Melbourne Construction Company — Website
A construction company went from a brochure site to a portfolio powerhouse — tender enquiries up 178%.
TL;DR
- Challenge:
- A Melbourne construction company with $80M+ completed projects and a brochure site showing none of it — missing tender shortlists.
- Approach:
- Portfolio-heavy design, detailed case studies per project, structured RFQ form with drawing upload.
- Result:
- +178% tender enquiries, tender shortlist rate 30% → 55%, average won project value +73%.
Key Results at a Glance
+178%
Tender enquiries
+25pts
Tender shortlist rate
+73%
Average project value won
Client Context
Business Type
Commercial construction (mid-size builder)
Founded
2004
Team Size
32 employees + subcontractors
Market
Melbourne + Geelong commercial
Revenue Tier
$28M annual revenue
Stack Before
Static WordPress site (2018 build), PDF portfolio, phone tender enquiries
The Challenge
The company had completed $80M+ in commercial projects but their website showed nothing. No project gallery, no case studies, no way for architects or developers to assess capabilities — they were missing tender shortlists.
Goals & KPIs
North-Star Metric
Get shortlisted for larger tenders ($5M+) by demonstrating capability online
Supporting KPIs
Tender enquiries/quarter
Target: 10+
Tender shortlist rate
Target: 50%+
Average project value won
Target: $3M+
Portfolio views/month
Target: 2K+
RFQ form completions
Target: 5+/month
Discovery & Research
Audit Findings
- •No project gallery beyond a text list
- •No case studies
- •PDF portfolio dated 2018
- •Contact form with 3 generic fields
- •Zero rich content for architects to assess
Baseline Issues
- •4 tender enquiries/quarter
- •30% tender shortlist rate
- •$2.2M average project value won
- •No online RFQ capability
Competitor Insight
Top Melbourne commercial builders had visual portfolios (30+ projects with photography), detailed case studies, and RFQ forms with drawing upload capability.
Audience Insight
Architects + developers assess builder capability visually before shortlisting — they need to see completed projects to trust the pitch.
Strategy
Core Hypothesis
“If we build a portfolio-heavy website with detailed case studies + RFQ form with drawing upload, tender enquiries will 2x+ because architects assess capability visually.”
Positioning Shift
Repositioned from "construction company" to "Melbourne's commercial builder — see 28 projects, get shortlisted".
Channel Mix
Portfolio design system · 45%
Visual authority
Project case studies · 25%
Depth + trust
RFQ system + drawing upload · 20%
Direct tender capture
SEO-ready IA · 10%
Discoverability
Our Approach
Portfolio-heavy design
Built a visual portfolio showcasing 28 completed projects with professional photography, project specs, timelines, and client testimonials for each.
Project case study system
Created detailed case studies for flagship projects: challenge, approach, timeline, budget outcome — demonstrating capability for similar future tenders.
Tender enquiry system
Added a structured contact form with project brief upload capability — letting architects and developers submit RFQs with drawings attached directly through the website.
Phased Roadmap
Month 1
Discovery + Design
- →Project archive audit (28 flagship builds)
- →Professional photography
- →Portfolio wireframes
- →Case study template design
Months 2–3
Build
- →Next.js portfolio-heavy site
- →Case studies (8 flagship projects)
- →RFQ form with drawing upload (up to 500MB)
- →Filterable project gallery
Month 4
Launch
- →SEO migration
- →Outreach to architect firms
- →Full launch
- →Tender enquiries: 4 → 11/quarter
What We Built
The Results
Quarterly Tender Enquiries
Before vs After — 6 Months
| Metric | Before | After | Change |
|---|---|---|---|
| Tender enquiries | 4/quarter | 11/quarter | +178% |
| Tender shortlist rate | 30% | 55% | +25pts |
| Average project value won | $2.2M | $3.8M | +73% |
“Architects now see our portfolio online before the first meeting. We get shortlisted for bigger projects because they can see what we have actually built.”
David H.
Director, Construction
Key Insights
- →Visual portfolios drove shortlisting decisions — architects can now assess capability upfront
- →Case studies with build timelines + budget outcomes built credibility fast
- →RFQ with drawing upload removed the "send us a call" friction
- →Bigger project tenders came from architects who'd never heard of the firm before
What's Next
Adding a virtual project walkthrough for select builds, launching thought leadership content, and testing LinkedIn Ads targeting architects + developers.
Ready to see similar results?
Book a free strategy call — we'll audit your current setup and map out what growth looks like for your business.
Services Used
Representative case study. Figures illustrate the type of outcomes achievable through these strategies for Australian businesses; individual results vary based on market, budget and starting position.