International student recruitment, skilled migration, PR pathway marketing, and MARA-compliant advertising — built for registered migration agents, immigration lawyers, and education agents across Australia. AUD pricing, AEST account managers.
Australian business hours (AEST/AEDT) — Monday to Saturday.
Three Things Killing Most Migration Agent Marketing
We have onboarded enough registered migration agents and education consultants to see the same problems repeat. If any of these sounds like your practice, you are losing qualified visa enquiries every week.
Competing against offshore lead brokers selling the same enquiries to multiple agents
Overseas lead generation platforms collect enquiries from prospective migrants, then sell the same contact to four, six, or ten registered migration agents simultaneously. You pay for the lead, chase the prospective client, compete on price with five colleagues, and repeat. The effective cost per retained client is three to four times what the invoice suggests — and none of that spend builds a compounding asset for your practice.
MARA Code of Conduct restricting what you can claim in advertising
The OMARA Code of Conduct for registered migration agents, combined with Australian Consumer Law, limits the claims you can legally make in advertising — no guaranteed outcomes, no misleading visa success rate claims, no comparative agent rankings. Most generalist agencies write ad copy that either gets rejected by Google or exposes your registration to a complaint. You need a team that knows these rules before they write a single word.
International audience targeting complexity across India, China, Nepal, Philippines, Vietnam
Your prospective clients are sitting in Mumbai, Kathmandu, Manila, Hanoi, and Shanghai researching Australian visas in their local language at 11pm. Reaching them requires source-country geo-targeting, multilingual ad creative, platform knowledge across Meta and YouTube where your audience actually is, and an understanding of which visa subclass audiences exist in each country — complexity that flat-out defeats a domestic-only agency.
Services Built for Migration Agents & Education Consultants
Six core services that work together to fill your consultation pipeline with qualified visa enquiries — every one MARA-compliant, priced in AUD, and built for the international audiences your practice depends on.
Google Search Ads for Visa & PR Keywords (AU & International)
MARA-compliant Google Search campaigns targeting high-intent visa and permanent residency keywords in Australia and in source countries. Separate ad groups for each visa subclass — 482, 190, 491, 500 — with negative keyword lists filtering out irrelevant traffic and ad copy reviewed against the OMARA Code before every launch.
International Meta Ads for Student & Skilled Migration
Facebook and Instagram campaigns geo-targeted to India, China, Nepal, Philippines, and Vietnam — the top source countries for Australian student and skilled migration visas. Multilingual ad creative, source-country interest and lookalike audiences, and full pixel tracking to attribute every WhatsApp enquiry, form submission, and direct message to the correct campaign.
MARA-Compliant SEO & Content Marketing
Long-form visa guides, subclass explainers, and FAQ pages written for Australian English and reviewed against OMARA advertising rules. We rank your practice for high-intent searches like "registered migration agent Melbourne 482 visa" and "education agent for Australian student visa" — pulling prospective clients into your funnel weeks before they are ready to contact you.
YouTube Educational Content for International Students
YouTube pre-roll and in-feed campaigns targeting international student audiences in source countries — English proficiency test takers, university admission researchers, and IELTS candidates are all reachable via YouTube. We script, produce, or repurpose your existing video content into paid placements that build trust with audiences who have never met you in person.
Landing Pages for Specific Visa Subclasses (482, 190, 491, 500)
Dedicated landing pages built for each visa subclass you handle — not one generic "we do all visas" page. Each page is optimised for the specific search intent of that visa category, includes trust signals relevant to that pathway, and converts at a significantly higher rate than a generic homepage because the prospective client immediately sees you understand their exact situation.
WhatsApp & Multilingual Campaign Management
WhatsApp Business integration for enquiry capture from international audiences who prefer messaging to email. Click-to-WhatsApp ad formats on Meta, automated welcome sequences in English, Hindi, Nepali, Mandarin, and Filipino, and full attribution so every WhatsApp enquiry is tracked back to the campaign, ad set, and creative that generated it.
Melbourne Registered Migration Agent — 90 Days
How a Melbourne registered migration agent achieved a 250% increase in qualified consultation enquiries within 90 days — at AUD $45 cost per consultation, with 70% of enquiries arriving from international audiences across India, Nepal, and the Philippines.
The Challenge
A Melbourne registered migration agent handling skilled migration (482, 190) and student visas (500) was entirely dependent on offshore lead brokers for enquiries. The same leads were being sold to competing agents, the cost per retained client had climbed above AUD $600, and the enquiry quality was deteriorating. The agent had no Google presence, no social media targeting to source countries, and no MARA-compliant digital marketing strategy. Revenue was stagnant despite a growing international student and skilled migration market.
Our Solution
We launched a MARA-compliant Google Search campaign targeting 482, 190, and 500 visa keywords in Australia and three source countries, alongside Meta international campaigns geo-targeted to India, Nepal, and the Philippines. Dedicated landing pages were built for each visa subclass with trust signals including the MARA registration number, client testimonials, and detailed process explainers. WhatsApp Business integration captured enquiries from international audiences. Full attribution tracking connected every consultation booking back to its originating campaign, ad, and keyword.
90-Day Results
250%
Increase in qualified enquiries
AUD $45
Cost per consultation booked
70%
Enquiries from international audiences
3
Source countries actively generating leads
Case study composite based on real Madsun Media migration industry engagements. Client name anonymised for privacy. Results vary by visa subclass mix, source country targeting, ad spend and existing brand strength.
Why Australian Migration Agents Choose Madsun Media
We understand the regulatory environment, the international client journey, and the source-country targeting complexity that defines migration and education consultancy marketing. Our campaigns are built for the unique compliance and audience requirements of your practice.
MARA Code of Conduct Compliance
Every ad, landing page, and piece of content we produce is reviewed against the OMARA Code of Conduct for registered migration agents and Australian Consumer Law before it goes live. No prohibited outcome claims, no misleading comparative advertising, no registration risk — and Google Ads policy clearance on the first submission.
Source Country Targeting Expertise
We run campaigns in the markets your clients actually come from — India, China, Nepal, Vietnam, Philippines, and beyond. We understand the platforms, the audiences, the language requirements, and the cultural context that makes international campaigns convert rather than just spend budget.
Visa Subclass Landing Page Expertise
Generic "contact us" pages do not convert international audiences researching specific visa pathways. We build dedicated subclass landing pages — 482, 190, 491, 500, 485 — that speak to the exact situation of each prospective client and are optimised for both paid traffic and organic search.
Australian English & Multilingual Content
We produce content in Australian English for your domestic SEO and Australian-based audiences, and multilingual content in Hindi, Nepali, Simplified Chinese, Tagalog, and Vietnamese for your international paid campaigns — without losing accuracy, compliance, or brand voice in translation.
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Migration Agents Served
0%
Avg Qualified Enquiry Lift
AUD $0
Avg Cost Per Consultation
0%
Enquiries from International Audiences
Visa Categories & Consultancy Types We Market
Different visa subclasses, different client journeys, different source countries — same rigorous approach. We have run MARA-compliant campaigns for every category below.
How We Get Your Practice Generating Qualified Enquiries
Four steps from compliance review to a full international lead nurture pipeline — structured so that your MARA registration is protected and your consultation calendar is filling.
Compliance Audit
We review your existing advertising, website copy, and all digital assets against the OMARA Code of Conduct and Australian Consumer Law. Any non-compliant claims are identified and corrected before a single dollar of ad spend goes live.
International Targeting Strategy
We map your target visa subclasses to the source countries most likely to produce qualified enquiries, then build geo-targeting, language, platform, and audience strategies for each market — so your budget reaches the right people in the right countries.
Campaign Launch
Google Search, Meta international, and optionally YouTube campaigns go live with subclass-specific landing pages, WhatsApp integration, and full attribution tracking. All ad copy is MARA-compliant and cleared for Google policy on the first submission.
Lead Nurture
Automated email and WhatsApp follow-up sequences engage enquiries who are not yet ready to book a consultation — keeping your practice top of mind across a research and decision cycle that often spans three to six months for international migration decisions.
Migration Marketing Pricing — All in AUD
Transparent monthly retainers in Australian dollars. No lock-in contracts, no surprise add-ons, and compliance built in from day one — not charged as an afterthought. Ad spend is invoiced separately and paid directly to Google or Meta.
Starter
For migration agents wanting a solid Google Ads and local presence foundation.
- Google Ads management (visa subclass keywords)
- MARA-compliant ad copy
- 1 visa subclass landing page
- Google Business Profile optimisation
- Monthly AUD reporting (AEST)
- Dedicated AU account manager
- No lock-in contract
Growth
For agents ready to add international audiences and content to the mix.
- Everything in Starter
- Meta international ads (India, Nepal, Philippines)
- Multilingual ad creative (2 languages)
- SEO content (2 visa guides/month)
- WhatsApp Business integration
- Bi-weekly strategy calls (AEST)
- Full attribution tracking per subclass
Scale
Full-stack programme for agencies handling multiple visa categories and source countries.
- Everything in Growth
- YouTube educational campaigns for international students
- Multilingual content (4+ languages)
- Multi-country targeting (5+ source countries)
- Multiple visa subclass landing pages
- Lead nurture automation (email + WhatsApp)
- Senior strategist on every call
All prices in AUD, exclusive of GST. Ad spend (Google Ads, Meta) billed separately and paid directly to the platform. Month-to-month engagement — cancel any time with 30 days notice.
Migration Marketing FAQs
Migration Agent Marketing Across Australia
We work with registered migration agents and education consultants in every major Australian city. AEST account managers, AUD pricing, and MARA-compliant campaigns wherever your practice is based.
Related AU Services & Pages
Explore the underlying services we run for migration agents, or jump to your city page for local context.
Other Industries We Serve
Our AU marketing programmes are tailored for each industry — explore what we do for businesses like yours.
Our AU Services
Individual services available as standalone engagements or bundled into one retainer.
Book Your Free Migration Marketing Strategy Call
A free 30-minute strategy call in AEST/AEDT hours. We will review your current digital presence, your visa subclass mix, and your target source countries — then tell you exactly where the qualified enquiry gap is. No pitch, no pressure, no obligation.
Or email us at australia@madsunmedia.com — AEST/AEDT business hours, Monday to Saturday.