Real Estate CRM Australia built to win listings.
We build and implement CRMs for Australian agencies, agents and property developers — listing management, automated buyer-matching, enquiry follow-up and two-way sync with realestate.com.au and Domain. AUD pricing, AEST support, no lock-in.
Australian business hours (AEST/AEDT) — Monday to Saturday.
What is a real estate CRM in Australia, and what does a custom build cost?
A real estate CRM is software that centralises listings, buyer and vendor contacts, enquiries and follow-up in one system built around how agencies actually sell. A real estate CRM in Australia typically costs AUD $8,000 to $30,000 to configure and integrate an existing platform, or AUD $25,000 to $60,000+ for a fully custom build with portal sync and automation included.
150+
Australian Clients
AUD $8M+
Ad Spend Managed
7 Yrs
In The Market
4.9★
Google Rating
Who we build real estate CRMs for
We build and configure real estate CRMs for teams across the property industry, not just single-office sales agencies — whether you already run a high-converting real estate website or need buyer enquiries flowing in through dedicated real estate lead generation, the CRM is what turns that traffic into scored, followed-up leads instead of a spreadsheet nobody opens.
Sales Agencies
Full-funnel CRM for listing agents and sales teams — appraisal tracking, vendor reporting and buyer-matching that turns your existing database into your next off-market sale, not just fresh portal leads.
Property Management Teams
Property management CRM workflows for arrears, inspections, lease renewals and owner reporting, kept separate from the sales pipeline but visible to principals in one dashboard.
Buyers Agents
A buyers agent CRM built around briefs, off-market sourcing and vendor introductions — matching client criteria against stock the moment it appears, before it reaches the portals.
Developers & Project Marketers
Project marketing CRM for staged releases, VIP lists, EOI tracking and contract-to-settlement follow-up across multiple developments running at the same time.
Commercial Agencies
Commercial real estate CRM for leasing, investment sales and tenant and landlord relationships, with reporting built around lease expiries and yield rather than open-home attendance.
What your real estate CRM does
From listing management and buyer-matching to portal integration — built around how your office actually lists and sells property.
Listing & Property Data Management
Every listing, appraisal, price adjustment and campaign lives in one place — with authority dates, vendor details and marketing status tracked so nothing slips between sales and admin.
Buyer-Matching & Lead Scoring
New enquiries are matched automatically to live and upcoming stock by price, suburb and brief, then scored so agents call the ready-to-transact buyers first instead of working a cold list.
Enquiry Capture & Follow-Up Automation
Portal enquiries, website forms and open-home sign-ins flow straight into the pipeline, triggering instant SMS/email acknowledgement and structured nurture until a buyer inspects or a vendor lists.
Portal & Website Integration
Two-way connections to realestate.com.au and Domain, plus your agency website, IDX feed, email and SMS gateway — so a listing is entered once and pushed everywhere without re-keying.
Vendor Reporting & Pipeline Dashboards
Automated vendor activity reports, appraisal-to-listing pipeline, days-on-market and listing-to-sold conversion — a live view of the office that principals can actually trust at the sales meeting.
Migration, Training & Support
Clean migration from Agentbox, VaultRE, Rex or spreadsheets, hands-on training for sales agents and admin in AEST hours, and ongoing optimisation as your rent roll and sales team grow.
How we deliver your CRM
Map How Your Office Lists & Sells
We sit with your sales agents, PMs and admin to map the real workflow — appraisal to listing to campaign to sold, and where enquiries currently leak — before touching any configuration.
Build vs Configure Decision
We advise honestly whether a custom CRM suits your agency or whether configuring an existing platform is smarter, based on your rent roll, sales volume and how bespoke your process really is.
Build, Integrate Portals & Migrate
We build the CRM, wire up realestate.com.au, Domain and your website feed, then migrate contacts, listings and buyer records cleanly with deduplication so you launch on trustworthy data.
Automate Buyer-Matching & Reporting
We switch on lead scoring, buyer-matching alerts, enquiry follow-up sequences and automated vendor reports — the parts that quietly win listings and re-list from your existing database.
Train, Launch & Optimise
We train the whole office, launch with support on hand during business hours, then track adoption and refine the workflows as agents use the system on real deals.
Should you build a custom real estate CRM or configure VaultRE, Agentbox and Rex?
Most Australian agencies do not need a ground-up build. If your office runs a fairly standard sales or property management process, properly configuring and integrating a platform such as VaultRE, Agentbox or Rex — with realestate.com.au and Domain feeds, automation and clean migration — is faster, cheaper and easier to staff than custom software.
Where a platform genuinely cannot flex — mixed sales and property management books, multi-project developments, or buyers-agent workflows portals were never built for — our CRM development team scopes a custom build instead, sometimes alongside broader custom IT solutions such as owner portals or reporting tools the CRM alone will not cover. We recommend whichever path costs less to own over three years, not whichever earns the bigger invoice.
Why Australian agencies choose Madsun Media
Results-Driven Strategy
Every campaign is built around measurable outcomes — qualified leads, revenue growth, and ROI — not vanity metrics. We are accountable to your bottom line.
Australian Business Hours
Your dedicated account manager works AEST/AEDT hours. Meetings, approvals, and turnarounds happen on your schedule, every business day.
Dedicated Account Manager
One senior contact for the full engagement — no call-centre handoffs, no rotating juniors. You always know who is working on your account.
AU-Compliant & Transparent
Australian English copy, AUD invoicing with GST, Privacy Act-compliant practices, and weekly written reports. Full transparency, no surprises.
Most agencies do not have a listings problem — they have a follow-up problem. The next sale is usually sitting in a buyer database no one has worked in months. A real estate CRM that matches and re-engages those buyers automatically pays for itself in a single re-list.
Real Estate CRM FAQs
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Ready to turn your database into deals?
Custom and implemented real estate CRMs for Australian agencies from AUD $8,000 — portal integration, buyer-matching and automation, quoted upfront in AUD with GST, no lock-in.
Australian business hours (AEST/AEDT) — Monday to Saturday.