Full-service Meta Ads management for Australian businesses — audience research, Australian English creative, Conversion API (CAPI) setup, retargeting funnels, and AEST-hours account management. Priced from AUD $800/month with a recommended minimum AUD $500/mo ad spend. Reaching 15M+ monthly active Australian Facebook users.
Australian business hours (AEST/AEDT) — Monday to Saturday.
WHY MADSUN
Meta Business Partner15M+ AU Monthly Facebook UsersZero Ad Spend MarkupAEST Reporting & Support0M+
AU Monthly Facebook Users
AUD $0/mo
Management From
0.0x
Avg Lead Volume Increase
0%
Ad Spend Markup
What's Included Every Month
Six concrete Facebook Ads deliverables — not a vague “we manage your Meta account” line item.
Australian Audience Research & Targeting
Deep-dive into AU-specific interests, behaviours, demographics and geo-targeting. We build custom audiences from your Australian customer list, lookalike audiences based on real AU buyers, and layered interest targeting calibrated to how Australian consumers behave on Facebook — not generic global templates.
Ad Creative in Australian English
All copy written in Australian English — correct spellings ("colour", "organise"), AU slang where appropriate, AU cultural references that land, and AU-relevant imagery. Includes static image ads, carousel ads, and short video ad scripts. No Americanised copy, no "z" spellings, no culturally off-brand creative.
A/B Testing & Creative Rotation
Continuous creative testing — headline variants, CTA copy, visual formats, audience segments. We rotate creative every 2–3 weeks to fight ad fatigue (a common AU market issue given relatively smaller audience pools), and document learnings in your monthly report so you have a growing library of what works.
Retargeting Setup & Management
Multi-stage retargeting funnels targeting Australian users who have visited your website, engaged with your Facebook/Instagram content, or watched your video ads. Custom audiences for each funnel stage with personalised messaging — visitors who bounced, add-to-cart abandoners, post-purchase upsell, and lapsed customer reactivation.
Conversion API (CAPI) + Meta Pixel Setup
Full server-side Conversion API implementation alongside browser-side Meta Pixel — the gold-standard dual-tracking setup recommended by Meta. We verify event match quality, deduplicate events, and confirm your AU purchase and lead events are flowing correctly before any paid spend goes live.
Weekly Optimisation + AUD Reporting
Weekly in-account optimisation — bid adjustments, audience exclusions, budget reallocation to winning ad sets, and creative pausing. Monthly AEST-hours reporting call with a live AUD-denominated dashboard showing ROAS, CPA, CPL, reach and frequency — all benchmarked against your AU vertical averages.
Why Facebook Ads for Australian Businesses
Three AU-specific reasons Meta advertising continues to outperform for Australian lead generation and ecommerce.
Australia's Largest Social Audience
Facebook remains Australia's most-used social platform by reach. With 15M+ monthly active Australian users — representing over 57% of the population — it is the single largest paid social inventory available for reaching AU consumers across all demographics, from Gen Z through to Boomers. For local businesses targeting suburban or regional Australia, Facebook's geo-targeting down to postcode level is unmatched.
Efficient Cost Per Lead in AU Market
Compared to Google Search, Facebook Ads in Australia often delivers cost-per-lead 30–60% lower for consideration-stage audiences — particularly in service industries. Australian Facebook CPMs average AUD $8–$22 depending on vertical and audience size, with mobile placements typically 20–30% cheaper than desktop. Our campaign structure is built to maximise reach efficiency within your AUD budget constraints.
Unmatched AU Consumer Data for Targeting
Meta's AU data set includes job titles, industries, income brackets (estimated), life events (new homeowners, new parents, recently engaged), purchase behaviours, and app usage patterns — all available for precise targeting of Australian audiences. We layer these with Lookalike audiences built from your real AU customer list, giving campaigns a strong signal advantage from day one.
Our 4-Step Campaign Process
From account audit to ongoing optimisation — here is exactly what happens when you engage Madsun Media for Facebook Ads in Australia.
Account Audit & Strategy
Full audit of your existing Meta Business Manager (or fresh setup), pixel health check, CAPI verification, competitor ad library analysis, and a documented AU campaign strategy with objectives, audience architecture and budget allocation in AUD.
Creative Production & Setup
Ad creative production — Australian English copy, image/video assets, carousel formats. Campaign structure built in Meta Ads Manager: campaign objective, ad set audiences, placements, and ad variants. Everything reviewed and approved by you before any spend is activated.
Launch & Learning Phase
Campaigns go live in a structured learning-phase budget — enough spend to exit Meta's learning phase quickly (typically 50 optimisation events per ad set per week) while limiting risk. We monitor delivery daily during the first 2 weeks and make micro-adjustments in real time.
Optimise, Scale & Report
Weekly optimisation cycles — winner scaling, loser pausing, creative refresh, audience expansion testing. Monthly AEST-hours reporting call + AUD dashboard update. Quarterly strategy review to align campaigns with your AU business seasonality (EOFY, Christmas, Click Frenzy, AU summer/winter retail cycles).
AUD-Priced Facebook Ads Plans
Month-to-month. No lock-ins. Zero markup on ad spend. All management fees in AUD with GST-aware invoicing.
Starter
AUD $800/month
+ min. AUD $500/mo ad spend
- Up to AUD $3,000/mo ad spend managed
- 1 campaign type (lead gen or traffic)
- Ad creative: 2 static + 1 carousel/month
- Basic pixel + CAPI setup
- Monthly AUD report
- AEST email support
Growth
AUD $1,400/month
+ min. AUD $1,500/mo ad spend
- Up to AUD $10,000/mo ad spend managed
- Full-funnel campaigns (awareness → conversion)
- Ad creative: 4 static + 2 carousel + 1 video/month
- Advanced CAPI + retargeting setup
- Weekly optimisation & A/B testing
- Monthly AEST reporting call
- AUD live dashboard access
Enterprise
Custom
For AUD $10K+/mo spend
- Unlimited ad spend management
- Dedicated AU account strategist
- Full creative team (video, static, UGC)
- Multi-account / multi-brand management
- Weekly AEST strategy calls
- Custom AU reporting dashboard
- Priority CAPI & tracking support
Ad spend is billed directly to your Meta account at cost — we never mark up spend. GST applies to our management fee for Australian clients.
Melbourne Gym Chain — Lead Generation Campaign
CHALLENGE
A Melbourne-based gym with 4 locations was spending AUD $2,000/month on Facebook Ads through their previous agency with a cost-per-lead of AUD $47 and conversion rate to membership of under 8%. Pixel was misconfigured, CAPI was not set up, and creative had not been refreshed in 4 months.
SOLUTION
Full Meta Ads audit and rebuild — corrected pixel + CAPI dual tracking, restructured campaigns into a proper full-funnel (awareness → lead gen → retargeting), produced new creative with genuine member testimonials in AU English, and rebuilt audiences using their CRM data for AU lookalikes.
RESULTS
- Cost per lead: AUD $47 → AUD $11.20
- Lead-to-membership conversion: 8% → 22%
- ROAS on promotional membership offers: 9.1x
- Monthly ad spend efficiency: same budget, 4.2x more leads
Case study summarised for confidentiality. Full write-up with ad creative samples available on request during your AU audit call.
Facebook Ads Australia — FAQs
Related Australian Services
Facebook Ads perform best as part of a wider AU marketing stack. Explore complementary services.
Ready to Turn Australian Facebook Users Into Paying Customers?
Book a free 30-minute Meta Ads audit in your AEST timezone. We will review your current account (or build a strategy from scratch) and send a detailed AUD proposal within 24 hours.
Or call us directly on +61 2 8005 6789 — AEST/AEDT business hours.