ASIC-compliant Google Ads, Local SEO and lead generation websites for mortgage brokers, financial advisers and finance professionals sick of paying aggregators for shared leads. Owned channels, compliant copy, AUD pricing, AEST account managers.
Australian business hours (AEST/AEDT) — Monday to Saturday.
The Four Things Killing Most AU Finance Marketing
We have onboarded enough Australian mortgage brokers and financial advisers to see the same four roadblocks every time. If any of these sound like your business, you are leaving settled loans on the table every month.
ASIC and AFSL compliance killing your Google Ads
Financial services ads require specific disclaimers, restricted comparative claims, and licensing statements on every creative. Generic agencies get your account suspended. We write copy that passes Google's financial services policy and stays ASIC-aligned — no guesswork, no compliance fires to put out.
Referral networks drying up as banks tighten broker relationships
You cannot rely on bank BDMs sending you leads anymore. The channel that built your book over the last decade is contracting, and every broker in your postcode is competing for the same shrunken referral pool. Owning your own digital pipeline is no longer optional — it is survival.
Comparison sites dominating every keyword you want to rank for
Canstar, RateCity, Finder and InfoChoice have 50 SEO specialists each. They own the top organic positions for "best mortgage rate", "home loan comparison" and every variation. The only way to compete is to rank for intent-specific and location-specific queries they cannot localise — and to do it before they notice.
High CPL from generic financial leads — people shopping 5 brokers simultaneously
Lead aggregators sell the same enquiry to four other brokers before you even pick up the phone. By the time you call, the prospect is already mid-conversation with a competitor. You need to capture intent before the aggregator does — with a direct digital presence that earns the first call, not the fifth.
Why Australian Finance Professionals Choose Madsun Media
We understand ASIC compliance, AFSL obligations and the Australian credit market. Every campaign we run is built around real borrowing intent — not brand awareness clicks that never settle into a loan.
ASIC-Compliant Copy, Every Time
We have built financial services campaigns across mortgage broking, financial planning and insurance. Every ad, landing page and email we write carries the correct AFSL disclaimers, avoids prohibited comparative claims, and meets Google's financial services policy — so your account stays live and your compliance team stays happy.
Local SEO for Finance Professionals
Suburb-level landing pages for first home buyers, refinancers and investors — ranked for the queries comparison sites cannot localise. We own your Google Business Profile and Maps presence so you capture the prospects who search "mortgage broker near me" before they ever find a rate comparison table.
Purchase-Intent Google Ads
We build campaigns around keywords that signal real borrowing intent — "get pre-approval Sydney", "refinance calculator Brisbane", "first home buyer broker Melbourne" — not brand-generic traffic that wastes budget. Every click has a reason to convert, and every conversion is tracked back to a loan application.
Lead Nurture That Converts Applications
Most finance enquiries do not convert on the first touch. We build email sequences for application abandoners, rate-review triggers for existing clients, and re-engagement flows for cold leads — so your pipeline keeps working even when you are in a client meeting.
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AU Finance Professionals
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Services Built for Australian Finance Professionals
Six core services that work together to fill your calendar with pre-qualified loan enquiries — every one ASIC-aware, priced in AUD, reported in AEST, and built around the way Australian borrowers actually search for a broker.
ASIC-Compliant Google Ads
Purchase intent keyword campaigns built around pre-approval, refinance and first home buyer queries. Correct financial services disclaimers on every ad creative. Negative keyword lists that block low-quality traffic. AUD-budgeted, AEST-managed.
Local SEO for Finance
Suburb-level landing pages for first home buyers, refinancers and property investors — targeting the long-tail, location-specific queries comparison sites cannot own. Google Business Profile optimisation, citation cleanup across AU directories, Maps pack rankings.
Content Marketing & Calculators
Rate comparison guides, borrowing capacity explainers and interactive calculators that attract organic search traffic and build authority. Content your prospects actually search for — not generic finance blog filler.
Lead Nurture Email Sequences
Application abandonment flows, rate review triggers, settlement anniversary sequences and client referral prompts — automated emails that keep working between your calls and turn warm enquiries into completed applications.
Reputation Management
Automated Google review requests post-settlement, response templates for negative reviews, and ongoing star-rating monitoring across Google and Facebook. Social proof is a conversion driver in a high-trust industry like mortgage broking.
Landing Page CRO
Conversion-optimised enquiry forms, compliant landing pages matched to each ad group, click-to-call design, trust signals and fast load speeds. Built to turn ad clicks into booked discovery calls — not just page views.
Finance Niches We Work With Across Australia
Different licences, same problem — every financial professional needs compliant digital marketing that generates enquiries without getting their account suspended or their compliance officer nervous.
Brisbane Mortgage Brokerage — 3 Brokers, Referral Dependent
How a three-broker Brisbane firm replaced a contracting referral network with a digital pipeline delivering AUD $3.2M in new settlements in six months.
The Challenge
A three-broker Brisbane firm had built its book almost entirely on bank BDM referrals and accountant introductions. As the bank tightened its broker referral programme, new loan volumes dropped 40% in twelve months. The firm had no Google presence, no website worthy of sending a referral to, and had never run a Google Ads campaign. Their first attempt with a generic agency resulted in an ad account suspension for non-compliant financial services copy. They came to us needing a compliant digital pipeline built from scratch, quickly.
Our Solution
We rebuilt their Google Business Profile, built suburb landing pages targeting first home buyers, refinancers and property investors across Brisbane, Ipswich and the Sunshine Coast, then launched ASIC-compliant Google Ads with correct ACL disclaimers, purchase-intent keyword targeting and compliant ad copy cleared by the firm's compliance manager before going live. We layered in lead nurture email sequences for application abandoners and a post-settlement review request system. Google Ads delivered immediate enquiries while SEO compounded over months two through five.
6-Month Results
340%
Increase in online enquiries
AUD $44
Cost per qualified lead
18/month
New loan applications
AUD $3.2M
New settlements in 6 months
Case study composite based on real Madsun Media finance engagements. Client name anonymised for privacy. Results vary by market, ad spend, existing brand authority and product mix.
Finance Marketing Pricing — All in AUD
Transparent monthly retainers in Australian dollars. No lock-in contracts, no surprise add-ons, and no compliance corner-cutting. Ad spend is invoiced separately and paid directly to Google.
Finance Starter
For independent brokers wanting a compliant digital presence and organic lead flow.
- Local SEO foundation
- Google Business Profile optimisation
- Suburb-level landing pages (up to 5)
- ASIC-compliant on-page copy
- Citation cleanup across AU directories
- Monthly reporting in AEST
- No lock-in contract
Finance Growth
For established brokers ready to own their lead pipeline and cut aggregator dependency.
- Everything in Starter
- ASIC-compliant Google Ads management
- Purchase-intent keyword campaigns
- Conversion-optimised landing pages
- Call tracking + recording
- Lead nurture email sequences
- Bi-weekly strategy calls (AEST)
Finance Scale
For multi-broker firms or aggregator groups scaling across states and niches.
- Everything in Growth
- Content marketing (4 pieces/month)
- Reputation management + review automation
- Multi-location SEO strategy
- Custom reporting dashboard
- Dedicated senior strategist
- Weekly performance calls (AEST)
All prices in AUD, exclusive of GST. Ad spend billed separately and paid directly to Google. Month-to-month engagement — cancel any time with 30 days' notice.
Australian Finance Professionals, Real Results
A few words from the mortgage brokers, financial planners and advisers we work with around Australia. Names abbreviated and identifying details kept light.
“We had our Google Ads account suspended twice by a previous agency who did not understand ASIC compliance rules. Madsun rewrote every ad, added the correct disclaimers, got us reinstated and built campaigns that now deliver pre-qualified enquiries at under AUD $50 each. The compliance piece alone was worth the switch.”
J.M.
Mortgage Broker, Sydney
“Our settlement rate was fine but new enquiries had dried up as our bank referral partner tightened restrictions. Madsun built us suburb landing pages for first home buyers and refinancers, ran compliant Google Ads, and within four months we had replaced the referral volume with our own pipeline. We actually have more control now than we ever did.”
A.P.
Finance Broker, Melbourne
“As a financial planner I was invisible online — every search result was a comparison site or a big institution. Madsun ranked us locally for SMSF advice and retirement planning queries in our postcode, built the Google Business Profile properly, and set up a review system. Enquiries have tripled in six months and every one of them is a warm, pre-educated prospect.”
R.S.
Financial Planner, Brisbane
Finance Marketing FAQs
Related AU Services & Cities
Explore the underlying services we run for finance professionals, or jump to your city-specific page for local context.
Other Industries We Serve
Our AU marketing programmes are tailored for each industry — explore what we do for businesses like yours.
Our AU Services
Individual services available as standalone engagements or bundled into one retainer.
Ready to Own Your Finance Lead Pipeline?
Book a free 30-minute finance marketing audit in AEST/AEDT hours. We will review your current Google presence, ad account compliance, website conversion rate and local SEO gaps — and tell you exactly where the settled loans are slipping away.
Or email us at australia@madsunmedia.com — AEST/AEDT business hours, Monday to Saturday.