Google Ads for Ecommerce in India
Google Shopping, Performance Max and dynamic remarketing for Indian ecommerce brands and D2C businesses — with margin-tier product segmentation, feed optimisation and accurate ROAS tracking. Average 520% blended ROAS across our client base.
India business hours — Monday to Saturday.
Why Generic Google Ads Fails Indian Ecommerce Brands
Ecommerce Google Ads requires product feed engineering, margin-aware bidding and accurate purchase conversion tracking. Most agencies get none of these right.
Shopping and PMax campaigns spending on wrong products with no ROAS guardrails
Performance Max campaigns on autopilot will distribute budget across your entire catalogue indiscriminately — spending heavily on low-margin or out-of-stock products while underserving your best-selling, high-ROAS SKUs. Without product-group-level bidding and feed segmentation by margin tier, automated campaigns optimise for clicks rather than profit.
Poor product feed quality killing Shopping ad visibility and CTR
Google Shopping rankings are determined largely by feed quality — product title keyword relevance, image quality, attribute completeness and price accuracy. Indian ecommerce brands commonly have product titles like "SKU-12345 Blue M" instead of "Men's Slim Fit Denim Jeans Blue Medium". A poorly structured feed results in irrelevant ad placements, low CTR and high CPC regardless of bid levels.
No purchase conversion tracking means ROAS figures are fictional
Google Ads will report "conversions" even with broken tracking — counting micro-events like button clicks as conversions and reporting ROAS that has no relationship to actual revenue. Without proper Google Ads purchase conversion events with dynamic revenue values on the order confirmation page, every ROAS number in the account is unreliable.
Our Ecommerce Google Ads Approach
Four core pillars designed for how Indian online shoppers discover, compare and purchase — from Shopping carousels to cart abandonment recovery.
Google Shopping Campaigns — Product-Level ROAS Control
Standard Shopping campaigns with product group segmentation by category, brand and price tier — so high-margin products receive proportionally more budget. Manual CPC or Target ROAS bidding with product-level performance monitoring and automatic suppression of zero-ROAS SKUs.
Performance Max — Multi-Channel Catalogue Reach
PMax campaigns using your product feed and brand assets to reach buyers across Search, Shopping, Display, YouTube and Gmail simultaneously. We structure PMax with asset group segmentation by product category and audience signals to give the AI the best possible starting data — avoiding the "black box" PMax problem most agencies create.
Display Remarketing — Cart Abandonment & Browse Recovery
Dynamic Display remarketing showing the exact products a visitor browsed or added to cart — using Google's dynamic remarketing feature with your product feed. Cart abandonment audiences, product page viewer audiences and checkout initiator audiences are all segmented separately with appropriate bid adjustments.
Purchase Conversion Tracking & ROAS Attribution
Full ecommerce conversion tracking implementation with purchase events, dynamic revenue values and transaction IDs — via Google Tag Manager on Shopify, WooCommerce, Magento or custom platforms. GA4 ecommerce events configured in parallel. Monthly ROAS reports by campaign, category and product group.
Ecommerce Keywords We Target
A sample of the purchase-intent keyword patterns we target in Google Search and Shopping campaigns for Indian ecommerce brands. Shopping campaigns are primarily feed-driven rather than keyword-driven.
| Keyword Pattern | Search Intent |
|---|---|
| buy [product name] online india | High-intent / Purchase |
| [product category] price india | High-intent / Price comparison |
| [brand name] [product] india | High-intent / Brand purchase |
| best [product category] under ₹X india | High-intent / Budget purchase |
| [product] free delivery india | High-intent / Convenience |
| [product] COD india | High-intent / Payment preference |
| [product] online [city] | High-intent / Local delivery |
| discount [product category] india | High-intent / Price-sensitive |
| [competitor brand] alternative india | High-intent / Comparison |
| [product] sale india 2025 | High-intent / Seasonal |
| original [product] vs fake india | High-intent / Trust-seeking |
| bulk [product] order india | High-intent / B2B / Volume |
D2C Fashion Brand, Surat — Shopping & PMax Restructure
Results in 4 Months
A D2C ethnic fashion brand from Surat was spending ₹80,000 per month across a PMax campaign and a single Shopping campaign with no product group structure, broken conversion tracking and reported ROAS of 280% that did not match Shopify revenue. Madsun fixed the purchase conversion tracking first (discovering the actual ROAS was 180%), restructured the Shopping account with margin-tier product groups (high-margin kurti sets separated from low-margin basics), set up dynamic cart abandonment remarketing, and relaunched PMax with category-level asset groups. Over 4 months, blended ROAS improved from 180% to 540%, monthly revenue from Google Ads increased from ₹1.44 lakh to ₹5.8 lakh, and cart abandonment remarketing ran at a consistent 920% ROAS throughout.
180%
540%
Blended ROAS
₹1.44L
₹5.8L
Monthly Google revenue
N/A
920%
Cart abandonment ROAS
₹80k
₹1.08L
Monthly ad spend
Campaign Types We Run for Ecommerce
A full-funnel Google Ads structure covering discovery, consideration, purchase and cart recovery for Indian online shoppers.
Standard Shopping
Product-group-level bidding with margin-tier segmentation — high-margin products get more budget, low-margin SKUs are capped or suppressed. Full transparency into product-level ROAS.
Performance Max (PMax)
Multi-channel catalogue campaigns with asset group segmentation by product category and audience signals — structured to give Google's AI the best possible direction rather than fully unconstrained spend.
Brand Search Campaigns
Branded keyword Search campaigns protecting your brand from competitor conquest and capturing high-intent branded searches at low CPC.
Dynamic Search Ads (DSA)
Automatically generated Search ads matching your product pages to long-tail search queries — capturing long-tail purchase intent that manually managed keyword campaigns miss.
Cart Abandonment Remarketing
Dynamic Display ads showing the exact products from abandoned carts — the single highest-ROAS campaign type for most Indian ecommerce brands, consistently delivering 800%+ ROAS.
YouTube Shopping Ads
TrueView for Shopping campaigns showing product cards alongside YouTube video ads — effective for fashion, home decor and lifestyle categories where visual presentation drives purchase decisions.
INR Pricing — Ecommerce Google Ads Management
Transparent monthly management fees in INR. Ad spend is additional and paid directly to Google. No lock-in, cancel anytime.
Starter
Early-stage ecommerce brands and D2C startups getting first Google Shopping campaigns live.
- Google Shopping campaign setup
- Product feed audit and basic optimisation
- Purchase conversion tracking setup
- Monthly ROAS report by campaign
- Dedicated account manager
- Month-to-month, no lock-in
Growth
Growing Indian ecommerce brands targeting consistent ROAS improvement across Shopping and PMax.
- Everything in Starter, plus:
- Performance Max campaign setup
- Dynamic Display remarketing (cart abandonment)
- Product feed advanced optimisation
- Margin-tier product group segmentation
- GA4 ecommerce tracking setup
- Bi-weekly strategy calls
Scale
Scaling Indian ecommerce brands running 10,000+ SKUs and multi-channel Google Ads.
- Everything in Growth, plus:
- Brand Search and competitor conquest campaigns
- YouTube Shopping ads
- DSA campaigns for long-tail coverage
- DataFeed tool integration for large catalogues
- Custom ROAS dashboard by category
- Dedicated 3-specialist account team
- Weekly reporting and live dashboards
All pricing in INR. Google Ads management fee only — ad spend paid directly to Google. No setup fee for Growth and Scale plans.
What Ecommerce Clients Say
“Our PMax campaign was spending ₹80,000 a month and reporting 280% ROAS — but the numbers never matched our Shopify revenue. Madsun fixed the conversion tracking, restructured PMax by category and we discovered our actual ROAS was 180%. They rebuilt everything and got us to genuine 520% ROAS in 4 months.”
Founder, D2C Fashion Brand — Surat
“The product feed optimisation alone was transformative. We went from Shopping ads showing generic titles to keyword-rich titles, and our Shopping CTR went from 0.8% to 2.4% without any bid changes. That single change more than doubled our Shopping revenue before Madsun even touched the campaigns.”
Marketing Manager, Home Decor Ecommerce — Mumbai
“Cart abandonment dynamic remarketing is the highest-ROAS thing we run. Madsun set it up in week one — it runs at 900%+ ROAS consistently and costs us almost nothing to operate. The scale campaigns they built on top of that foundation have been excellent too.”
CEO, Electronics D2C — Delhi
Google Ads for Ecommerce — FAQs
Common questions from Indian ecommerce brands and D2C businesses.
Get Your Free Ecommerce Google Ads Audit
We will audit your Shopping campaigns, conversion tracking and product feed — identifying exactly where ROAS is leaking and what a restructured account can realistically achieve at your current ad spend.
India business hours, Monday to Saturday. Audit returned within 48 hours.