How a Perth Real Estate Agency Won 4.6x More Seller Leads
A Perth real estate agency turned Meta and Instagram into a vendor-acquisition machine — booking 38 listing appraisals a month at 52% lower cost per seller lead by focusing social media on sellers, not just listings.
Australian business hours (AEST/AEDT) — Monday to Saturday.
Plenty of Posts, Not Enough Listings
A boutique real estate agency in Perth had a respectable social media presence — they posted their listings, the occasional sold sticker, and team photos. But it was a billboard, not a lead engine. The content reached their existing followers and almost no one else, and it generated essentially zero new business.
The real problem was vendor supply. In a competitive Perth market, the agency had no shortage of buyers but struggled to win listings. Appraisal requests trickled in mostly through referrals and the occasional door-knock, leaving the sales team underutilised and growth flat. Boosting the odd post on Facebook had produced a handful of clicks and no measurable leads.
The principal wanted social media to do one thing above all else — put the agency in front of Perth homeowners thinking about selling, and turn that attention into booked listing appraisals.
Make Social Media About Sellers
We rebuilt the agency's social media around vendor acquisition — lead-generating campaigns, momentum content, and tight retargeting that turned attention into appraisals.
Seller Lead Generation Campaigns
Most agencies use social media just to advertise listings. We flipped the focus to vendor acquisition — Meta and Instagram lead campaigns offering free suburb market reports and instant appraisal requests, targeting homeowners in the agency's core selling suburbs across Perth.
Listing & Sold Story Content
A consistent stream of scroll-stopping reels and carousels — just listed, just sold, auction results and agent walkthroughs — kept the agency front-of-mind. Sold content in particular signalled momentum to homeowners considering selling, feeding the appraisal pipeline.
Retargeting & Lookalike Audiences
We built audiences from past appraisal enquiries, website visitors and the agency's contact database, then layered Perth-specific lookalikes. Warm homeowners who had engaged with a market report were retargeted with appraisal offers and agent credibility content until they were ready to book.
Speed-to-Lead & Nurture
Social leads go cold fast. We set up instant lead notifications and an SMS-and-email nurture sequence so agents could respond within minutes, plus a simple CRM hand-off — turning far more lead-form submissions into actual booked appraisals.
The Results — 8 Months In
Social media became the agency's leading source of new vendor enquiries — filling the appraisal calendar and the sales team's diaries.
0.0x
More seller leads vs previous year
+0/mo
Listing appraisals booked
-0%
Cost per seller lead
+0K
New local Instagram followers
The Detailed Breakdown
Built Meta and Instagram lead campaigns offering free suburb market reports to homeowners in core selling areas.
Produced a weekly content calendar of just-listed, just-sold, auction-result and agent walkthrough reels and carousels.
Created instant-form appraisal request ads targeted to high-value Perth suburbs by postcode and homeowner signals.
Built custom audiences from appraisal enquiries, site visitors and CRM data, plus Perth lookalike audiences.
Ran retargeting sequences nurturing market-report downloaders toward booking a listing appraisal.
Set up instant lead notifications and an SMS-and-email nurture flow for sub-five-minute agent response.
Integrated lead capture with the agency CRM so every enquiry was tracked from ad to appraisal to listing.
Delivered monthly AUD reporting in AWST/AEST hours by suburb, campaign and cost per booked appraisal.
“We always treated social media as somewhere to post our listings and hope. Madsun turned it into our single best source of seller leads. Our agents now have appraisals booked weeks ahead from homeowners we would never have reached otherwise. It has genuinely changed the trajectory of the agency.”
Principal
Real Estate Agency, Perth
Representative quote illustrating a typical client outcome.
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