Burleigh Heads Yoga Studio — Social Media
A yoga studio with a serene space but no online presence used social media to grow class bookings by 234%.
TL;DR
- Challenge:
- A Burleigh Heads yoga studio at 40% class capacity with occasional sunset yoga photos and no strategy.
- Approach:
- Mindful content system, retreat promotion, private Facebook community for members.
- Result:
- +234% class bookings, retreat registrations up 300%, average class capacity 40% → 82%.
Key Results at a Glance
+234%
Class bookings
+300%
Retreat registrations
+42pts
Average class capacity
Client Context
Business Type
Boutique yoga + wellness studio
Founded
2018
Team Size
8 teachers + owner
Market
Burleigh Heads, Palm Beach, Miami
Revenue Tier
$620K annual revenue
Stack Before
Mindbody, Instagram (sporadic), Facebook page
The Challenge
The studio had a beautiful space but only posted occasional sunset yoga photos. No booking integration in social, no paid ads, and classes were running at 40% capacity despite strong word-of-mouth.
Goals & KPIs
North-Star Metric
Fill classes to 80%+ capacity and grow retreat business 3x within 5 months
Supporting KPIs
Class bookings/week
Target: 400+
Retreat registrations/quarter
Target: 20+
Average class capacity
Target: 80%+
Instagram followers
Target: 10K+
Members in private group
Target: 600+
Discovery & Research
Audit Findings
- •Sporadic posting (weekly at best)
- •No content strategy or calendar
- •No booking integration in social
- •Zero paid social
- •No community engagement
Baseline Issues
- •120 class bookings/week
- •6 retreat registrations/quarter
- •40% average class capacity
- •890 Instagram followers
Competitor Insight
Top Gold Coast yoga studios posted daily educational content + sunrise class Reels, ran Facebook community groups, and promoted retreats via Stories.
Audience Insight
Gold Coast yoga audience (28-55) responds to breath work education + sunrise beach yoga content — mindfulness + aesthetics combined.
Strategy
Core Hypothesis
“If we combine mindful education content + retreat promotion + private community, bookings will 2x+ because yoga audiences buy on trust + connection.”
Positioning Shift
Repositioned as "Burleigh Heads' sunrise yoga sanctuary — retreats, workshops, everyday practice".
Channel Mix
Mindful education content · 35%
Authority + saves
Sunrise class Reels · 30%
Aesthetic reach
Retreat + workshop promotion · 20%
High-margin revenue
Facebook community group · 15%
Loyalty + retention
Our Approach
Mindful content strategy
Created a content calendar balancing educational content (breathwork tips, alignment guides), lifestyle Reels (dawn beach yoga, studio ambience), and teacher spotlights.
Retreat promotions
Promoted weekend wellness retreats and workshops through Instagram Stories and targeted ads to Gold Coast residents interested in yoga, meditation, and wellness.
Community building
Launched a private Facebook group for members with exclusive content, early retreat access, and peer support — turning casual attendees into committed community members.
Phased Roadmap
Weeks 1–4
Content Foundation
- →Content calendar (educational + Reels + retreat)
- →Sunrise Reel shot list
- →Booking integration setup
- →Bio redesign
Weeks 5–12
Organic Growth
- →Daily educational carousels
- →Sunrise class Reels 3x/week
- →Facebook community group launch
- →Followers: 890 → 4,200
Weeks 13–20
Retreat + Scale
- →Retreat promotion via Stories + Reels
- →Facebook ads for retreats
- →Class bookings: 120 → 401/week
- →Followers: 8,900
What We Built
The Results
Weekly Class Bookings
Before vs After — 5 Months
| Metric | Before | After | Change |
|---|---|---|---|
| Class bookings | 120/week | 401/week | +234% |
| Retreat registrations | 6/quarter | 24/quarter | +300% |
| Average class capacity | 40% | 82% | +42pts |
“Our sunrise yoga Reel got 120K views. We had people driving from Brisbane just to attend. Social media changed everything.”
Jade L.
Studio Owner
Key Insights
- →Sunrise beach yoga Reel got 120K views — one viral moment reset trajectory
- →Facebook community group had 68% weekly engagement — retention lever
- →Retreat Stories with countdown stickers converted 4x versus static posts
- →People drove from Brisbane for classes after seeing content
What's Next
Adding sound healing + breathwork workshops, launching an app for at-home practice, and building a teacher training program.
Ready to see similar results?
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Services Used
Representative case study. Figures illustrate the type of outcomes achievable through these strategies for Australian businesses; individual results vary based on market, budget and starting position.