Google Ads, Local SEO and WhatsApp lead integration built for car dealerships, mechanics, two-wheeler dealers and every other Indian auto business ready to own their digital channels. INR pricing, dedicated account managers, IST business hours.
Indian business hours (IST) — Monday to Saturday.
The Four Things Holding Back Indian Automotive Marketing
We have onboarded enough Indian car dealers, mechanics and two-wheeler showrooms to see the same four problems on repeat. If even one of these sounds like your business, you are leaving enquiries on the table every day.
CarDekho and CarWale commissions eating into your margins
You are paying listing fees and per-lead commissions to aggregators who show your customers competitors at the same time. Every sale closed through these platforms is a margin you could have kept by owning the channel.
OEM mandated digital spend with poor ROI
Maruti, Hyundai, Tata and other OEMs require dealers to run their co-op digital programs — but the generic brand campaigns they prescribe rarely generate local enquiries for your specific showroom. You spend the budget, see no attribution, and have no control.
Low trust in online used car purchases blocking digital growth
Indian buyers are increasingly researching online but converting offline — and a weak web presence, missing reviews, or poor photos kill the enquiry before they walk in. Building digital trust signals is now as important as the showroom itself.
No clear digital strategy beyond paid classifieds
Most auto businesses in India rely entirely on CarDekho, CarWale, and walk-in traffic. Without a Google presence, optimised GBP, or local SEO, you are invisible to the growing share of buyers who start their search on Google Maps.
Why Indian Auto Businesses Choose Madsun Media
We do not run generic brand campaigns. We build owned channels — Local SEO, Google Ads, WhatsApp lead integration and review management — that put your showroom or workshop in front of buyers who are ready to act right now.
OEM-Compliant Campaign Structures
We build Google Ads campaigns that satisfy OEM co-op compliance requirements while still driving local enquiries to your specific showroom — so you get credit for brand spend without sacrificing performance.
Local SEO + Google Maps Dominance
City and locality-level landing pages, fully optimised Google Business Profile and Maps pack visibility — so when someone searches "Maruti dealer [city]" or "used car near me" your showroom is the first result they see.
Trust-Building for Used Car & EV Buyers
Review generation, verified photo galleries, transparent pricing pages and inspection certificate landing pages — all the digital trust signals that turn online researchers into showroom walk-ins and booked test drives.
Review Generation + Reputation Management
Automated post-purchase review requests on Google, Just Dial and CarDekho, plus professional responses to every review. A 4.5+ star rating is now table stakes for any automotive business across India.
0+
IN Auto Businesses
0%
Avg Test Drive Booking Lift
₹0
Avg CPL on Google Ads
0.0★
Client Rating
Services Built for Indian Automotive Businesses
Six core services that work together to fill your showroom with test drives and your workshop with bookings — every one priced in INR, reported in IST, and built around the way Indian car buyers and vehicle owners actually search and enquire.
Google Ads — Model-Specific Campaigns
Search campaigns built around specific makes, models and cities — "Maruti Swift dealer Pune", "Hyundai Creta showroom Bangalore" — with location targeting and inventory-aware ad copy that converts high-intent buyers.
Local SEO + Google Business Profile
City and locality-level organic rankings, fully optimised GBP with services, photos and weekly posts, citation cleanup across Indian directories and ongoing Maps optimisation for "near me" searches.
Social Media — Facebook + Instagram Inventory
Facebook vehicle inventory ad campaigns, Instagram vehicle showcase reels and targeted paid social reaching in-market buyers across Indian metros and Tier 2 cities.
Review Generation — Google + Just Dial
Automated post-sale and post-service review requests via WhatsApp and SMS, professional response templates and monitoring across Google, Just Dial and CarDekho to protect and grow your star rating.
Website & Online Booking for Service Centres
Fast, mobile-first automotive websites with online service booking, city landing pages, workshop gallery, trust signals and schema markup — built to convert browsers into booked appointments.
WhatsApp Lead Integration
WhatsApp Business API integration on your website, Google Ads and GBP — so every enquiry lands directly in your sales team's WhatsApp, dramatically improving response time and conversion rates.
Automotive Businesses We Work With Across India
Different automotive niches, same outcome — own the local search, own the Maps pack, own the enquiry. We have run campaigns for every type of auto business below.
Pune Maruti Dealership — Multi-Model Showroom
How a Pune Maruti Suzuki authorised dealer launched targeted Google Ads and Local SEO to drive a 190% increase in test drive bookings and achieve ₹850 CPL — well below the OEM co-op benchmark.
The Challenge
A Pune authorised Maruti dealer was running the OEM co-op brand campaigns but generating almost no local test drive enquiries directly attributable to their showroom. CarDekho listing costs were rising, lead quality was inconsistent, and the dealership had no Google Business Profile strategy, no city-specific landing pages, and no way to capture the growing volume of buyers searching for specific Maruti models in their locality. Test drive bookings were declining quarter-on-quarter.
Our Solution
We built model-specific Google Search campaigns targeting Pune locality searches for Swift, Ertiga, Baleno and Brezza — entirely separate from the OEM brand campaigns. Alongside this we rebuilt the GBP with full photo sets, model-specific services, offers and weekly posts, and launched locality-level landing pages for Kothrud, Baner, Wakad and Hadapsar. WhatsApp Business API integration was added to capture mobile enquiries directly into the sales team's WhatsApp within seconds of a click.
Results
190%
Increase in test drive bookings
₹850
CPL on Google Ads
4.8★
Google rating (up from 3.9)
65%
Enquiries from owned channels
Case study composite based on real Madsun Media automotive engagements. Client name anonymised for privacy. Results vary by inventory mix, city competition, ad spend and existing brand strength.
Automotive Pricing — All in INR
Transparent monthly retainers in Indian rupees. No lock-in contracts, no surprise add-ons. Ad spend is invoiced separately and paid directly to Google.
Automotive Starter
For mechanics, tyre shops and small dealerships wanting to own their local search.
- Local SEO foundation
- Google Business Profile optimisation
- Citation cleanup across Indian directories
- City-level landing pages
- Monthly reporting
- Dedicated account manager
- No lock-in contract
Automotive Growth
For dealerships and busy workshops ready to generate leads from owned channels.
- Everything in Starter
- Google Ads management (model-specific campaigns)
- WhatsApp lead integration
- Call tracking + recording
- Conversion-optimised landing pages
- Bi-weekly strategy calls (IST)
- Review request automation
Automotive Scale
For multi-location dealership groups and high-volume service centres.
- Everything in Growth
- Facebook and Instagram inventory campaigns
- Multi-location Google Business Profiles
- OEM co-op campaign compliance management
- Dedicated weekly reporting calls
- Custom live inventory-linked ad feeds
- Senior strategist on every call
All prices in INR, exclusive of GST. Ad spend (Google Ads) billed separately and paid directly to Google. Month-to-month engagement — cancel any time with 30 days' notice.
Indian Auto Businesses, Real Results
A few words from the dealers, mechanics and EV showrooms we work with across India. Names abbreviated for privacy.
“We were spending heavily on CarDekho listings and barely able to track which enquiries came from where. Madsun set up model-specific Google Ads, built suburb landing pages and sorted our GBP. Within two months we had direct test drive enquiries at a fraction of the cost per lead — and we finally knew exactly where every enquiry came from.”
R.S.
Maruti Dealer Principal, Pune
“My multi-brand service centre had no Google presence — just a JustDial listing. Madsun built us a proper site with online booking, got us ranking in Maps for "car service Andheri", and set up WhatsApp integration. Bookings are up significantly and 60% now come direct through our own channels.”
A.M.
Service Centre Owner, Mumbai
“We launched an EV dealership and needed to build awareness fast in a city where awareness is still low. Madsun built targeted Google campaigns around EV-specific search terms, created landing pages around range anxiety and charging FAQs, and drove qualified test drive bookings within the first month. The ROI has been excellent.”
P.K.
EV Dealership Owner, Bengaluru
Automotive Marketing FAQs
Related Services & Industries
Explore the underlying services we run for automotive businesses, or discover what we do for related industries.
Other Industries We Serve
Our marketing programs are tailored for each industry — explore what we do for businesses like yours.
Ready to Fill Your Showroom and Workshop?
Book a free 30-minute automotive audit in IST hours. We will review your current marketing, Google Business Profile, website and ad accounts, and show you exactly where enquiries are being lost — no pitch, no pressure.
Or email us at hello@madsunmedia.com — IST business hours, Monday to Saturday.