Our Technology Partners.
Madsun Media works with industry-leading platforms across search, social, ecommerce, CMS and analytics. Certified expertise across the marketing technology stack means better results, faster — not just a logo wall.
Platform Expertise by Category
Five categories. Fifteen platforms. All used in active client campaigns — not just listed on a credentials page.
Search
The foundation of every performance campaign — paid search, organic visibility and data infrastructure from the world's dominant search ecosystem.
Google Ads
Certified Google Ads management across Search, Display, Shopping, YouTube and Performance Max campaigns — AUD-budgeted and geo-targeted for Australian audiences.
Google Analytics 4
GA4 implementation, event tracking, custom dimensions and attribution modelling so every campaign decision is backed by clean, accurate data.
Google Search Console
Technical SEO monitoring, index coverage analysis and Core Web Vitals tracking via Search Console integrated into every SEO engagement.
Social
Paid social and organic content on the platforms where Australian and global audiences actually spend their time.
Meta Business Suite
Facebook and Instagram campaign management — audience creation, creative testing, pixel implementation and ROAS-focused optimisation for Australian audiences.
LinkedIn Campaign Manager
B2B lead generation and brand awareness campaigns targeted by job title, industry and company size for Australian and global professional audiences.
TikTok Ads Manager
Short-form video advertising for brands targeting younger Australian audiences — creative strategy, in-feed ads, TopView and Spark Ads.
Ecommerce
The commerce platforms and retention tools that power Australian D2C brands and online retailers.
Shopify
Shopify store builds, theme customisation, app integration, AU payment gateway setup and conversion rate optimisation for Australian D2C brands.
WooCommerce
WooCommerce development on WordPress — custom product pages, AUD pricing configuration, AU shipping integrations and performance optimisation.
Klaviyo
Email and SMS marketing automation for ecommerce — flow builds, list segmentation, campaign creation and revenue attribution reporting.
CMS
The content management and site-building platforms we use to deliver fast, flexible, maintainable websites for every type of client.
WordPress
Custom WordPress builds and performance-optimised theme development — the most widely used CMS in Australia, handled by developers who know it inside out.
Webflow
Design-driven Webflow builds for brands that need pixel-perfect visual control with a manageable editor experience for non-technical marketing teams.
Sanity
Headless CMS integration with Next.js for brands that need structured content, multi-channel publishing and scalable editorial workflows.
Analytics
The measurement and user behaviour tools that tell us what is working, what is not, and exactly where to focus optimisation effort next.
GA4
Full GA4 implementation, migration from Universal Analytics, custom event tracking, Looker Studio dashboards and cross-channel attribution reporting.
Hotjar
Heatmaps, session recordings and user feedback surveys to identify UX friction points and prioritise conversion rate optimisation changes.
PostHog
Product analytics and feature flagging for SaaS and web app clients — funnel analysis, retention tracking and A/B testing infrastructure.
Why Certified Expertise Matters
Platform certifications and genuine hands-on experience are not the same thing. We have both — and the client results to prove it.
Certified, Not Self-Declared
Platform certifications are not badges we display for decoration. They represent access to beta features, direct platform support, and training that directly improves campaign results for our clients.
Native Integration, Not Bolt-Ons
We build technology stacks around the tools your business actually needs — not around what we are most comfortable billing for. Every platform we recommend has been implemented, tested and optimised across real client campaigns.
Data That Flows Correctly
The most expensive agency mistake is making decisions on bad data. Our analytics and tracking implementations are built to give every client clean, accurate, end-to-end measurement — from first click to closed revenue.
Ready to Put These Platforms to Work?
The best technology stack in the world means nothing without the strategy and execution to back it up. Talk to our team about what the right combination looks like for your business.