Google Ads for Healthcare & Clinics in India
Specialty-level Search campaigns, Display remarketing and full conversion tracking for hospitals, clinics and diagnostic centres across India — managed in INR with complete Google policy compliance.
India business hours — Monday to Saturday.
Why Generic Google Ads Fails Healthcare Providers
Healthcare advertising on Google requires specialty-level precision, strict policy compliance and real conversion tracking. Generalist campaigns burn budget without delivering appointment bookings.
Generic campaigns burning budget on non-patient queries
A generalist agency running "doctor near me" broad-match keywords will spend your budget on informational searches, health forum traffic and competitor brand queries — none of which become appointments. Healthcare requires specialty-level keyword granularity, negative keyword libraries and location bid adjustments to filter for genuine appointment intent.
No call tracking means no idea what is actually converting
Most clinics in India have no conversion tracking beyond a rough sense that "calls went up" during a campaign. Without Google forwarding numbers, GTM-based call tracking and form submission goals, you are spending ₹30,000–1,00,000 a month with zero attribution — and no way to optimise bids or pause underperforming ad groups.
Ad disapprovals and policy violations delaying launches
Healthcare is one of Google's most restricted advertising categories. Ads claiming cures, using before/after imagery, mentioning specific drug names or making unsubstantiated medical claims get disapproved immediately — sometimes triggering account-level flags. Without healthcare-specific Google Ads experience, you lose weeks to policy rejections and appeals.
Our Healthcare Google Ads Approach
Four core pillars designed specifically for how Indian patients search, decide and book healthcare appointments.
Search Campaigns — Specialty & Location Targeting
Hyper-local Search campaigns targeting patients searching for your specialty within a defined radius of your clinic. We structure campaigns by specialty (cardiology, orthopaedics, gynaecology, etc.) with tightly themed ad groups, healthcare-specific negative keywords and location bid adjustments for each clinic branch.
Display Remarketing — Re-engage Website Visitors
The majority of patients who visit your clinic website do not book on the first visit. We build Display remarketing audiences from all website visitors, segmented by page visited (e.g. specific specialty pages), and serve reminder ads across Google Display Network and YouTube — keeping your clinic top of mind during the 7–21 day appointment decision cycle.
Conversion Tracking Setup — Calls, Forms & WhatsApp
We implement end-to-end conversion tracking covering Google Ads call extensions with forwarding numbers, website form submission goals, WhatsApp click-to-chat events and appointment booking widget completions — all via Google Tag Manager so every rupee spent is attributed to an outcome.
Healthcare-Specific Google Ads Compliance
All ad copy, landing pages and extensions are reviewed against Google's Healthcare and Medicines policy and Indian Medical Council advertising guidelines before launch. We manage ad approvals, handle disappeals and maintain a pre-vetted creative library so campaigns go live without delays.
Healthcare Keywords We Target
A sample of the high-intent healthcare and clinic keywords we target in Google Ads campaigns across Indian cities. Full keyword research is custom to your specialty, location and competitive set.
| Keyword | Search Intent |
|---|---|
| best cardiologist in [city] | High-intent / Specialist lookup |
| orthopaedic doctor near me | High-intent / Local |
| IVF clinic [city] cost | High-intent / Procedure + price |
| multispecialty hospital [locality] | High-intent / Local facility |
| diabetologist appointment [city] | High-intent / Booking |
| full body checkup [city] price | High-intent / Diagnostic |
| physiotherapy clinic near me | High-intent / Urgent need |
| cosmetic dentist [city] | High-intent / Elective procedure |
| hair transplant clinic [city] | High-intent / Elective procedure |
| bariatric surgery hospital india | High-intent / Procedure research |
| [clinic name] reviews | Brand / Reputation |
| eye specialist [locality] | High-intent / Local specialist |
Multi-Specialty Hospital, Mumbai — Google Ads Restructure
Results in 90 Days
A 120-bed multi-specialty hospital in Mumbai was spending ₹95,000 per month on Google Ads through a generalist agency with zero call tracking and a single broad-match campaign for all 14 specialties. Madsun rebuilt the account with individual specialty campaigns, implemented Google forwarding number call tracking across 6 call extensions, added 2,200 negative keywords and restructured bidding to Target CPA per specialty. Within 90 days, monthly appointment call volume rose from 180 to 490 calls, cost per appointment call dropped from ₹528 to ₹194, and the monthly ad spend was reduced to ₹75,000 — achieving 3.2x the appointment volume at 22% lower spend.
180
490
Appointment calls/mo
₹528
₹194
Cost per call
₹95k
₹75k
Monthly ad spend
12
2,200+
Negative keywords
Campaign Types We Run for Healthcare
A full-funnel Google Ads mix designed for how Indian patients move from symptom search to appointment booking.
Specialty Search
One campaign per clinical specialty with tightly themed ad groups and exact/phrase-match specialty + city keywords. Maximum Quality Score relevance.
Location Radius Campaigns
Campaigns targeting 3–10 km radius around each clinic branch with location-specific ad copy and call extensions per branch.
Competitor Conquest (Optional)
Campaigns targeting searches for competing clinic names in your geography — capturing patients considering alternatives.
Display Remarketing
Audience-based display campaigns re-engaging website visitors and segmented by specialty page visited during the previous 21 days.
Call-Only Campaigns
Mobile-first call-only ad format for appointment-intent queries — drives direct calls from the SERP without requiring a landing page click.
YouTube Pre-Roll (Scale)
Dr. authority and patient testimonial videos served to in-market health audiences on YouTube — awareness and trust-building for multi-specialty hospitals.
INR Pricing — Healthcare Google Ads Management
Transparent monthly management fees in INR. Ad spend is additional and paid directly to Google. No lock-in, cancel anytime.
Starter
Single-specialty clinics and solo practitioners getting started with Google Ads.
- 1–2 specialty Search campaigns
- Location radius targeting setup
- Basic call extension and call tracking
- Healthcare policy compliance review
- Monthly INR performance report
- Dedicated account manager
- Month-to-month, no lock-in
Growth
Multi-specialty clinics and diagnostic centres seeking consistent appointment volume.
- Everything in Starter, plus:
- Up to 5 specialty campaigns
- Display remarketing audiences
- GTM conversion tracking (calls + forms + WhatsApp)
- A/B ad copy testing
- Landing page optimisation recommendations
- Bi-weekly strategy calls
Scale
Multi-branch hospitals and large diagnostic chains running 10+ campaigns.
- Everything in Growth, plus:
- Unlimited specialty campaigns
- YouTube pre-roll for brand authority
- Call-only mobile campaigns
- Competitor conquest campaigns
- Custom reporting dashboard
- Dedicated 3-specialist account team
- Weekly reporting and live dashboards
All pricing in INR. Google Ads management fee only — ad spend paid directly to Google. No setup fee for Growth and Scale plans.
What Healthcare Clients Say
“Before Madsun, our Google Ads were running on broad match with zero call tracking. We had no idea what was working. They restructured everything by specialty, set up call forwarding and within 6 weeks our cost per appointment call dropped from ₹680 to ₹190.”
Director, Multi-Specialty Hospital — Mumbai
“IVF advertising on Google is extremely restricted and we kept getting disapprovals. Madsun's team knows the policy inside out — every ad went live without a single rejection. Our consultation bookings doubled in the first quarter.”
Practice Manager, IVF Clinic — Bengaluru
“We were spending ₹1.2 lakh a month on Google Ads with no attribution. Madsun implemented GTM tracking across all 7 branches, gave us branch-level cost-per-booking reports and cut our wasted spend by 40% in 3 months.”
Marketing Head, Diagnostic Chain — Delhi NCR
Google Ads for Healthcare — FAQs
Common questions from Indian hospitals, clinics and diagnostic centres.
Get Your Free Healthcare Google Ads Audit
We will review your current Google Ads account (or build a plan from scratch), identify wasted spend and show you exactly how many appointment calls a properly structured campaign can deliver — at no cost.
India business hours, Monday to Saturday. Audit returned within 48 hours.