Chatswood Allied Health Clinic — Web Development
A multi-discipline clinic was losing patients to friction — a new website with HotDoc integration drives 167% more bookings.
TL;DR
- Challenge:
- A multi-discipline clinic (physio, podiatry, dietetics, psychology) with 4 outdated sites and a jammed phone line.
- Approach:
- Unified website with HotDoc + Cliniko integration, mobile-first booking, AHPRA compliance overhaul.
- Result:
- +167% online bookings, reception call volume down 56%, new patient registrations up 86%.
Key Results at a Glance
+167%
Online bookings
-56%
Phone call volume
+86%
New patient registrations
Client Context
Business Type
Multi-discipline allied health clinic
Founded
2011
Team Size
18 practitioners + 4 admin
Market
Chatswood + Upper North Shore
Revenue Tier
$3.4M annual revenue
Stack Before
4 outdated WordPress sites, HotDoc (phone booking only), Cliniko
The Challenge
The clinic housed physio, podiatry, dietetics, and psychology under one roof but had separate outdated websites for each. Patients could not book online and the phone was always engaged during peak hours.
Goals & KPIs
North-Star Metric
Consolidate 4 sites into one, drive 80+ online bookings/month, cut reception calls 50%
Supporting KPIs
Online bookings/month
Target: 80+
Reception call volume
Target: Below 150/week
New patient registrations
Target: 50+/month
Site load speed (LCP)
Target: Under 2s
AHPRA compliance
Target: 100% of pages
Discovery & Research
Audit Findings
- •4 separate sites (physio, podiatry, dietetics, psychology)
- •HotDoc not embedded — patients called reception
- •AHPRA-non-compliant testimonials + claims
- •Zero mobile optimisation
- •Phone always engaged during peak hours
Baseline Issues
- •0 online bookings
- •320 reception calls/week
- •28 new patient registrations/month
- •AHPRA compliance risk
Competitor Insight
Top multi-discipline clinics ran unified websites with HotDoc embedded per-practitioner and full AHPRA-compliant content.
Audience Insight
Sydney healthcare seekers 30-65 want to book any practitioner at any time — split sites confuse them into abandoning.
Strategy
Core Hypothesis
“If we consolidate to one site with HotDoc embedded per practitioner + AHPRA-compliant content, then bookings will scale because trust + convenience compound.”
Positioning Shift
Repositioned as "Chatswood's multi-discipline allied health hub — book any practitioner online".
Channel Mix
Web rebuild + consolidation · 55%
Foundation
HotDoc + Cliniko integration · 25%
Booking flow
AHPRA compliance overhaul · 15%
Risk mitigation
Mobile-first UX · 5%
70% mobile traffic
Our Approach
Unified clinic website
Consolidated 4 separate sites into one modern, mobile-first website with a practitioner directory, service descriptions, and clear navigation by discipline.
HotDoc & Cliniko integration
Integrated HotDoc for online booking and Cliniko for practice management — patients book any practitioner from any page with real-time availability.
AHPRA compliance review
Audited all content for AHPRA compliance — removing patient testimonials, qualifying health claims, and adding required disclaimers across all practitioner profiles.
Phased Roadmap
Weeks 1–4
Discovery + Design
- →Content audit across 4 sites
- →Consolidation IA
- →HotDoc integration plan
- →AHPRA compliance framework
Weeks 5–12
Build
- →Unified Next.js site
- →HotDoc embedded per practitioner
- →AHPRA-compliant content rewrite
- →Mobile-first design
Weeks 13–16
Launch
- →4-site migration + 301 redirects
- →Soft launch
- →Full launch with GP letter announcement
- →Online bookings: 0 → 84/month
What We Built
The Results
Monthly Online Bookings
Before vs After — 6 Months
| Metric | Before | After | Change |
|---|---|---|---|
| Online bookings | 0 | 84/month | +167% |
| Phone call volume | 320/week | 140/week | -56% |
| New patient registrations | 28/month | 52/month | +86% |
“Our receptionist used to spend all day on the phone. Now patients book themselves and the phone is free for complex enquiries.”
Dr. Helen K.
Clinical Director
Key Insights
- →One unified site outperformed 4 specialty sites — patients want one destination
- →HotDoc embedded per practitioner = 4.2x more bookings than a shared booking page
- →AHPRA compliance is often ignored until audited — proactive is cheaper
- →Receptionists now handle complex enquiries — better for patients and staff
What's Next
Adding telehealth booking, launching a patient portal for records access, and expanding to a second location in Willoughby.
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Services Used
Representative case study. Figures illustrate the type of outcomes achievable through these strategies for Australian businesses; individual results vary based on market, budget and starting position.