Tourism Digital Marketing for Indian Properties
Google Hotel Ads, Meta travel intent campaigns, destination SEO and direct booking optimisation — for Indian hotels, resorts, heritage properties and tour operators. INR pricing. Dedicated manager. No lock-in.
India business hours (IST) — Monday to Saturday.
Four Problems Cutting Into Indian Hospitality Margins
We have worked through every version of these conversations with hotel owners, resort managers and tour operators across Rajasthan, Kerala, Himachal, Karnataka and beyond. If two or more of these sound familiar, we should talk.
MakeMyTrip, Goibibo and OYO commissions eating into every booking
Aggregator platforms take 15-25% on every room night while you have zero ownership of the guest relationship. You cannot remarket, build loyalty, or even know which city your guests come from — because the platform owns the data.
Peak season fills up but monsoon and off-season are dead
Summer holidays, Diwali and December school breaks are fully booked — but June, July and low-season months sit empty. No shoulder-season strategy, no campaigns targeting guests with flexible travel plans.
TripAdvisor and Google reviews being neglected
Your property has had dozens of happy guests in the last six months and not a single new review. Meanwhile a competitor with inferior facilities has a 4.7-star rating because they have a review process in place.
Tour and travel agencies invisible on Google despite local expertise
You have been running tours in Rajasthan for 15 years but your Google Business Profile is incomplete, your website is not optimised for search, and travellers planning their trip never find you — they book through an aggregator instead.
Why Indian Hospitality Businesses Choose Us
We have served 30+ Indian accommodation and tourism businesses — from heritage havelis in Rajasthan to eco-resorts in Kerala and adventure operators in Himachal Pradesh. Here is the playbook we bring to every engagement.
Drive Direct Bookings — Cut OTA Dependency
We rebuild your distribution strategy around channels you own: your direct booking engine, Google Hotel Ads, email to past guests, and organic search from travel-planning queries. Every direct booking is a full-margin room night not shared with MakeMyTrip or OYO.
Google Hotel Ads & Search for Indian Properties
Google Hotel Ads surface your direct rates next to OTA prices in search results — giving travellers the option to book direct at a competitive rate. We integrate your channel manager, manage bidding, and optimise weekly to maximise direct booking volume.
Social Creative for Indian Travel Intent
Meta campaigns targeting Indian domestic travel audiences, Instagram destination reels for heritage and boutique properties, and YouTube pre-roll for long-weekend and holiday planning moments. Content that converts inspiration into a direct booking.
Review Management Across TripAdvisor & Google
Daily monitoring of TripAdvisor, Google and booking platform reviews, professional responses in your property voice, and a post-stay review request programme via WhatsApp and email that consistently grows your rating.
The Numbers from Our Indian Hospitality Portfolio
Aggregated results across our active Indian hotel and tourism engagements as of Q2 2026.
0+
IN Hospitality Clients
₹0K+
OTA Commission Saved
0%
Avg Direct Enquiry Lift
0.0★
Avg Client TripAdvisor Rating
Six Services Built for Indian Tourism
Every service below is purpose-built for Indian accommodation and tourism businesses — not generic digital marketing repackaged. Pick what you need, or take the full Tourism Scale suite.
Google Hotels & Search Ads
Google Hotel Ads integration with your channel manager, Search campaigns for destination + accommodation type keywords, Display remarketing to past visitors, and YouTube pre-roll targeting travel-intent audiences in domestic feeder markets like Delhi, Mumbai and Bangalore.
Meta Ads (Travel Intent Targeting)
Facebook and Instagram campaigns targeting Indian domestic travellers — lookalike audiences of past direct bookers, retargeting of website visitors who viewed rooms but did not book, and seasonal campaigns for long weekends and holiday periods.
SEO for Travel Queries
Destination + accommodation keyword strategy for Indian search behaviour — "heritage hotel Jaipur", "houseboat Kerala backwaters", "budget resort Coorg". Content that attracts travellers in the planning phase before they reach MakeMyTrip.
Direct Booking Website Optimisation
Channel manager integration, urgency triggers, best-rate guarantee messaging, and a conversion-optimised booking flow optimised for Indian mobile users — because over 75% of Indian travel searches happen on mobile.
Review Management
Daily monitoring of TripAdvisor, Google and MakeMyTrip reviews, professional response writing within 24 hours, a post-stay WhatsApp review request programme, and monthly rating trajectory reporting across all platforms.
Email & WhatsApp Marketing
Past guest win-back campaigns, seasonal promotions for off-peak periods, anniversary and festive triggers, and WhatsApp broadcast sequences for Indian guests — all designed to fill the gaps in your occupancy calendar with guests who already know your property.
Tourism Businesses We Work With
Small guesthouses through to multi-property hotel groups — from backwater houseboats in Kerala to heritage havelis in Rajasthan and trekking operators in Himachal.
Rajasthan Heritage Hotel — Reduced MakeMyTrip Dependency
A 20-room heritage haveli in Jaipur, family-operated for three generations, 75% dependent on MakeMyTrip and Goibibo, with no direct booking strategy in place.
Challenge
75% of bookings through MakeMyTrip and Goibibo at 18-22% commission. Direct booking website was slow, non-mobile-optimised and had no payment gateway integration. TripAdvisor rating at 3.9 stars with no review response process. Off-season months (June-August) consistently below 25% occupancy.
Solution
Google Hotel Ads integration. Direct booking website rebuild with Razorpay integration, best-rate guarantee and urgency triggers. Meta campaigns targeting Delhi and Mumbai travellers for shoulder season. Full TripAdvisor and Google review management with WhatsApp post-stay review requests. Past guest email win-back sequence.
Results (12 months)
MakeMyTrip dependency fell from 75% to 40%, direct booking revenue rose sharply, and TripAdvisor rating climbed to 4.7 stars — turning commission spend into marketing investment with measurable ROI. Full numbers below.
75% → 40%
MakeMyTrip booking share
₹280K
OTA commission saved annually
+180%
Direct website enquiries
4.7★
TripAdvisor rating (was 3.9)
Transparent INR Pricing
Three monthly retainers built for Indian accommodation and tourism budgets. All INR, GST invoicing, no lock-in contracts beyond the first 90-day commitment.
Hospitality Starter
For guesthouses, B&Bs & small operators
₹32,000/ month
- Google Hotel Ads setup + monthly optimisation
- Google Business Profile build + weekly updates
- Monthly review velocity programme
- Local SEO basics (citations + on-page)
- Monthly performance report
Property Growth
Most popular for hotels, resorts & heritage properties
₹62,000/ month
- Everything in Hospitality Starter
- Google Ads Search + Display campaigns
- Meta Ads travel intent campaigns
- Direct booking website optimisation
- Fortnightly strategy calls
Tourism Scale
Multi-property & tourism groups
₹1,10,000/ month
- Everything in Property Growth
- Full review management + 24-hour response SLA
- Email + WhatsApp lifecycle campaigns
- YouTube pre-roll for travel intent audiences
- SEO content programme (destination pages)
- Dedicated senior account manager
Ad spend (Google Hotel Ads, Meta) is separate from the management fee and paid directly by you to the platform. Multi-property and group pricing available on request. GST extra.
What Indian Hospitality Operators Say
Heritage hotel owners, tour operators and eco-resort managers across Rajasthan, Himachal Pradesh and Karnataka.
“We were sending 75% of bookings through MakeMyTrip and paying 20% commission on every room. Madsun set up Google Hotel Ads, rebuilt our direct booking page with a best-rate guarantee, and launched Meta campaigns targeting Delhi and Mumbai travellers. In 12 months we reduced MakeMyTrip dependency to 40% and saved over ₹280,000 in commission. The marketing cost us a fraction of what we were giving to the aggregator.”
Heritage Hotel Owner
Jaipur, Rajasthan
“We had 18 years of experience running Himalayan treks but ranked nowhere on Google for the searches that matter. Madsun rebuilt our website, launched a content SEO programme for trekking keywords, and set up Google Ads. Within 90 days we were getting 3-4 serious enquiries a week from our own channels — not through aggregator platforms that take 25% and send us price-shopping customers.”
Tour Operator
Manali, Himachal Pradesh
“Monsoon season was completely empty. Madsun built a monsoon campaign targeting young professionals from Bangalore and Hyderabad looking for a rain-season escape — with a direct booking discount as the hook. We filled 65% of monsoon inventory in the first campaign cycle. Now monsoon is actually our second-best season after December.”
Eco-Resort Manager
Coorg, Karnataka
Indian Tourism Marketing FAQs
The six questions we get asked on every Indian hospitality discovery call.
Related Services
Dig deeper into the specific services that power our Indian tourism work.
Related Industries
We serve a range of Indian industries beyond hospitality — see what we do for your sector.
Ready to Fill Rooms Without Paying MakeMyTrip Commission?
Book a free 30-minute tourism strategy call. We will audit your current OTA dependency, Google Hotel Ads setup and review profile live on the call — and send a detailed INR proposal within 24 hours.
INR pricing. GST invoicing. No lock-in contracts. IST business hours.