cost — typical INR quote returned within 24 business hours.
What Indian Real Estate Clients Say
Real feedback from developers, marketing heads and NRI consultants across India and the diaspora.
“We were spending over ₹2 lakh per month on 99Acres and MagicBricks and getting shared, low-quality leads. Madsun switched us to owned Google and Meta campaigns. Within 4 months our cost per site visit dropped to ₹380 and the leads actually showed up.”
Director, Residential Developer — Pune
“The WhatsApp nurture sequences alone changed our follow-up rate. Before Madsun, 70% of leads went cold after the first call. Now the automated sequence keeps the project top of mind for weeks and our site visit conversion from enquiry has gone from 8% to 24%.”
Marketing Head, Builder — Bengaluru
“Madsun built us a proper NRI campaign targeting Indian diaspora in UAE and UK. The virtual tour integration on the landing page means NRI buyers can evaluate the project without flying in. We closed 3 units in the first 60 days purely from the NRI campaign.”
NRI Real Estate Consultant — Dubai
Real Estate Marketing FAQs — India
The questions Indian developers, builders and brokers ask us most often.
Related Services & Industries
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Ready to Fill Your Site Visit Calendar?
Book a free 30-minute real estate marketing strategy call. We will review your current lead generation, portal spend and project pipeline — and return a detailed INR proposal within 24 hours.
India business hours, Monday to Saturday. Typical proposal returned within 24 hours.