James Mitchell
Head of Performance Marketing Australia
James Mitchell leads performance marketing operations for Madsun Media's Australian client portfolio, bringing over a decade of hands-on experience running Google Ads, Meta Ads, and LinkedIn campaigns for businesses across Sydney, Melbourne, Brisbane, and Perth. With a background in economics and a Graduate Certificate in Digital Marketing from RMIT, James approaches every campaign as a financial problem — how do we acquire the right customer at the lowest sustainable cost? Before joining Madsun Media, James managed paid media for a top-tier Sydney digital agency, overseeing accounts with combined annual ad spend exceeding AUD $8 million across retail, finance, and professional services. His deep knowledge of the Australian market — from EOFY spending patterns to state-specific consumer behaviour — gives Madsun Media clients a distinct advantage when competing for attention in Australian search and social feeds. James writes about paid media strategy, AU market benchmarks, and conversion rate optimisation, drawing on live campaign data to ensure every article is grounded in what actually works for Australian businesses in 2025 and beyond.
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