Childcare Marketing that fills your rooms.
We help long day care centres, early learning centres, kindergartens, OSHC and family day care across Australia lift occupancy — with local SEO, Google Business Profile, book-a-tour funnels, website design and enquiry automation built around one KPI: tours booked.
AUD pricing, AEST account managers, no lock-in contracts. Australian business hours (AEST/AEDT) — Monday to Saturday.
How do childcare centres increase enrolments?
Childcare centres in Australia increase enrolments by ranking locally for parent searches, optimising their Google Business Profile and reviews, and running book-a-tour funnels with fast automated follow-up. Effective childcare marketing turns online research into booked tours, and booked tours — tracked against cost-per-enrolment — into filled rooms and steady occupancy.
150+
Australian Clients
AUD $8M+
Ad Spend Managed
7 Yrs
In The Market
4.9★
Google Rating
Marketing built around occupancy, not impressions
A childcare centre's economics are unlike almost any other local business. One new enrolment is not a single sale — it is often two, three or four years of weekly fees, which makes the lifetime value of a single family enormous. Yet most centres market themselves like a café, boosting the odd post and hoping. When one enrolment can be worth tens of thousands of dollars over its lifetime, the cost-per-enrolment maths is overwhelmingly in your favour — you can afford to market properly, deliberately and measurably. That is why we build everything around the number owners and directors live by: occupancy.
The parent journey is remarkably consistent. Long before a family walks through your door, they have searched Google for care near home or work, scanned the map pack, read your reviews and studied your website for fees, rooms and educators. Most parents tour just two or three centres before choosing — and that shortlist is built almost entirely online. So the only marketing KPI that genuinely matters is tours booked. Every campaign we run — SEO, Google Business Profile, enrolment funnels, social — is wired to one outcome: more of the right families booking a tour, showing up, and enrolling.
None of this replaces the fundamentals. The same local SEO services that win enquiries for any Australian small business still apply — technical health, on-page relevance, citations and authority — we simply point every one of those levers at the childcare parent journey and the tours-booked number that matters to your centre.
Who we help
Six kinds of Australian early learning services, each with a different enquiry pattern — including OSHC providers that often coordinate closely with a school website and enrolment portal on the same site.
Long Day Care
Full-time and part-time long day care centres competing for nursery, toddler and preschool places. Long day care marketing targets the exact searches parents run in your catchment, with occupancy reported room by room rather than as one enquiry number.
Kindergartens & Preschools
Kindergarten and preschool marketing built around funded-hours enquiries and school-readiness positioning — answering the specific questions parents ask when choosing where their child spends the year before school.
OSHC Providers
Outside school hours care marketing timed to term dates and vacation-care spikes, reaching parents at pick-up and drop-off as well as through search, when before- and after-school places are what you need to fill.
Family Day Care
Family day care marketing that builds trust in individual educators as much as a brand — hyperlocal SEO, educator profiles and reviews suited to a smaller, more personal care setting.
Montessori & Specialty Centres
Montessori and specialty-philosophy centres attract parents who research method as much as fees. We build content that explains your approach properly, for families actively comparing philosophies before they tour.
Multi-Centre Groups
Childcare group marketing across multiple services — consistent local SEO and Google Business Profile management per site, with occupancy and cost-per-enrolment reported centre by centre and rolled up group-wide.
What we do for childcare centres
A full enrolment engine — search, reviews, website, funnels and automation — built around the way Australian parents actually choose care.
Local Childcare SEO
We rank your centre for "childcare near me", "early learning [suburb]" and "long day care" searches across your catchment — the exact terms parents type when they start building their tour shortlist, often months before their child's first day.
Google Business Profile & Reviews
The map pack and your parent reviews decide who makes the tour shortlist. We optimise your listing, keep photos and details current, and build a steady flow of genuine parent reviews so your centre stands out at the moment of choice.
Enrolment Lead Generation
Book-a-tour funnels built for busy parents — simple forms, instant confirmation and automated follow-up by SMS and email until the tour actually happens. We track tours booked and cost-per-enrolment, so every dollar is accountable to occupancy.
Childcare Website Design
A centre website that answers what parents are really asking: transparent fees, room-by-room pages, your educators, CCS information and virtual tours. Built to move a researching parent from "looks lovely" to a booked tour in a single visit.
Social Media for Centres
Day-in-the-life content that shows the warmth and quality of your care — learning moments, environments and educators — published with strict child-privacy practice, so families see what makes your centre special without compromising a single child.
Waitlist & Enquiry Automation
Parents enquire at nap time and after bedtime. We set up instant replies to every enquiry, tour reminders that cut no-shows, and waitlist nurturing that keeps families warm until a place opens in the room they need.
How we grow your enrolments
Occupancy & Catchment Audit
We start with your numbers: occupancy by room and age group, where current families come from, and how your centre shows up across Google in your catchment — then map the gap between the enquiries you get and the ones you should be winning.
Tours-Booked Strategy
We build the plan around the KPI that fills rooms: tours booked. Which rooms need families, which suburbs to target, and the right mix of SEO, Google Business Profile, funnels and social to get there at a sensible cost-per-enrolment.
Build & Launch with Tracking
We build the pages, funnels, listings and automations, wire up call and form tracking so every enquiry and booked tour is attributed to its source, then launch — nothing goes live without measurement behind it.
Optimise for Cost-Per-Enrolment
Each month we report on enquiries, tours booked and cost-per-enrolment — not likes or impressions — and refine targeting, content and follow-up so your acquisition cost falls as occupancy climbs.
Why Australian centres choose Madsun Media
Results-Driven Strategy
Every campaign is built around measurable outcomes — qualified leads, revenue growth, and ROI — not vanity metrics. We are accountable to your bottom line.
Australian Business Hours
Your dedicated account manager works AEST/AEDT hours. Meetings, approvals, and turnarounds happen on your schedule, every business day.
Dedicated Account Manager
One senior contact for the full engagement — no call-centre handoffs, no rotating juniors. You always know who is working on your account.
AU-Compliant & Transparent
Australian English copy, AUD invoicing with GST, Privacy Act-compliant practices, and weekly written reports. Full transparency, no surprises.
Why do NQF quality ratings matter for enrolments?
Before they ever book a tour, most Australian parents check a service's rating under the National Quality Framework on the public register published by the Australian Children's Education & Care Quality Authority (ACECQA). A centre rated Meeting or Exceeding across the NQF's quality areas has a genuine trust signal worth leading with — on the website, in Google Business Profile posts and in the content we build around your educators and programs.
For groups managing enrolment across several services, that rating data sits alongside the same tours-booked reporting we build through our enrolment lead generation funnels — so quality performance and marketing performance are read together, centre by centre, instead of guessed at.
Childcare Marketing FAQs
Related services
Related industry
School Website & LMSReady to lift your occupancy?
Childcare marketing from AUD $990/mo — local SEO, Google Business Profile, book-a-tour funnels and enrolment automation built to fill your rooms. AUD invoicing with GST, no lock-in.
Australian business hours (AEST/AEDT) — Monday to Saturday.