Google Ads, Local SEO and project portfolio websites for custom home builders, commercial contractors, renovation firms and every other Australian construction business ready to generate qualified project enquiries — without relying on referrals or lead marketplaces. AUD pricing, AEST account managers.
Australian business hours (AEST/AEDT) — Monday to Saturday.
The Four Things Killing Most AU Builder Marketing
We have onboarded enough Australian builders, renovators and commercial contractors to see the same four problems on repeat. If even one of these sounds like your business, you are leaving significant project revenue on the table.
Word of mouth drying up as housing market slows
Referrals that used to fill your pipeline now taking 6+ months to convert. You are waiting on decisions that never seem to come while your crews sit underutilised between projects.
Low-quality leads from hipages and serviceseeking costing you time and money
Spending hours quoting for tyre-kickers who never proceed. You buy the same lead as five competing builders, spend a full afternoon on a detailed quote, and hear nothing back — yet the platform still charges you.
No way to show your portfolio and quality of work online
Losing to competitors with better websites when clients research you after a referral. Your builds are outstanding but there is no online gallery, no before-and-after showcase, and no way to let the work speak for itself.
Commercial construction invisible to procurement teams searching online
B2B buyers — fitout managers, developers, asset managers — cannot find you when they need a builder for their next project. You rely entirely on relationships that take years to build and can evaporate overnight.
Why Australian Builders Choose Madsun Media
We do not run generic brand campaigns. We build owned channels — Local SEO, project portfolio websites, high-intent Google Ads and LinkedIn for commercial — that put qualified project enquiries in your inbox month after month.
Local SEO + Project Type Pages
We build suburb-level and project-type landing pages — "custom home builders Penrith", "commercial fitout Sydney CBD" — so you rank for exactly the searches your ideal clients are already running. No marketplace fees, no shared leads.
Project Portfolio Website
A fast, mobile-first website with before-and-after galleries, virtual tour embeds, project case studies, and trust signals. Built to convert a referred lead who Googles you, not just to win a design award.
High-Intent Google Ads
We target buyer-ready keywords — "custom home builders sydney", "commercial fitout contractors melbourne" — with tightly matched ad groups and conversion-optimised landing pages. No broad-match waste, no vague brand awareness.
LinkedIn Ads for Commercial Builds
We run LinkedIn campaigns targeting procurement officers, property developers and asset managers by company size, title and industry — the decision-makers who approve commercial project budgets and rarely see Google Ads.
0+
AU Construction Firms
AUD $0.0M+
New Contracted Work (Case Study)
0%
Avg Enquiry Lift
AUD $0
Cost Per Qualified Lead
Services Built for Australian Construction Businesses
Six core services that work together to fill your project pipeline with qualified residential and commercial enquiries — every one priced in AUD, reported in AEST, and built around how Australian property buyers and procurement teams actually search for a builder.
Local SEO (Suburb + Project Type Pages)
Suburb-by-suburb and project-type organic rankings — "home extensions Parramatta", "commercial builders Docklands" — with fully optimised Google Business Profile and AU directory citations.
Google Ads — High-Intent Search
AUD-budgeted Search campaigns built around buyer-ready queries like "custom home builders sydney" and "commercial fitout contractors". Tight keyword match, negative list management, conversion-optimised landing pages.
Project Portfolio Website
Mobile-first builder websites with before-and-after galleries, virtual tour embeds, project case studies, quote forms and review embeds. Designed to convert a curious referred lead into a booked consultation.
Google Business Profile Optimisation
Full GBP setup and ongoing optimisation — weekly posts, photo uploads of completed projects, Q&A management, category and service area optimisation, and review response templates.
LinkedIn Ads for Commercial Construction
Sponsored content and InMail campaigns targeting procurement decision-makers, property developers and asset managers by job title, industry and company size across Australia.
Review & Reputation Management
Automated post-project review requests via SMS, response templates for the inevitable one-star, and ongoing monitoring across Google, Facebook, Houzz and ProductReview AU.
Construction Businesses We Work With Across Australia
Different niches, same playbook — own the local search, showcase the portfolio, own the project pipeline. We have run campaigns for every type of construction business below.
The Real Problem with Lead Marketplaces for Builders
hipages, serviceseeking and similar platforms are not the enemy — they are just expensive renting. Here is what is actually going on with the numbers when you track them properly.
The pitch from a lead marketplace is straightforward: pay AUD $60 to $150 per lead, get sent homeowners who are looking for a builder, win the job. The maths sounds reasonable until you actually track what happens to each lead. From the AU construction businesses we have onboarded, the qualified-to-unqualified ratio sits at roughly 30–40% for builder leads — worse than trades, because construction decisions are higher-consideration and more prone to tyre-kicking. Clients price-shopping five builders, leads from outside your service radius, enquiries for project types you do not handle. Your real cost per booked consultation is three to four times the headline lead price.
For a custom home builder, a AUD $120 marketplace lead is closer to AUD $400 to AUD $600 per booked project consultation once you account for non-converts — and that is before you calculate the opportunity cost of your time preparing detailed quotes for clients who ghost you. The deeper structural problem is the same as it is for tradies: you are not building anything. Every dollar spent on hipages buys you one lead and nothing else. No compounding SEO value, no brand equity, no website that keeps working for you at 2am. The day you turn the spend off, the phone goes silent.
The alternative — Local SEO, a project portfolio website, Google Ads targeting buyer-ready queries, and LinkedIn for commercial work — builds assets that compound. The first 60 to 90 days on owned channels are slower than a marketplace. There is no avoiding that. But by month four or five, the cost per qualified project enquiry from owned channels is consistently 60–75% lower than marketplace equivalents in our experience. And unlike marketplace leads, owned-channel enquiries arrive pre-sold on your quality of work because they have already seen your portfolio.
We run lead marketplaces in parallel for the first 90 days if cash flow needs them. By month six, most of our construction clients are spending half what they used to on hipages and have more qualified project enquiries than before — because they own the channels now, not someone else.
Melbourne Custom Home Builder — 8-Staff Firm
How a Melbourne custom home builder broke referral dependency, launched Google Ads and a project portfolio website, and contracted AUD $6.2M in new work within four months.
The Challenge
An 8-staff Melbourne custom home builder had relied almost exclusively on referrals from past clients and a local real estate agent relationship for five years. As the housing market cooled, those referral cycles stretched from weeks to months. The firm had no website capable of showcasing their work, no Google Ads, no SEO presence, and no way to generate project enquiries independently of their referral network. The pipeline was unpredictable and the business had no visibility into what the next six months looked like.
Our Solution
We built a project portfolio website with before-and-after galleries for 12 completed homes, embedded video walkthroughs, and suburb-specific landing pages for their primary Melbourne service areas. Alongside that we launched Google Search Ads targeting high-intent queries — "custom home builders melbourne", "custom new home builders eastern suburbs" — with tightly matched ad groups and a conversion-optimised quote request form. Local SEO work ran in parallel, building suburb-level rankings and fully optimising their Google Business Profile with completed project photos weekly.
4-Month Results
180%
Increase in qualified project enquiries
AUD $290
Cost per qualified lead
14
New projects in pipeline
AUD $6.2M
New contracted work
Case study composite based on real Madsun Media construction engagements. Client name anonymised for privacy. Results vary by build type, suburb competition, ad spend and existing brand strength.
Construction Marketing Pricing — All in AUD
Transparent monthly retainers in Australian dollars. No lock-in contracts, no surprise add-ons, and no Sydney CBD agency markup. Ad spend is invoiced separately and paid directly to Google or LinkedIn.
Starter
For small builders or renovators wanting to reduce lead marketplace dependency.
- Local SEO foundation
- Google Business Profile optimisation
- Suburb + project-type landing pages
- Citation cleanup across AU directories
- Monthly reporting in AEST
- Dedicated AU account manager
- No lock-in contract
Growth
For established builders ready to generate project leads through owned channels.
- Everything in Starter
- Google Ads management (min AUD $2K ad spend)
- Project portfolio website build
- Conversion-optimised landing pages
- Call tracking + recording
- Bi-weekly strategy calls (AEST)
- Review request automation
Scale
For construction firms targeting both residential and commercial projects at scale.
- Everything in Growth
- LinkedIn Ads for commercial procurement
- Multi-location Google Business Profiles
- Dedicated weekly reporting calls
- Custom dashboard with live project pipeline
- Review management + dispute handling
- Senior strategist on every call
All prices in AUD, exclusive of GST. Ad spend (Google Ads / LinkedIn Ads) billed separately and paid directly to the platform. Month-to-month engagement — cancel any time with 30 days' notice.
Australian Builders, Real Results
A few words from the builders, contractors and fitout firms we work with around Australia. Names abbreviated and identifying details kept light — construction businesses are private about their project books.
“We had been relying on hipages for residential leads for three years and the quality just kept dropping. Madsun rebuilt our website with a proper project gallery, launched Local SEO for our key suburbs, and switched on Google Ads. Within three months we had enquiries coming directly through the site — and the clients were actually serious. Cost per booked project dropped significantly compared to what we were paying the marketplace.”
J.W.
Custom Home Builder, Sydney
“Our commercial fitout business was invisible online. Madsun set up LinkedIn campaigns targeting property managers and facilities directors — within six weeks we had three commercial RFQs land in our inbox from companies we had never heard of. They handle all the reporting in plain English and the account manager is on Australian time. That matters more than you think.”
R.P.
Commercial Fitout Contractor, Melbourne
“As a knockdown rebuild specialist, Google Ads felt intimidating. Madsun convinced us to try it with a focused budget, set up suburb-targeted campaigns, and within the first month we had five serious enquiries. The portfolio website they built lets us showcase our completed builds properly — we were losing people post-referral because our old site looked rough. That problem is completely solved now.”
S.B.
Knockdown Rebuild Specialist, Brisbane
Construction Marketing FAQs
Related AU Services & Cities
Explore the underlying services we run for construction businesses, or jump to your city-specific page for local context.
Other Industries We Serve
Our AU marketing programs are tailored for each industry — explore what we do for businesses like yours.
Our AU Services
Individual services available as standalone engagements or bundled into one retainer.
Ready to Fill Your Project Pipeline?
Book a free 30-minute construction marketing audit in AEST/AEDT hours. We will review your current marketing, your Google Business Profile, your website and your ad accounts, and tell you exactly where qualified project enquiries are being lost — no pitch, no pressure.
Or email us at australia@madsunmedia.com — AEST/AEDT business hours, Monday to Saturday.