Google Ads, Local SEO and Google Vehicle Ads built for car dealerships, mechanics, smash repairers and every other Australian auto business sick of paying Carsales $400 a month for shared visibility. Owned channels, inventory-linked campaigns, AUD pricing, AEST account managers.
Australian business hours (AEST/AEDT) — Monday to Saturday.
The Four Things Killing Most AU Automotive Marketing
We have onboarded enough Australian car dealers, mechanics and smash repairers to see the same four problems on repeat. If even one of these sounds like your business, you are leaving money on the table every week.
Carsales and CarGurus charging $400+/month with no guaranteed leads
You are paying for visibility on platforms you do not own, with your competitors listed right next to you. Every shopper can compare your prices side-by-side with three other dealers before they even pick up the phone.
Mechanic walk-ins drying up as people book online — but you have no booking system
Customers now expect to book a service online the same way they book a restaurant. If you do not have a seamless web presence with online booking, you are losing jobs to the shop down the road that does.
Your Google Business Profile showing wrong hours, missing services, no photos
The first impression that kills the enquiry before it starts. A half-empty, outdated Google Business Profile tells every potential customer you are either closed or do not care — and they move on instantly.
Smash repair work driven entirely by insurer relationships — zero own marketing
You are completely at the mercy of IAG, NRMA, and Suncorp referrals. When one insurer pulls a preferred repairer contract, a significant chunk of your revenue disappears overnight with no pipeline to replace it.
Why Australian Auto Businesses Choose Madsun Media
We do not run generic brand campaigns. We build owned channels — inventory-linked Google Ads, Local SEO, Google Vehicle Ads and review management — that put your business in front of buyers who are ready to act right now.
Inventory-Linked Google Ads
We build Google Vehicle Ads and Search campaigns that update automatically as your stock changes — so you are never paying to advertise a vehicle you sold last Tuesday, and every ad matches a real car on your lot.
Local SEO + Google Maps Dominance
Suburb-level landing pages, fully optimised Google Business Profile, and Maps pack visibility — so when someone searches "mechanic near me" or "used cars [suburb]" you are the first result they see.
Google Vehicle Ads for Dealerships
We set up and manage Google's dedicated Vehicle Ads product — the automotive-specific ad format that shows your inventory, price, mileage and photos directly in search results, driving high-intent buyers to your yard.
Review Generation + Reputation Management
Automated post-purchase and post-service review requests to Google and Product Review, plus professional responses to every review. A 4.5+ star rating is now table stakes for any automotive business.
0+
AU Auto Businesses
AUD $0.0M+
Additional Revenue (90 days)
0%
Avg Test Drive Booking Lift
AUD $0
Avg Vehicle Enquiry Cost
Services Built for Australian Automotive Businesses
Six core services that work together to fill your yard with test drives and your workshop with bookings — every one priced in AUD, reported in AEST, and built around the way Australian car buyers and vehicle owners actually search.
Google Ads — Model-Specific Campaigns
Search campaigns built around specific makes, models and suburbs — "Toyota Camry dealer Sydney", "Ford Ranger ute Perth" — with location targeting and inventory-aware ad copy that converts high-intent buyers.
Local SEO + Google Business Profile
Suburb-by-suburb organic rankings, fully optimised GBP with services, photos and weekly posts, citation cleanup across AU directories and ongoing Maps optimisation for "near me" and suburb-specific searches.
Google Vehicle Ads
The dedicated dealership ad format from Google — showing your inventory with price, mileage, year and photos directly in search. Feed setup, optimisation and ongoing bid management for franchised and independent dealers.
Social Media — Facebook Marketplace + Instagram
Facebook Marketplace inventory listings management, Instagram vehicle showcase reels and targeted paid social campaigns that reach in-market car buyers across Australian metro and regional markets.
Review Generation — Google + Product Review
Automated post-sale and post-service review requests via SMS and email, professional response templates and ongoing monitoring across Google, Facebook and Product Review AU to protect and grow your star rating.
Website & Online Booking for Service Centres
Fast, mobile-first automotive websites with online service booking integration, suburb landing pages, gallery of workshop facilities, trust signals and schema markup — built to convert browsers into booked appointments.
Automotive Businesses We Work With Across Australia
Different automotive niches, same outcome — own the local search, own the Maps pack, own the phone. We have run campaigns for every type of auto business below.
Perth Used Car Dealership — 45 Vehicles on Lot
How a Perth independent used car dealer launched Google Vehicle Ads and Local SEO to sell 31 additional vehicles in 90 days and generate AUD $1.1M in additional revenue.
The Challenge
A Perth independent dealer with 45 vehicles on lot was relying on Carsales listings at AUD $400+/month with no way to differentiate from competing dealers on the same platform. Test drive bookings were inconsistent, walk-in traffic was declining, and the business had no website worth the name, no Google Business Profile optimisation, and no paid search presence. Stock was sitting on the lot for 60 to 90 days instead of the target 30 to 45 days.
Our Solution
We built a Google Vehicle Ads feed from the dealer's existing stock management system, launching inventory-linked ads for every vehicle on lot within 10 days. In parallel we rebuilt the Google Business Profile with full photo sets, services, offers and weekly posts, and launched suburb-level Local SEO targeting Perth metro searches. A conversion-optimised dealership website with online enquiry forms, finance calculator and click-to-call was deployed in week three.
90-Day Results
220%
Increase in test drive bookings
AUD $67
Cost per vehicle enquiry
31
Additional vehicles sold in 90 days
AUD $1.1M
Additional revenue
Case study composite based on real Madsun Media automotive engagements. Client name anonymised for privacy. Results vary by inventory size, market competition, ad spend and existing brand strength.
Automotive Pricing — All in AUD
Transparent monthly retainers in Australian dollars. No lock-in contracts, no surprise add-ons. Ad spend is invoiced separately and paid directly to Google.
Automotive Starter
For mechanics, detailers and small dealerships wanting to own their local search.
- Local SEO foundation
- Google Business Profile optimisation
- Citation cleanup across AU directories
- Suburb-level landing pages
- Monthly reporting in AEST
- Dedicated AU account manager
- No lock-in contract
Automotive Growth
For dealerships and busy workshops ready to generate leads from owned channels.
- Everything in Starter
- Google Ads management (model-specific campaigns)
- Google Vehicle Ads setup and management
- Call tracking + recording
- Conversion-optimised landing pages
- Bi-weekly strategy calls (AEST)
- Review request automation
Automotive Scale
For multi-location dealership groups and high-volume service centres.
- Everything in Growth
- Facebook Marketplace inventory management
- Instagram vehicle showcase campaigns
- Multi-location Google Business Profiles
- Dedicated weekly reporting calls
- Custom live inventory-linked ad feeds
- Senior strategist on every call
All prices in AUD, exclusive of GST. Ad spend (Google Ads / Google Vehicle Ads) billed separately and paid directly to Google. Month-to-month engagement — cancel any time with 30 days' notice.
Australian Auto Businesses, Real Results
A few words from the dealers, mechanics and smash repairers we work with around Australia. Names abbreviated for privacy.
“We were spending over $800 a month on Carsales and still competing with three other dealers on every listing. Madsun set up Google Vehicle Ads, built out suburb landing pages and sorted our Google Business Profile. Within six weeks we had test drive enquiries coming direct — and the cost per lead was less than a third of what we were paying Carsales per month.”
B.M.
Used Car Dealer, Perth
“My workshop was invisible online. People would search "mechanic Parramatta" and we were nowhere. Madsun built us a proper site, got us ranking in Maps, and set up online booking. Now I am booked two weeks ahead and had to take on another apprentice. Wish I had done it three years ago.”
T.K.
Mechanic, Western Sydney
“Smash repair is brutal when you are relying on insurer referrals. NRMA dropped our preferred status and we nearly had to let staff go. Madsun built us a Google Ads campaign targeting private-pay customers and sorted our local SEO — within four months we replaced 60% of that lost insurer revenue with customers who came to us directly.”
A.R.
Smash Repairer, Melbourne
Automotive Marketing FAQs
Related AU Services & Cities
Explore the underlying services we run for automotive businesses, or jump to your city-specific page for local context.
Other Industries We Serve
Our AU marketing programs are tailored for each industry — explore what we do for businesses like yours.
Our AU Services
Individual services available as standalone engagements or bundled into one retainer.
Ready to Fill Your Lot and Your Workshop?
Book a free 30-minute automotive audit in AEST/AEDT hours. We will review your current marketing, Google Business Profile, website and ad accounts, and show you exactly where enquiries are being lost — no pitch, no pressure.
Or email us at australia@madsunmedia.com — AEST/AEDT business hours, Monday to Saturday.