Student enrolment campaigns, parent-targeting Meta Ads, local SEO and open day landing pages — built for Australian schools, RTOs, tutoring centres and childcare providers. AUD pricing, no lock-in contracts.
Australian business hours (AEST/AEDT) — Monday to Saturday.
Does Any of This Sound Familiar?
We have heard the same challenges from every Australian education provider who has called us — from Brisbane tutoring centres to Sydney private schools to Melbourne RTOs.
Enrolment enquiries peaking in November then dead for 6 months
No strategy to capture out-of-season enrolments and year-round leads. Your admissions team is overwhelmed for six weeks and then staring at an empty pipeline — because the campaign ran once and was never rebuilt for the off-peak months.
Parents researching schools online but choosing competitors with better websites and reviews
First impression lost before the open day visit. A parent Googles your school, lands on a slow 2017 website with three reviews, then clicks through to a competitor with a modern enrolment landing page and 80 five-star ratings. The open day booking never happens.
RTOs spending thousands on SEEK courses listing with declining returns
Platform dependency with no owned audience or SEO. SEEK Courses fees rise every year while click-through rates fall as every competitor bids on the same listings. You own none of that traffic — and when the platform changes its algorithm, your pipeline collapses overnight.
International student pipeline collapsed post-COVID with no recovery plan
Over-reliance on agents with no direct digital strategy for international enrolments. The agent network that used to fill your cohorts is now charging higher commissions for fewer students. You have no direct pipeline, no international SEO presence and no paid strategy targeting offshore parents.
Why AU Education Providers Choose Madsun
We have not built a single campaign for a retail brand or B2B SaaS company. Our education marketing methodology is built around enrolment cycles, open day conversion and parent decision-making behaviour.
Enrolment-Focused Campaign Architecture
Every campaign we build is structured around enrolment intent — not vanity reach. We track form submissions, phone enquiries, open day registrations and enrolment conversions, so you know exactly what your marketing budget is returning per student acquired.
Parent & Student Demographic Targeting
Meta Ads audience segmentation built around the age of parents, postcode proximity, household income signals and interests — so your school or RTO appears in front of the right family at the right time in the decision cycle.
Year-Round Enrolment Strategy (Not Just November)
We map enrolment windows, open days and intake deadlines into a 12-month campaign calendar so your pipeline stays warm across every season — not just the annual panic sprint in Term 3 and 4.
Plain-English Monthly Reports With Enrolment Attribution
Your monthly report shows enrolment enquiries generated, cost per enquiry, open day registrations driven and pipeline value — written for a principal or marketing coordinator, not a data scientist.
By the Numbers
Real outcomes from Australian education providers on retainer with us.
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AU Education Providers
AUD $0
Avg Cost Per Enrolment Enquiry
0%
Avg Enrolment Enquiry Lift
0.0★
Education Client Rating
Education Marketing Services Built for Enrolment Growth
Every service below is available standalone or bundled into a single enrolment retainer. All prices are published, transparent and in AUD.
Education Sectors We Serve Across Australia
From boutique tutoring centres in Western Sydney to national RTO networks — we run enrolment campaigns across every education category in the AU market.
Brisbane Tutoring Centre — 3 Locations to 4 in 5 Months
Parent-targeted Meta Ads plus local SEO — and a fourth location opened from demand within five months of campaign launch.
The Challenge
A Brisbane tutoring centre with three locations was growing on word-of-mouth alone. Trial lesson bookings were inconsistent, two of the three centres had spare capacity mid-week, and there was no digital marketing beyond an outdated Facebook page and an unoptimised Google Business Profile.
The Solution
We launched parent-targeted Meta Ads with lead generation forms (targeting parents of children aged 5–17 within 10km of each centre), optimised all three Google Business Profiles, and built suburb-level SEO landing pages for each location. One AEST account manager, one monthly report, zero lock-in.
The Results
- 240% increase in trial lesson bookings
- AUD $28 cost per enrolment enquiry
- 3 locations at full capacity within 5 months
- 4th location opened from overflow demand
Three AUD Education Packages. Cancel Anytime.
Every package is genuinely month-to-month. No setup fees, no lock-in, no minimum terms. All amounts in AUD, GST handled separately.
Starter
Local SEO + Google Business Profile for enrolment discovery.
- Local SEO + suburb-level keyword targeting
- Google Business Profile optimisation
- 2 enrolment-focused blog posts/mo
- Education directory citation building
- Monthly call + plain-English enrolment report
- Month-to-month, no lock-in
Growth
Most popular. SEO + Google Ads + Meta parent targeting.
- Everything in Starter
- Google Ads management (Search + Display)
- Meta Ads with parent demographic targeting
- Open day event campaign setup
- Bi-weekly account manager calls
- Enrolment enquiry conversion tracking
Scale
Full-stack. SEO + Ads + Remarketing + Review Management.
- Everything in Growth
- Remarketing campaigns (website visitors)
- Review management (Google + Facebook + directories)
- International student digital targeting
- Advanced GA4 + enrolment attribution dashboard
- Priority response on Slack/WhatsApp
Need a custom package for multiple campuses, rolling intakes or international student campaigns? Tell us what you need.
What Australian Education Providers Say
Real education providers. Real enrolment growth. Initials and locations protect privacy — full client list available on request.
“We used to do one big push in October and hope for the best. Madsun built us a 12-month campaign calendar and our enquiry pipeline is now genuinely consistent. Open day registrations were up 180% this year and we had our first waitlist in five years.”
Sarah C.
Marketing Coordinator, Private School — Brisbane, QLD
“SEEK Courses was eating our budget with declining returns. Madsun moved us to Google Ads and SEO — we now own our own traffic and our cost per enrolment dropped from $280 to $95 in eight months. I wish we had made the switch two years earlier.”
Raj K.
Director, RTO — Melbourne, VIC
“Parent-targeted Meta Ads was the game-changer for us. Madsun had us at full capacity at all three centres within five months, and the demand was so strong we opened a fourth. The $28 cost per enquiry they quoted us turned out to be accurate.”
Tanya N.
Owner, Tutoring Centre (3 locations) — Brisbane, QLD
AU Education Marketing FAQs
The six questions every Australian school, RTO and tutoring centre asks us before starting.
Explore Individual Services
Want to go deeper on any single service? Each page lists deliverables, pricing tiers and AU-specific case studies.
Other Industries We Serve
Our AU marketing programs are tailored for each industry — explore what we do for businesses like yours.
Our AU Services
Individual services available as standalone engagements or bundled into one retainer.
Ready to Fill Your Enrolment Pipeline?
Book a 30-minute discovery call in AEST. Walk away with an honest AUD quote, a 12-month campaign calendar and zero pressure to sign anything.
Or email australia@madsunmedia.com — AEST/AEDT business hours, Monday to Saturday.