How a Brisbane Electrician Built a Pipeline of 156 Leads a Month
A Brisbane electrical contractor went from feast-or-famine word-of-mouth to a steady stream of 156 qualified leads a month — at 38% lower cost per lead — with Local Services Ads, high-intent Google Ads and local SEO.
Australian business hours (AEST/AEDT) — Monday to Saturday.
Feast or Famine, Month to Month
A licensed electrical contractor in Brisbane ran a tight, reputable operation with three vans and a couple of apprentices. Work came almost entirely through word-of-mouth and repeat customers — which meant a constant feast-or-famine cycle. Busy months were chaos; quiet months had the crew sitting idle and the owner anxious about cash flow.
Past attempts at marketing had burned the owner. A previous agency had run broad, untargeted Google Ads that delivered a flood of tyre-kicker enquiries — people chasing free quotes for jobs that never went ahead — at a cost per lead that made the whole exercise pointless. There was no tracking, no idea which suburbs or jobs were worth the spend, and no Google Business Profile to speak of.
The owner wanted predictable, qualified leads for the work that actually paid — switchboard upgrades, EV charger installs, emergency call-outs and renovations — without wasting money on enquiries that went nowhere.
A Three-Channel Lead Engine
Pay-per-lead Local Services Ads for instant trust, high-intent Search for the big jobs, and local SEO for compounding free leads — all tracked end to end.
Google Local Services Ads
We secured Google Guaranteed status and launched Local Services Ads — the pay-per-lead format that puts trades right at the top of search. Verified licences and insurance built instant trust, and the pay-per-lead model meant the contractor only paid for genuine enquiries, not clicks.
High-Intent Search Campaigns
Tightly themed Google Search campaigns targeted emergency and high-value jobs — "emergency electrician Brisbane", "switchboard upgrade Brisbane", "EV charger installation" — across the suburbs where the contractor wanted more work, with call-only ads for mobile-first tradie searches.
Local SEO & Google Business Profile
We optimised the Google Business Profile, built suburb service pages, and ran a review request system after every completed job. A strong organic and Maps presence meant a steady stream of free leads alongside the paid channels — and lower blended cost per lead over time.
Lead Tracking & Speed-to-Lead
Call tracking and a simple lead-capture workflow showed exactly which channel and suburb each job came from. We also helped the team tighten their speed-to-lead — fast callbacks dramatically lifted the rate at which enquiries converted into booked quotes.
The Results — 7 Months In
A predictable pipeline replaced the feast-or-famine cycle — more qualified leads, lower cost, and a crew that stayed busy year-round.
+0/mo
Qualified leads per month
-0%
Cost per qualified lead
0.0x
Return on ad spend
+0%
Lead-to-quote response rate
The Detailed Breakdown
Completed Google Local Services Ads verification and secured Google Guaranteed badge for the business.
Launched pay-per-lead Local Services Ads across the contractor's target Brisbane suburbs and job types.
Built tightly themed Google Search and call-only campaigns for emergency and high-value electrical work.
Optimised the Google Business Profile with services, photos, weekly posts and a job-completion review flow.
Created suburb-level service pages targeting "electrician [suburb] Brisbane" search terms.
Implemented call tracking and a lead-capture workflow to attribute every enquiry to its source.
Set negative keywords and bid adjustments to filter out tyre-kicker searches and focus spend on ready-to-book jobs.
Coached the team on speed-to-lead and delivered weekly AUD reporting in AEST hours by channel and suburb.
“I had been burned by a marketing mob before, so I was sceptical. But these blokes actually got it. The leads coming through now are real jobs — switchboards, EV chargers, call-outs — not time-wasters. The crew is booked weeks ahead and I finally know exactly where every lead comes from.”
Business Owner
Electrical Contractor, Brisbane
Representative quote illustrating a typical client outcome.
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