+312% New-Patient Enquiries for a Sydney Dental Clinic in 6 Months
Through AHPRA-compliant Local SEO, a fully optimised Google Business Profile and a faster, conversion-focused website, a multi-chair Sydney dental clinic more than tripled its monthly new-patient enquiries — while cutting cost per enquiry by more than half.
The Challenge
The clinic ranked on page 3 for "dentist near me" across its suburbs, relied almost entirely on word-of-mouth, and had an outdated website that loaded slowly and rarely converted visitors into bookings. New-patient growth had stalled and a new competitor was outranking them in the Google map pack.
Monthly New-Patient Enquiries
Tracked new-patient enquiries over the engagement.
Our Approach
AHPRA-compliant Local SEO
Suburb-level landing pages, schema and on-page optimisation for high-intent searches like "emergency dentist Bondi Junction" — all within AHPRA advertising rules.
Google Business Profile domination
Full GBP optimisation, weekly posts, photo cadence and a compliant review-generation system that lifted the clinic into the local map pack.
Conversion-focused website rebuild
A faster, mobile-first site with online booking, clear treatment pages and trust signals that turned more visitors into booked appointments.
Review & reputation engine
A steady, ethical flow of genuine Google reviews that improved both ranking signals and patient trust.
How the ROI Compounded
The flywheel that turned spend into measurable return.
Found locally
AHPRA-compliant Local SEO + GBP put the clinic in front of high-intent searchers across its suburbs.
Trust built
Reviews, photos and clear treatment info reassured patients comparing clinics.
Booking made easy
Fast site + online booking removed friction at the moment of decision.
Reputation compounded
Each happy patient left a review, lifting rankings and attracting the next.
ROI scaled
More enquiries at a lower cost each — a self-reinforcing growth loop.
Enquiries by Channel
Where the results came from.
“We went from quiet weeks to a genuinely full new-patient book. The reporting is transparent and the team understood the AHPRA rules better than anyone we spoke to.”
Services that delivered this
Frequently asked questions
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Representative case study. Figures illustrate the type of outcomes achievable through these strategies for a dental & healthcare business in Sydney; individual results vary based on market, budget and starting position.