Tourism Digital Marketing for Australian Properties
Google Hotel Ads, Meta travel intent campaigns, destination SEO and direct booking optimisation — for Australian hotels, resorts, holiday parks and tour operators. AUD pricing. AEST creative team. No lock-in.
Australian business hours (AEST/AEDT) — Monday to Saturday.
Four Problems Cutting Into Australian Tourism Margins
We have worked through every version of these conversations with hotel owners, resort managers and tour operators across Queensland, NSW, Victoria and WA. If two or more of these sound familiar, we should talk.
Booking.com and Expedia taking 15-20% commission on every room
Your best rooms are going to OTAs while you watch margins shrink. The platform owns the guest relationship, controls the pricing, and charges you for the privilege of appearing in their search results.
Seasonal peaks filling up but shoulder season dead
School holidays and long weekends are sold out but February, June and October sit empty. No digital strategy in place to smooth occupancy across the year or attract a different audience profile in quieter months.
TripAdvisor ranking dropping because you have 3-star reviews from 2019
Reputation is your product — and it is being left unmanaged. Stale reviews, no response strategy, no process to surface the happy guests who stayed last week but never posted anything.
Tour operators invisible on Google despite being the best in the region
Local SEO not set up, Google Business Profile unclaimed or incomplete, and no content targeting the destination searches your ideal customer types before they book anything. Meanwhile a competitor with a worse product ranks above you.
Why Australian Tourism Businesses Choose Us
We are an Australian agency that has served 40+ accommodation and tourism businesses — from boutique B&Bs in the Barossa to multi-property resort groups in Queensland. Here is the playbook we bring to every engagement.
Drive Direct Bookings — Slash OTA Commission
We rebuild your distribution mix around channels you own: your direct booking engine, Google Hotel Ads, email to past guests, and organic search. Every direct booking is a full-margin room night — not 80% after Booking.com takes their cut.
Google Hotel Ads & Search Mastery
Google Hotel Ads surface your rates directly in search results and Google Maps — letting travellers book direct while still comparing OTA prices. We set up, manage and optimise your Google Hotel Ads integration so you appear at the moment of intent.
Social Creative for Travel Intent
Meta travel intent audiences, Instagram destination content, and YouTube pre-roll for people actively planning Australian holidays. We create scroll-stopping property content that turns inspiration into a direct booking.
Review Management Across Platforms
TripAdvisor, Google, and Booking.com review monitoring, brand-voice response writing, and a guest-feedback programme that surfaces your happiest guests and nudges them to share their experience where it counts.
The Numbers from Our AU Tourism Portfolio
Aggregated results across our active Australian hotel and tourism engagements as of Q2 2026.
0+
AU Tourism Clients
AUD $0K+
OTA Commission Saved
0%
Avg Direct Booking Share
0.0★
Avg Client TripAdvisor Rating
Six Services Built for Australian Tourism
Every service below is purpose-built for accommodation and tourism businesses — not generic SMB marketing repackaged. Pick what you need, or take the full Tourism Scale suite.
Google Hotels & Search Ads
Google Hotel Ads integration with your channel manager, Search campaigns for destination + accommodation keywords, Display remarketing to past site visitors, and YouTube pre-roll targeting travel-intent audiences in Australian feeder markets.
Meta Ads (Travel Intent Targeting)
Facebook and Instagram campaigns targeting travel intent audiences — lookalike audiences of past direct bookers, retargeting of website visitors who viewed rooms but did not book, and seasonal promotions for shoulder periods.
SEO for Travel Queries
Destination + accommodation type keyword strategy — "boutique hotel Sunshine Coast", "holiday park near Byron Bay", "things to do Cairns for families". Content that attracts planning-phase travellers before OTAs enter the picture.
Direct Booking Website Optimisation
Channel manager integration (SiteMinder, RMS, Cloudbeds), urgency triggers, best-rate-guarantee messaging, and a conversion-optimised booking flow that turns lookers into direct bookers at a higher rate than OTA landing pages.
Review Management
Daily monitoring of TripAdvisor, Google and Booking.com reviews, brand-voice response within 24 hours, a guest review request programme via post-stay email/SMS, and monthly reporting on rating trajectory across all platforms.
Email Marketing
Past guest win-back sequences, shoulder season promotions, loyalty offers, and anniversary/birthday triggers — all designed to fill the gaps in your occupancy calendar with guests who already know and love your property.
Tourism Businesses We Work With
Small B&Bs through to multi-property resort groups — from regional caravan parks to inner-city boutique hotels and adventure tourism operators.
Sunshine Coast Boutique Resort — 24 Rooms
A 24-room boutique resort on the Sunshine Coast, owner-operated, 80% OTA dependent, with no Google Hotel Ads integration and an outdated direct booking engine.
Challenge
80% of all bookings flowing through Booking.com and Expedia at 15-18% commission. Direct booking engine was slow, mobile-unfriendly and lacked a best-rate guarantee. TripAdvisor reviews sitting at 3.8 stars with no response process. Shoulder season (April–June, September) consistently below 40% occupancy.
Solution
Google Hotel Ads integration via SiteMinder channel manager. Direct booking website rebuild with best-rate guarantee and urgency triggers. Meta campaigns targeting Brisbane and Sydney travel intent audiences for shoulder periods. Full TripAdvisor and Google review management programme. Past guest email win-back sequence.
Results (12 months)
Direct bookings, OTA commission savings and TripAdvisor rating all moved simultaneously — turning a high-OTA-dependency property into a predominantly direct-booking business in under 12 months. Full numbers below.
20% → 55%
Direct booking share
AUD $38
Saved per booking vs OTA
AUD $212K
OTA commission saved (12 mo)
4.9★
TripAdvisor ranking
Transparent AUD Pricing
Three monthly retainers built for Australian accommodation and tourism budgets. All AUD, GST-aware billing, no lock-in contracts beyond the first 90-day commitment.
Tourism Starter
For B&Bs, holiday parks & small operators
AUD $1,400/ month
- Google Hotel Ads setup + monthly optimisation
- Google Business Profile build + weekly updates
- Monthly review velocity programme
- Local SEO basics (citations + on-page)
- Monthly performance report in AEST hours
Property Growth
Most popular for hotels, resorts & motels
AUD $2,800/ month
- Everything in Tourism Starter
- Google Ads Search + Display (AUD $1.5k+ spend recommended)
- Meta Ads travel intent campaigns
- Direct booking website optimisation
- Fortnightly strategy calls in AEST
Tourism Scale
Multi-property & tourism groups
AUD $5,000/ month
- Everything in Property Growth
- Full review management + 24-hour response SLA
- Email + SMS lifecycle (past guest win-back)
- YouTube pre-roll for travel intent audiences
- SEO content programme (destination pages)
- Dedicated AEST senior account manager
Ad spend (Google Hotel Ads, Meta) is separate from the management fee and is paid directly by you to the platform. Multi-property and group pricing available on request.
What AU Tourism Operators Say
Resort owners, tour operators and holiday park managers across Queensland, NSW and WA.
“We were sending 80% of our bookings through Booking.com and Expedia — and watching 15-18% disappear in commission every month. Madsun set up Google Hotel Ads, overhauled our direct booking engine, and launched Meta campaigns targeting our feeder markets in Brisbane and Sydney. In 12 months our direct booking share went from 20% to 55%. The commission saving alone more than paid for the marketing.”
Resort Owner
Sunshine Coast, QLD
“We had the best small-group reef experience in Cairns but ranked nowhere on Google for any of the searches that matter. Madsun rebuilt our Google Business Profile, launched a content SEO programme targeting "Great Barrier Reef tours" variants, and wired up Google Ads. Within 90 days we were ranking on page one for our core terms and enquiries tripled.”
Tour Operator
Cairns, QLD
“Shoulder season was killing us. April, May and September were empty while peak periods sold out in days. Madsun built a shoulder season Meta campaign targeting grey nomads and couples from Sydney and Melbourne — with a 10% direct booking discount as the hook. We filled 70% of our shoulder inventory in the first campaign. Game changer.”
Holiday Park Manager
Byron Bay, NSW
AU Tourism Marketing FAQs
The six questions we get asked on every Australian tourism discovery call.
Related AU Services & Cities
Dig deeper into the specific services and city pages that power our tourism work.
Related Industries
We serve a range of Australian industries beyond tourism — see what we do for your neighbours.
Ready to Fill Rooms Without Paying OTA Commission?
Book a free 30-minute tourism strategy call in AEST. We will audit your current OTA dependency, Google Hotel Ads setup and review profile live on the call — and send a detailed AUD proposal within 24 hours.
Or call us on +61 2 8005 6789 — AEST/AEDT business hours.