Google Shopping, Meta Dynamic Ads, marketplace SEO for Flipkart and Amazon, WhatsApp commerce and abandoned cart recovery — performance marketing built for Indian D2C brands with INR pricing and no lock-in contracts.
India business hours — Monday to Saturday.
If You Run an Indian D2C Brand, You Know These Pain Points
Scaling a D2C brand in India is harder than it looks — rising CPCs, leaky funnels and marketplace dependency are eating into margins that were never that wide to begin with. Here is what most growing brands are dealing with.
Rising Meta CPCs eating margins on every sale
Indian Meta CPCs for e-commerce have climbed 35 to 60 percent year-on-year as more D2C brands flood the platform. Without proper audience segmentation, creative rotation and catalogue feed optimisation, you are paying more per click for the same buyer pool — squeezing margins on every order and making profitable scaling nearly impossible.
Cart abandonment rates above 70% with no recovery flow
The average Indian e-commerce site sees 72 to 78 percent cart abandonment. Without an automated WhatsApp and email recovery sequence, you are losing three out of four customers who already showed clear purchase intent. A single well-timed WhatsApp message can recover 15 to 25 percent of abandoned carts at near-zero cost compared to re-acquiring the same buyer.
Marketplace dependency on Flipkart/Amazon with no owned traffic
When 80 percent of your revenue runs through Flipkart and Amazon, you are renting your customer relationship — the marketplace owns the data, controls visibility through algorithm changes and can delist your products without notice. Building owned Google Shopping and Meta traffic gives you a customer base no platform can take away from you.
Our E-Commerce Marketing Services
Every service is built specifically for Indian e-commerce and D2C — from product feed optimisation and Dynamic Ads to WhatsApp recovery flows and Flipkart SEO.
Google Shopping & Performance Max Campaigns
Fully optimised product feed, Shopping campaigns and Performance Max for Indian e-commerce — capturing high-intent buyers searching on Google with clean product titles, competitive bids and ROAS-focused optimisation. Managed in INR with monthly performance reports.
Meta Dynamic Product Ads
Catalogue-backed Dynamic Product Ads on Facebook and Instagram that automatically show the right product to the right buyer — retargeting viewers, cart abandoners and past purchasers with personalised creatives at scale. Festive season scaling included.
WhatsApp Commerce & Abandoned Cart Recovery
WhatsApp Business API-powered cart recovery sequences, order updates, post-purchase flows and broadcast campaigns. Indian consumers open WhatsApp at 85 to 90 percent rates — far above email — making it the most effective retention and recovery channel available.
D2C Website CRO & Landing Pages
Conversion rate optimisation for D2C Shopify and WooCommerce stores — product page redesigns, checkout flow simplification, Razorpay and CCAvenue integration testing, mobile-first UX for Indian 4G users and A/B testing across key funnel drop-off points.
Amazon/Flipkart SEO & Sponsored Listings
Marketplace listing optimisation for Amazon India and Flipkart — keyword-rich titles, backend search terms, A+ content, competitor analysis and Sponsored Products campaign management to maximise in-platform visibility and conversion rates.
Email + SMS Retention Marketing
Post-purchase email and SMS sequences that drive repeat orders — welcome flows, review nudges, replenishment reminders, loyalty milestone messages and win-back campaigns for lapsed buyers. Segment-based personalisation for fashion, beauty, grocery and more.
Mumbai D2C Fashion Brand — CAC Dropped from ₹850 to ₹320 in 60 Days
How a Mumbai-based D2C fashion brand cut CAC by 62 percent, achieved 3.2x ROAS on Meta and built a 40 percent repeat purchase rate through WhatsApp flows in under 90 days.
Challenge
- · CAC of ₹850 on Meta with 1.4x ROAS — unsustainable margins
- · No abandoned cart recovery — 74 percent cart abandonment rate
- · Zero WhatsApp retention — repeat purchases below 12 percent
- · Marketplace-dependent with no owned customer data
Solution
- · Full catalogue Dynamic Product Ads rebuild with creative refresh
- · WhatsApp cart recovery flow — 3-message sequence within 24 hours
- · Google Shopping campaign setup for high-intent branded keywords
- · Post-purchase WhatsApp flow for reviews, upsell and loyalty
Results (60 days)
- · CAC reduced from ₹850 to ₹320 — a 62 percent improvement
- · 3.2x ROAS on Meta Dynamic Product Ads
- · 40 percent repeat purchase rate via WhatsApp flows
- · 22 percent of abandoned carts recovered via WhatsApp sequence
₹850
₹320
Customer Acquisition Cost
1.4x
3.2x
ROAS on Meta
12%
40%
Repeat Purchase Rate
0%
22%
Cart Recovery Rate
Why Indian E-Commerce Brands Choose Madsun
We are not a generalist agency that dabbles in e-commerce. We understand Indian payment gateways, festive season campaign dynamics, Tier-2 city buyer behaviour and GST-compliant reporting — the specifics that matter for Indian D2C brands.
Indian payment gateway knowledge (Razorpay/CCAvenue)
We understand the nuances of Indian checkout flows — Razorpay UPI optimisation, CCAvenue fallback handling, EMI option promotion in ads and the impact of payment friction on Indian mobile buyers. Our CRO work specifically addresses the drop-off points unique to Indian payment behaviour.
Festive season campaign expertise (Diwali/Navratri)
Diwali, Navratri, Dhanteras and the Big Billion Day / Great Indian Festival windows are make-or-break for Indian D2C brands. We plan and execute festive campaigns with audience pre-warming, creative bank preparation, catalogue feed audits and phased budget scaling so you capture peak demand without wasting spend.
Tier-2 city expansion playbook
India's next wave of D2C growth is coming from Jaipur, Indore, Lucknow, Coimbatore, Surat and hundreds of smaller cities. We have campaign data and targeting playbooks specifically calibrated for Tier-2 and Tier-3 audiences — different CPC benchmarks, vernacular creative approaches and logistics-awareness messaging.
GST-compliant reporting
All our invoices are GST-compliant and include GSTIN for input tax credit. Monthly ad spend reports are formatted for easy reconciliation with your accounts team. We also provide platform-level spend breakdowns compatible with standard Indian e-commerce bookkeeping practices.
Numbers That Matter to Indian D2C Brands
Track record across fashion, beauty, electronics and home categories for Indian D2C and e-commerce brands.
0+
D2C Brands Served
0.0x
Avg ROAS on Meta
₹0
Avg CAC Achieved
0%
Repeat Purchase Rate
E-Commerce Categories We Specialise In
From fashion D2C startups to established electronics retailers — tailored performance marketing programs for every major Indian e-commerce category.
From Audit to Scale in 4 Steps
A structured, repeatable process for building a profitable e-commerce growth engine — from identifying revenue leaks to scaling what is working.
Audit
Full audit of your ad accounts, product feed quality, website conversion rate, marketplace listings and WhatsApp/email retention setup. We identify the biggest revenue leaks before spending a rupee more.
Strategy
Channel-by-channel growth strategy with INR budget allocation across Google Shopping, Meta Dynamic Ads, marketplace and WhatsApp. CAC and ROAS targets set for each channel based on your category and margins.
Launch
Campaign build and go-live within 7 to 10 business days — product feed setup, Dynamic Ads catalogue creation, WhatsApp recovery flow activation and marketplace listing optimisation running in parallel.
Scale
Weekly performance reviews, creative refresh cycles, audience expansion into Tier-2 cities and festive season scaling plans. Monthly INR reports with ROAS, CAC, repeat rate and channel-level attribution.
INR Pricing — E-Commerce Retainers
Transparent monthly retainers in INR. Month-to-month, no lock-in. Ad spend additional and paid directly to Google and Meta.
Starter
Early-stage D2C brands launching their first Google Shopping and Meta Ads setup.
- Google Shopping campaign setup and management
- Meta Ads setup (catalogue + basic Dynamic Ads)
- Product feed optimisation
- Monthly INR performance report
- Dedicated account manager
- Month-to-month, no lock-in
Growth
Growing D2C brands ready for full-funnel: Shopping, Dynamic Ads, WhatsApp recovery and CRO.
- Everything in Starter, plus:
- Meta Dynamic Product Ads (full catalogue retargeting)
- WhatsApp abandoned cart recovery setup
- D2C landing page CRO (up to 3 pages)
- Performance Max campaigns
- Bi-weekly strategy calls
Scale
Scaling D2C brands needing marketplace management, retention and full-funnel performance.
- Everything in Growth, plus:
- Amazon/Flipkart SEO and Sponsored Listings
- Email + SMS retention marketing
- WhatsApp broadcast campaigns
- Festive season campaign planning
- Dedicated 3-specialist account team
- Weekly reporting and live dashboards
All pricing in INR. Free audit and proposal — typical INR quote returned within 24 business hours.
E-Commerce Marketing FAQs — India
The questions Indian D2C founders and e-commerce marketing teams ask us most.
D2C Brands We Serve Across India
Whether you are a Mumbai fashion brand scaling to Tier-2 cities or a Bengaluru electronics D2C targeting metro buyers — we have the India-specific campaign data to help.
Related Services & Industries
Explore the full Madsun Media India offering — individual services and related industry pages.
Explore Related Industries
See how Madsun Media drives growth across industries related to yours.
Get Your Free E-Commerce Growth Audit
We will audit your ad accounts, product feed, checkout flow and WhatsApp retention setup — and return a prioritised action plan with INR investment recommendations within 24 hours. No cost, no commitment.
India business hours, Monday to Saturday. Free audit, no obligation, INR pricing.