Put your products in front of Australian buyers at the top of Google with optimised product feeds, GST-inclusive AUD pricing, Australian shipping details, and ROAS-focused bidding — managed by our certified Google Ads specialists with proven AU ecommerce expertise.
Australian business hours (AEST/AEDT) — Monday to Saturday.
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Average AU ROAS
AUD $0M+
Shopping Revenue Generated
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Avg. CPC Reduction
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AU Shopping Campaigns
What's Included in Your Shopping Ads Management
Everything from Merchant Center setup to ROAS reporting — fully managed for Australian ecommerce.
Merchant Center Setup & Verification
Full Google Merchant Center account creation, AU business verification, website ownership claim, and payment/shipping settings configured for Australian consumers — GST-inclusive pricing and AU shipping carriers.
Product Feed Optimisation
AU-specific feed attributes — accurate AUD pricing (GST-inclusive), Australian shipping options, AU-relevant product titles and descriptions, GTIN/MPN accuracy, and image quality compliance. We fix Merchant Center disapprovals fast.
Shopping Campaign Structure
Properly segmented Shopping campaigns by product category, margin tier, and brand vs. generic — so high-margin AU products get the most aggressive bidding and low-margin lines stay profitable.
Target ROAS Bid Strategy
Smart Bidding configuration using Target ROAS aligned to your actual AUD margins. We baseline on your average order value and margin per category, then progressively tighten targets as conversion data builds.
AUD Performance Reporting
Weekly AUD-denominated dashboard tracking revenue, ROAS, cost-per-conversion, impression share, and Shopping vs. PMax split. Monthly AEST review call with your account manager.
Performance Max Integration
Performance Max campaigns layered alongside Standard Shopping to extend reach across YouTube, Display, Discover, and Gmail for Australian audiences — driving incremental revenue without cannibalising Shopping.
Why Shopping Ads Matter for Australian Ecommerce
Australian ecommerce has specific requirements that generic Shopping ad advice misses entirely.
GST-Inclusive Pricing Is Non-Negotiable
Australian consumer law requires that advertised prices include GST for B2C sales. Google's Merchant Center also requires that prices in your feed match what customers see on your product pages. Showing ex-GST prices in your feed while displaying GST-inclusive prices on your site causes Merchant Center disapprovals that can suspend your entire Shopping presence. We configure AU tax settings correctly from day one — and audit your feed for pricing discrepancies weekly.
Australian Shipping Filters Win More Clicks
Australian shoppers use Google Shopping's "in Australia" filter heavily — especially post-COVID when long overseas shipping became a dealbreaker. Stores with complete AU shipping information in their Merchant Center feed (Australia Post, StarTrack, Fastway rates and delivery estimates) get a "shipping" annotation in Shopping listings. Stores without it are filtered out by over 40% of AU shoppers. We build full shipping tables for every AU carrier you use.
AU Ecommerce Verticals Are Hyper-Competitive
Australian fashion, homewares, supplements, and electronics Shopping CPCs have tripled since 2020 as Kogan, The Iconic, Catch, and international direct-to-consumer brands scaled their AU Shopping spend. Without a structured bidding hierarchy (brand vs. generic, high vs. low margin, new vs. returning) and proper feed optimisation, you will haemorrhage AUD budget to more sophisticated competitors. We build the structure they use — at a fraction of their management cost.
Our 4-Step Shopping Ads Process
From feed to profitable ROAS — how we launch and scale AU Shopping campaigns.
Step 1
Feed Audit & Merchant Center Setup
We audit your existing product feed (or build it from scratch from your Shopify/WooCommerce catalogue), fix Merchant Center disapprovals, configure AU shipping tables and GST-inclusive pricing, and verify your website and business in Merchant Center. No Shopping ads run until your feed is clean and approved.
Step 2
Campaign Architecture & Bid Strategy
We segment your Shopping campaigns by product category, margin band, and brand vs. generic traffic — so you bid aggressively on high-margin AU products and conservatively on low-margin lines. We set Target ROAS targets based on your actual AUD margins and average order value, not generic benchmarks.
Step 3
Launch & Performance Max Layer
Standard Shopping campaigns launch first to build conversion history. Once we have 30+ conversions per campaign, we introduce Performance Max alongside to extend reach across YouTube, Display, and Discover for Australian audiences — monitoring for cannibalisation and adjusting priority settings accordingly.
Step 4
Weekly Feed Optimisation & ROAS Scaling
Weekly feed updates — new products, price changes, seasonal promotions — plus search term mining, negative keyword additions, bid strategy adjustments, and ROAS target refinement. Monthly AUD reporting call in AEST timezone with your dedicated account manager.
Shopping Ads AUD Pricing
Transparent AUD management fee — billed monthly, no lock-in. Ad spend is paid directly to Google.
Starter
- Merchant Center setup & verification
- AU product feed creation & optimisation
- GST-inclusive pricing configuration
- 1 Standard Shopping campaign
- Target ROAS bidding setup
- Monthly AUD reporting & AEST call
- No lock-in contract
Growth
- Full Merchant Center management
- Multi-category Shopping campaign structure
- Performance Max campaigns included
- Weekly feed updates & disapproval fixes
- Australian shipping table management
- Dedicated AU account manager
- Weekly AUD dashboard + AEST call
Enterprise
- Unlimited SKU feed management
- Dynamic remarketing product ads
- Seasonal promotion & sale feed automation
- Custom ROAS targets per category/brand
- Senior AU ecommerce strategist
- Custom Looker Studio dashboard (AUD)
- Daily feed monitoring & alerting
All prices in AUD, GST exclusive. Ad spend paid directly to Google — never marked up. Month-to-month, no lock-in.
Real AU Shopping Ads Result
How a Sydney homewares brand scaled from 2.1x to 6.8x ROAS in three months.
Coastal Living Co.
Homewares & Coastal Décor · Sydney, NSW (Ships AU-wide)
The Challenge
Coastal Living Co. was running a single catch-all Shopping campaign on Shopify with a 2.1x ROAS and AUD $12,000/month in ad spend. Their Merchant Center had 340 disapproved products (mostly missing GTINs and mismatched pricing due to a GST display bug on their site), no Australian shipping table, and zero Performance Max. Their previous agency had never restructured the campaign beyond the default Shopify Shopping integration.
Our Solution
We fixed all 340 Merchant Center disapprovals within 7 days, corrected the GST pricing display bug (products were showing ex-GST prices in the feed but GST-inclusive on site), built a full Australia Post shipping table with estimated delivery dates, and restructured campaigns into three tiers: brand core, high-margin décor, and seasonal. We launched Performance Max alongside with full asset group creative for Australian audiences, and set Target ROAS targets per margin tier. We also added dynamic remarketing to re-engage Australian visitors who had viewed products.
Results in 90 Days
- ROAS: 2.1x → 6.8x in 90 days
- AUD $12K spend → AUD $81K revenue/mo
- 340 disapproved products → 0
- PMax drove 28% incremental revenue
- Shipping annotations added 41% CTR lift
Google Shopping Ads Australia — FAQ
Common questions from Australian ecommerce brands about Shopping Ads management.
Related Google Ads Services
Shopping Ads perform best as part of a full ecommerce PPC strategy.
Ready for 5x+ AU Shopping ROAS?
Book a free 30-minute Shopping Ads audit. We will review your Merchant Center feed health, ROAS by category, and show you where your AUD ecommerce budget is being wasted.
Or call us on +61 2 8005 6789 — AEST/AEDT business hours.