Google Ads for Real Estate in India
Exclusive site visit leads for developers, builders and brokers — via project-specific Search campaigns, Performance Max, Display remarketing and full conversion tracking. Portal-independent lead generation at ₹300–600 per lead.
India business hours — Monday to Saturday.
Why Generic Google Ads Fails Real Estate Developers
Real estate Google Ads requires project-specific keyword architecture, RERA compliance and proper attribution. Generalist campaigns waste spend on non-buyer traffic and leave site visits unbookable.
Portal leads shared with 10+ competing developers at ₹800–2,000 each
MagicBricks, 99Acres and Housing.com sell the same buyer enquiry to multiple developers simultaneously. By the time your sales team calls back, the prospect has already been contacted by 4 competitors. Google Ads generate exclusive leads that only you receive — at typically 50–70% lower cost per lead than portal packages.
Broad-match campaigns spending budget on non-buyer queries
Real estate Google Ads campaigns run by generalist agencies typically use broad match keywords like "property" or "flats" — capturing informational searches, tenant queries and price-research traffic that never converts to site visits. Real estate requires project-specific, locality-specific and buyer-intent keywords with thousands of negative keywords to filter non-buyer traffic.
No attribution from lead enquiry to site visit to booking
Most real estate developers in India have no way to connect a Google Ad click to a site visit booking and ultimately a unit sale. Without call tracking, CRM integration and offline conversion imports, the entire marketing spend is managed on gut feel rather than actual buyer journey data.
Our Real Estate Google Ads Approach
Four core pillars designed for how Indian property buyers search, compare and ultimately book a site visit.
Search Campaigns — Project & Location Keywords
Project-specific and locality-specific Search campaigns capturing buyers searching for "2 BHK in [locality]", "[project name] price", "[city] new flats under ₹X". Structured by project, configured with RERA-compliant ad copy and location bid adjustments for each target micro-market.
Performance Max — Multi-Channel Project Reach
Performance Max campaigns use your project assets (images, videos, floor plans) to serve ads across Search, Display, YouTube, Gmail and Maps — reaching buyers across all Google surfaces. Particularly effective for new project launches where building broad awareness quickly matters alongside bottom-funnel Search capture.
Display Remarketing — 21-Day Re-engagement
Indian property buyers research for weeks before booking a site visit. We build Display remarketing audiences from website visitors, segmented by pages visited (project page, price page, floor plan page) and serve targeted reminder ads for up to 21 days post-visit to re-engage warm prospects and move them toward a site visit booking.
Conversion Tracking — Forms, Calls & WhatsApp
End-to-end attribution from Google Ad click to form submission, call extension call, WhatsApp chat initiation and CRM lead entry. We implement Google Tag Manager, Google forwarding numbers and — for Scale clients — offline conversion imports from your CRM so you can measure true cost-per-site-visit and cost-per-booking.
Real Estate Keywords We Target
A sample of high-intent real estate keywords we target in Google Ads campaigns across Indian cities. Full keyword research is custom to your project type, location and target buyer segment.
| Keyword | Search Intent |
|---|---|
| 2 BHK flat in [city] under 60 lakh | High-intent / Buyer + budget |
| new residential project [locality] | High-intent / Active search |
| [project name] price list | High-intent / Brand + intent |
| buy flat in [city] 2025 | High-intent / Buyer |
| RERA approved project [city] | High-intent / Trust signal |
| luxury apartments [locality] | High-intent / Premium segment |
| under construction flats [city] | High-intent / Stage preference |
| ready to move flat [city] | High-intent / Urgency |
| NRI property investment [city] | High-intent / NRI buyer |
| villa plots for sale [city] | High-intent / Land/villa |
| [builder name] projects | Brand / Developer lookup |
| affordable housing project [city] | High-intent / Budget segment |
Pune Residential Developer — 240-Unit Project Launch
Results in 6 Months
A Pune developer launching a 240-unit residential project was dependent entirely on 99Acres and MagicBricks, paying ₹1,600–1,800 per shared lead. Madsun built a dedicated Google Search campaign with 8 locality-specific ad groups, a Performance Max campaign using project renders and a 21-day Display remarketing audience. Within 90 days, the project generated 680 qualified site visit bookings at ₹420 per booking — a 73% reduction from portal lead costs — with all leads exclusive to their sales team. Over 6 months, 187 of 240 units were booked, with ₹2.8 crore in combined Google and Meta ad spend generating ₹94 crore in unit bookings.
0
680
Site visit bookings (90 days)
₹1,600
₹420
Cost per site visit
0
187
Units booked (6 months)
₹2.8Cr
₹94Cr
Ad spend to bookings ROI
Campaign Types We Run for Real Estate
A full-funnel Google Ads mix covering every stage of the Indian property buyer journey — from first search to site visit booking.
Project Search Campaigns
One campaign per project with ad groups segmented by BHK configuration, locality and buyer intent keyword clusters. Maximum Quality Score relevance.
Performance Max (PMax)
Asset-based multi-channel campaigns serving project content across Google Search, Display, YouTube and Maps — ideal for new project launches needing broad reach fast.
NRI Targeting Campaigns
Geo-targeted campaigns for UAE, UK, USA, Canada and Australia with NRI-specific ad copy and landing pages covering FEMA guidelines and virtual tour access.
Display Remarketing
21-day remarketing audiences segmented by project page visited, re-engaging warm prospects with reminder creatives across Google Display Network.
Call-Only Campaigns
Mobile-first call-only ads for bottom-funnel site visit intent queries — driving direct calls to your sales team without requiring a landing page visit.
Competitor Conquest
Campaigns targeting searches for competing developer and project names in your launch geography — capturing buyers actively comparing options.
INR Pricing — Real Estate Google Ads Management
Transparent monthly management fees in INR. Ad spend is additional and paid directly to Google. No lock-in, cancel anytime.
Starter
Brokers, agents and single-project developers starting with owned Google Ads lead generation.
- 1 project Search campaign
- Location radius + locality targeting
- Basic call extension and call tracking
- RERA-compliant ad copy review
- Monthly INR performance report
- Dedicated account manager
- Month-to-month, no lock-in
Growth
Active residential project launches needing consistent site visit volume from Google.
- Everything in Starter, plus:
- Performance Max campaign setup
- Display remarketing audiences
- GTM conversion tracking (calls + forms + WhatsApp)
- Landing page optimisation recommendations
- A/B ad copy testing
- Bi-weekly strategy calls
Scale
Multi-project developers, large launches, NRI campaigns and CRM-integrated attribution.
- Everything in Growth, plus:
- Multi-project campaign management
- NRI targeting (UAE, UK, US, Canada, Australia)
- Competitor conquest campaigns
- CRM offline conversion imports
- Custom live reporting dashboard
- Dedicated 3-specialist account team
- Weekly reporting and strategy calls
All pricing in INR. Google Ads management fee only — ad spend paid directly to Google. No setup fee for Growth and Scale plans.
What Real Estate Clients Say
“We were spending over ₹2 lakh on portals and getting shared, low-quality leads. Madsun switched us to owned Google Ads campaigns. Within 4 months our cost per site visit dropped to ₹380 and the leads were exclusive — only our sales team was calling them.”
Director, Residential Developer — Pune
“The Performance Max campaign for our villa project brought in 340 qualified enquiries in the first 60 days of launch. PMax pulled buyers from Search, YouTube and Google Maps simultaneously — something our previous agency had never even tried.”
Sales Head, Builder — Hyderabad
“Madsun built us a proper NRI Google Ads campaign targeting Indian diaspora in UAE and UK. The NRI-specific landing pages with FEMA information converted at 3x the rate of our general landing page. We closed 3 units in the first 60 days purely from the NRI campaign.”
NRI Real Estate Consultant — Dubai
Google Ads for Real Estate — FAQs
Common questions from Indian real estate developers, builders and brokers.
Get Your Free Real Estate Google Ads Audit
We will audit your existing Google Ads account or build a launch plan from scratch — showing exactly how many exclusive site visit bookings a properly structured campaign can generate for your project at your budget.
India business hours, Monday to Saturday. Audit returned within 48 hours.