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MADSUNMEDIA
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Manufacturing
Wetherill Park, Sydney
B2B & Enterprise
Custom IT Solutions

Wetherill Park Manufacturer — Custom ERP

A manufacturer drowning in spreadsheets cut manual data entry by 67% with a custom ERP module.

5 months build + 3 months rollout 9 min read Manufacturing
67%reduction in manual data entry

TL;DR

Challenge:
A Wetherill Park manufacturer running production on 14 spreadsheets, paper job cards, and whiteboards.
Approach:
Custom ERP module connecting order intake, production scheduling, inventory, Xero sync, and factory floor tablets.
Result:
Manual data entry cut 67%, inventory accuracy 72% → 97%, on-time delivery 64% → 91%.

Key Results at a Glance

-67%

Manual data entry

22 hours/week7 hours/week

+25pts

Inventory accuracy

72%97%

+27pts

On-time delivery

64%91%

Client Context

Business Type

Steel fabrication manufacturer

Founded

1996

Team Size

38 factory + admin

Market

Sydney metro + interstate freight

Revenue Tier

$11M annual revenue

Stack Before

Excel × 14, Xero, paper job cards, MYOB inventory

The Challenge

The factory ran on 14 spreadsheets, 3 whiteboards, and a paper-based job tracking system. Orders were entered manually into Xero, inventory counts were done weekly by hand, and production scheduling was a guessing game.

Goals & KPIs

North-Star Metric

Eliminate spreadsheet dependency and cut order-to-delivery time by 30%

Supporting KPIs

Manual data entry hours

Target: Under 8/week

Inventory accuracy

Target: 95%+

On-time delivery

Target: 90%+

Order-to-delivery days

Target: -30%

Xero sync errors

Target: Zero

Discovery & Research

Audit Findings

  • •22 hours/week of manual data entry (mostly re-typing)
  • •Inventory count done weekly by hand
  • •Production schedule on whiteboards
  • •No visibility for admin on factory status
  • •Xero updates lagged 1-2 weeks

Baseline Issues

  • •22 hrs/wk manual data entry
  • •72% inventory accuracy
  • •64% on-time delivery
  • •No factory floor visibility

Competitor Insight

Best-in-class AU manufacturers ran real-time floor dashboards, barcode inventory, and single-source-of-truth ERPs.

Audience Insight

Manufacturing owners want the pain of spreadsheets solved, not a "digital transformation" story — tools must be usable by non-tech shop floor workers.

Strategy

Core Hypothesis

“If we replace spreadsheets with a custom ERP + tablet dashboards, then throughput will improve because visibility unlocks operational speed.”

Positioning Shift

Repositioned as "connected factory — see every job from quote to dispatch on one screen".

Channel Mix

Custom ERP build · 55%

Foundation

Barcode inventory · 20%

Accuracy

Xero API integration · 15%

Single source of truth

Factory floor tablets · 10%

Adoption

Our Approach

1

Custom ERP module

Built a custom ERP module that connects order intake, production scheduling, and inventory management — replacing spreadsheets with a single real-time dashboard.

2

Inventory integration

Integrated barcode scanning for raw materials and finished goods, with automatic Xero sync for purchase orders and stock valuations.

3

Reporting dashboard

Created a real-time production dashboard showing job status, machine utilisation, and delivery timelines — accessible on factory floor tablets.

Phased Roadmap

1

Month 1

Discovery + Scoping

  • →Process mapping (all 14 spreadsheets)
  • →Requirements gathering
  • →Data model design
  • →Integration scope (Xero, MYOB)
2

Months 2–4

Build

  • →Custom ERP module (Node.js + PostgreSQL)
  • →Xero API integration
  • →Barcode scanning + inventory sync
  • →Factory floor tablet dashboards
3

Month 5

Launch + Training

  • →Data migration (14 spreadsheets → ERP)
  • →Shop floor training (4 sessions)
  • →Parallel run for 2 weeks
  • →Go-live
4

Months 6–8

Adoption + Optimisation

  • →Reporting dashboard for owner
  • →Daily huddle boards on tablets
  • →Iterative improvements based on feedback
  • →ROI: paid back in month 7

What We Built

Custom ERP module (Node.js + PostgreSQL)
Xero API integration (bi-directional)
Barcode scanning inventory system
4 factory floor tablet dashboards
Real-time reporting for owner
Data migration from 14 spreadsheets
Training + documentation

The Results

Weekly Manual Data Entry Hours

Before vs After — 8 Months

MetricBeforeAfterChange
Manual data entry22 hours/week7 hours/week-67%
Inventory accuracy72%97%+25pts
On-time delivery64%91%+27pts
“We went from 14 spreadsheets to one dashboard. The factory floor tablet is the single best investment I have made.”

Rick M.

Operations Manager

Key Insights

  • →Shop floor tablets were the adoption unlock — owners saw usage stats + resistance dropped
  • →Xero integration paid back on its own in month 6 via accountant hours saved
  • →Iterative improvements post-launch matter more than perfect specs upfront
  • →The system paid for itself in month 7 — every month after is pure ROI

What's Next

Adding CRM module for sales pipeline, launching a customer portal for order tracking, and testing AI for demand forecasting.

Ready to see similar results?

Book a free strategy call — we'll audit your current setup and map out what growth looks like for your business.

Representative case study. Figures illustrate the type of outcomes achievable through these strategies for Australian businesses; individual results vary based on market, budget and starting position.