Paid search management built for google.com.au — AU keyword research, match-type strategy, AU English ad copy, AU Quality Score optimisation, Shopping feed management, and AEST reporting. From AUD $900/mo.
Australian business hours (AEST/AEDT) — Monday to Saturday.
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Lead increase (Sydney plumber)
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Avg. CPC reduction via QS
0.0x
Avg. AU Search ROAS
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Avg. time to launch
Everything in Your AU Paid Search Retainer
Five core deliverables specifically engineered for google.com.au — not generic PPC management.
Paid Search on google.com.au vs Generic Google
Three AU-specific factors that generic PPC management misses — and why they cost you money.
AU CPCs Are High — Waste Is Expensive
With AU CPCs for competitive terms hitting AUD $20–$120, a single wasted click costs real money. Broad match keywords without proper negatives, irrelevant match types, and poorly structured campaigns waste 30–50% of AU budgets. We start every engagement by fixing this.
AEST Dayparting Is Non-Negotiable
Australian search behaviour peaks at different times than US or UK averages. Without AEST-calibrated dayparting, you are paying top-of-auction CPC during periods when AU consumers are not ready to convert — and you are under-bidding during peak AU buying windows.
AU Quality Score = Lower AU CPC
Australian English copy that matches AU queries, AUD pricing on landing pages, fast load times on AU networks, and AU-specific trust signals all improve Quality Score. Every 1-point Quality Score improvement can reduce your effective CPC by 15–20% — at scale, this is significant AUD savings.
From Audit to ROAS in 10 Business Days
A structured onboarding that eliminates wasted AU ad spend from day one.
AU Account Audit
Free audit of your existing Google Ads account — wasted AU spend, match-type issues, Quality Score gaps, and ROAS leaks identified within 48 hours.
AU Keyword Strategy
A complete AU keyword matrix with google.com.au search volumes, estimated CPCs, match types, and prioritised quick-win opportunities for your industry.
Campaign Build & Launch
Full campaign structure, AU English ad copy, conversion tracking setup, and Shopping feed optimisation (if applicable). Live within 7–10 business days.
Weekly Optimise & Report
Weekly bid management, AEST dayparting, negative keyword hygiene, and ad copy testing. Monthly AEST call covering ROAS, CPA, and the next month's AU plan.
Sydney Plumber — 250% Lead Increase
Google Search Ads for a Sydney residential plumbing business — restructured campaigns, AU match types, and AEST dayparting on AUD $3,000/mo ad spend.
The Challenge
Sydney plumber self-managing Google Ads on AUD $3,000/mo. Getting 12 leads per month at AUD $250 CPA. Campaigns on broad match, no negatives, no dayparting, and ad copy written in US English. Competitor impression share was below 25%.
Our AU Approach
- Rebuilt campaigns with exact + phrase match, 140 negatives
- AU English copy with Sydney suburb callouts
- AEST dayparting (peak +30% bids 6am–10am, 4pm–8pm AEST)
- Call tracking + GA4 conversion setup
Results (60 days)
0%
Lead increase
AUD $71
New CPA (was $250)
0 leads
Per month (was 12)
0%
Impression share gain
Management fee: AUD $900/mo — Starter plan.
AU Paid Search Management Pricing
Invoiced in AUD. GST receipts provided. Ad spend paid directly to Google — no markup, no hidden fees. Month-to-month.
Starter Paid Search
Google Search management for AU small businesses. Best for single-service or local businesses.
- AU keyword research (up to 30 keywords)
- Campaign structure & ad copy setup
- Match-type strategy & negatives
- Conversion tracking (calls + forms)
- AEST dayparting bid adjustments
- Weekly bid optimisation
- Monthly AEST reporting call
- AUD invoicing + GST receipts
Growth Paid Search
Google Search + Shopping for growing AU businesses across multiple services or product lines.
- Everything in Starter, plus:
- Google Shopping feed management
- AU keyword research (up to 100 keywords)
- Responsive search ad A/B testing
- Device & location bid adjustments
- Quality Score optimisation programme
- Search term report analysis (weekly)
- Dedicated AU account manager
- Bi-weekly AEST check-in
Scale Paid Search
Enterprise-grade paid search for AU ecommerce or multi-location service businesses.
- Everything in Growth, plus:
- Unlimited AU keyword scope
- Performance Max campaigns (AU)
- Advanced Shopping segmentation
- Offline conversion import (CRM)
- Attribution modelling
- Competitor auction insights reporting
- Senior paid search strategist
- Weekly AEST reporting
All prices in AUD ex-GST. Ad spend paid directly to Google by you — we never hold your budget. GST-compliant invoicing for all Australian clients.
Frequently Asked Questions
Common questions about paid search on google.com.au from Australian businesses.
Pair Paid Search With Other AU Channels
Paid search captures demand. Pair it with Meta Ads for demand generation and SEO for compounding organic results.
Stop Wasting AUD on Poorly Managed Search Ads
Book a free paid search audit. We analyse your Google Ads account, identify wasted spend, and provide a ROAS-focused AU campaign restructure plan within 48 hours.
Or call us on +61 2 8005 6789 — AEST/AEDT business hours.