Perth Property Management — Landlord App
A property management company built a landlord app — satisfaction scores hit 90% and portfolio growth doubled.
TL;DR
- Challenge:
- A Perth property management firm handling 45 landlord calls/day about rent, maintenance, and inspections.
- Approach:
- Custom React Native landlord app with real-time rent tracking, maintenance status, inspection reports.
- Result:
- Landlord satisfaction 62% → 90%, enquiry calls down 73%, portfolio growth 138%.
Key Results at a Glance
+28pts
Landlord satisfaction
-73%
Landlord enquiry calls
+138%
Portfolio growth
Client Context
Business Type
Residential property management
Founded
2013
Team Size
12 property managers + admin
Market
Perth metro
Revenue Tier
$2.4M annual revenue
Stack Before
PropertyMe, phone + email landlord updates, PDF inspection reports
The Challenge
Landlords constantly called for updates: "Has the rent been paid?", "When is the inspection?", "What is the maintenance status?" — consuming 3 hours/day of staff time and creating friction that drove landlords to competitors.
Goals & KPIs
North-Star Metric
Cut landlord enquiry calls 60%+ and become the region's most tech-forward property manager
Supporting KPIs
Landlord satisfaction
Target: 85%+
Enquiry calls/day
Target: Under 15
App adoption
Target: 80% of landlords
Portfolio growth
Target: +30%/year
Maintenance status transparency
Target: 100%
Discovery & Research
Audit Findings
- •45 landlord calls/day (mostly status enquiries)
- •PDF inspection reports lost or ignored
- •Rent payment status opaque
- •Maintenance updates via email
- •Landlords switching to competitors
Baseline Issues
- •62% landlord satisfaction
- •45 enquiry calls/day
- •8 new properties/quarter
- •Quarterly PDF reports
Competitor Insight
Top AU property managers ran custom apps for landlords showing rent + maintenance + inspections in real time.
Audience Insight
Landlords want the answer to "is my rent paid?" without calling — transparency + speed drives loyalty.
Strategy
Core Hypothesis
“If landlords have a real-time app, they stop calling because information transparency ends the anxiety.”
Positioning Shift
Repositioned as "Perth's tech-forward property manager — real-time landlord app included".
Channel Mix
React Native landlord app · 50%
Core platform
PropertyMe API integration · 25%
Data source
Maintenance status tracking · 15%
Enquiry killer
Digital inspection reports · 10%
Value + retention
Our Approach
React Native landlord app
Built an app giving landlords real-time visibility into rent payments, maintenance requests, inspection schedules, and financial statements — all in one place.
Maintenance request tracking
Landlords see every maintenance request with status updates, tradesperson details, quotes, and completion photos — eliminating the "what is happening with my property?" calls.
Inspection report viewer
Added digital inspection reports with photos, condition ratings, and comparison to previous inspections — accessible anytime instead of waiting for email PDFs.
Phased Roadmap
Month 1
Discovery + Design
- →Landlord research interviews
- →PropertyMe API scoping
- →App wireframes
- →Compliance review
Months 2–4
Build
- →React Native app
- →PropertyMe API integration
- →Maintenance request tracking
- →Digital inspection reports with photos
Month 5
Launch
- →Landlord invitation emails
- →App Store + Google Play launch
- →80% adoption in 60 days
- →Enquiry calls: 45 → 12/day
What We Built
The Results
Landlord Enquiry Calls per Day
Before vs After — 5 Months
| Metric | Before | After | Change |
|---|---|---|---|
| Landlord satisfaction | 62% | 90% | +28pts |
| Landlord enquiry calls | 45/day | 12/day | -73% |
| Portfolio growth | 8 properties/quarter | 19/quarter | +138% |
“Landlords used to call daily asking about rent. Now they check the app. Our referral rate tripled because happy landlords tell other landlords.”
Amanda P.
Director, Property Management
Key Insights
- →Landlord app transparency ended anxiety-driven calls — everyone wins
- →Digital inspection reports lifted retention — competitors still emailed PDFs
- →Referral rate tripled because happy landlords tell other landlords
- →App adoption crossed 80% in 60 days — landlords wanted this the entire time
What's Next
Adding tenant-facing app for maintenance requests, launching a "how much is my property worth?" valuation tool, and testing AI for rent arrears prediction.
Ready to see similar results?
Book a free strategy call — we'll audit your current setup and map out what growth looks like for your business.
Services Used
Representative case study. Figures illustrate the type of outcomes achievable through these strategies for Australian businesses; individual results vary based on market, budget and starting position.